by Elizabeth Kissling | Feb 17, 2011 | Advertising, Disposable menstrual products
Last spring, Kotex introduced U by Kotex, a.k.a. You Buy Kotex, small tampons with bright neon applicators and a forward-thinking “Break the Cycle” advertising campaign announcing that Tampon Ads Are Ridiculous. Apparently tampon ads are STILL ridiculous....
by Elizabeth Kissling | May 5, 2010 | Advertising, Disposable menstrual products, Internet, Menstruation
Guest Post by Nicole Luna, Marymount Manhattan College Elizabeth Kissling’s March 16 post on the launch of the U by Kotex campaign and the comments that followed touched on the implications of the “new” Kotex products and their accompanying empowerment crusade....
by Elizabeth Kissling | Apr 20, 2010 | Activism, Advertising, Disposable menstrual products, Menstruation
Guest Post by Chella Quint, Adventures in Menstruating Okay, Kotex? Here’s the deal: We’re only gonna stop feeling the shame when we take ownership of our periods. And we’re taking it back from you, dude. So you can’t reclaim our periods for us. You’re some of the...
by Elizabeth Kissling | Apr 19, 2010 | Disposable menstrual products, Menstruation
Is it wrong that I like this ad because it makes men look foolish for fearing tampons? It’s not that I mean to endorse mocking men as a class, it’s just that unlike the Kotex “Ridiculous” ad, this new ad frames something other than menstruation...
by Elizabeth Kissling | Apr 14, 2010 | Advertising, Celebrities, Disposable menstrual products, Internet, Menstruation
U by Kotex, which launched last month in the US, has started the next phase of the campaign featuring reality television stars the Kardashian sisters, Kim and Khloe. I’ve seen two press releases about this so far today. The sisters and their mother, Kris Jenner,...
