by Elizabeth Kissling | Feb 11, 2010 | Advertising, Disposable menstrual products, Men, Menstruation
It’s not news that menstrual products are marketed with claims of how well they conceal menstruation. But usually from whom must it be concealed is implied, rather than made explicit. Not so in this new campaign for Whisper in southeast Asia. (Whisper maxi pads...
by Elizabeth Kissling | Jan 21, 2010 | Advertising, Disposable menstrual products, FemCare, Humor, magazines
The latest magazine ads for Always “Infinity” maxi pads remind me of this old joke: Two young boys walk into a pharmacy one day, pick out a box of Tampax and proceed to the checkout counter. The man at the counter asks the older boy, “Son, how old...
by Elizabeth Kissling | Jan 10, 2010 | Advertising, Celebrities, Disposable menstrual products, FemCare, Language, magazines, Menstruation
This advert for Tampax appears in the February 2010 issue of Marie Claire, and probably other ladymags as well. It shows tennis star Serena Williams posing in a victory stance with clenched fist in the foreground, while security guards cart off Mother Nature, who is...
by Elizabeth Kissling | Jan 9, 2010 | Activism, DIY, FemCare, Menstruation
We’ve mentioned Elizabeth Scharpf’s SHE (Sustainable Health Enterprises) at re:Cycling before. In 2009, Scharpf won the inaugural Harvard Business School Social Entrepreneurship Fellowship for her project helping local women in developing countries...
by Elizabeth Kissling | Dec 3, 2009 | Advertising, FemCare, Menstruation
It’s common knowledge that international corporations use different slogans and sometimes different product names to sell the same items in different countries. Procter & Gamble’s femcare products provide many good illustrations of this; as we noted...
