by Elizabeth Kissling | Aug 16, 2011 | Advertising, Disposable menstrual products, Menstruation
Slip on stilettos and zip up those skinny jeans. Because there’s nothing so comfortable to a menstruating woman as skin-tight pants, right? At least they’re not white pants. It is interesting that for one line of products, Kotex is mocking the usual tropes...
by Elizabeth Kissling | Aug 12, 2011 | Advertising, Disposable menstrual products, Media, New Research
Remember back in February when I made fun of Tampax for explicitly comparing their Tampax Pearl to U by Kotex in their newest print ads? Such direct comparison to the competitor’s product is not a trendy marketing strategy; it hearkens back to the days when...
by Elizabeth Kissling | Mar 10, 2011 | Advertising, Disposable menstrual products, magazines, Media
Kotex still wants us to “break the cycle“. But every time I see these ads, I think of Chella Quint‘s message to Kotex: We’re only gonna stop feeling the shame when we take ownership of our periods. And we’re taking it back from you, dude. So you...
by David Linton | Mar 3, 2011 | Advertising, Disposable menstrual products, FemCare, Language, Literature, Menstruation
In the late 1920s, at the peak of the Flapper Era, a series of Kotex ads made extravagant use of images of attractive young women in couture outfits in sophisticated settings. The most intriguing and subtle ad in the series was published in 1929. It shows two slender...
by Elizabeth Kissling | Feb 22, 2011 | Advertising, Disposable menstrual products, magazines, Menstruation
It looks like Kotex is winning. Explicit comparison to the competitor’s product is an advertising strategy of 30-40 years ago. Under the new rules, the competitor’s product doesn’t even exist, and certainly isn’t deserving of mention in a...
