by Elizabeth Kissling | Feb 15, 2012 | Advertising, Disposable menstrual products, Humor, Menstruation
Today, in vintage femcare advertising, we bring you Tampax’s idea of menstrual shaming, 1990s style: But Tampax doesn’t understand menstruation as well as they think they do. Sure, it might be a little tiresome to have a Mariachi band follow you...
by Elizabeth Kissling | Aug 12, 2011 | Advertising, Disposable menstrual products, Media, New Research
Remember back in February when I made fun of Tampax for explicitly comparing their Tampax Pearl to U by Kotex in their newest print ads? Such direct comparison to the competitor’s product is not a trendy marketing strategy; it hearkens back to the days when...
by Elizabeth Kissling | Feb 22, 2011 | Advertising, Disposable menstrual products, magazines, Menstruation
It looks like Kotex is winning. Explicit comparison to the competitor’s product is an advertising strategy of 30-40 years ago. Under the new rules, the competitor’s product doesn’t even exist, and certainly isn’t deserving of mention in a...
by Elizabeth Kissling | Jan 20, 2011 | Advertising, Disposable menstrual products, Language, Media, Television
In my visual communication class this week, I used several femcare ads (along with a couple of cell phone commercials and other images) to illustrate Althusser’s concept of interpellation. My students got more of a lesson than they bargained for, as I ended up...
by Elizabeth Kissling | Oct 8, 2010 | Advertising, Disposable menstrual products, FemCare, Media
One of my students just sent me this. I don’t think it’s recent — and it may even be a fake — but I’d never seen it before. I like it, even though the liquid is blue....
