by Elizabeth Kissling | Mar 18, 2010 | Advertising, FemCare, Language, Menstruation, Reusable menstrual products
Or coochie, or bajingo, or vajayjay, or any other term for female genitalia. The big news in U.S. femcare this week is the launch of Kotex’s new “Break the Cycle” campaign, and the refusal of American television to air commercials that use the word...
by Elizabeth Kissling | Mar 17, 2010 | Advertising, Disposable menstrual products, FemCare, magazines, Menstruation
In the ongoing femcare arms race, manufacturers compete to promote the latest technology in menstrual wear. We’ve seen LeakLock®, Four Walled Protection®, Built-in Backup® Skirt, Clean SorbTM Cover (I am not making this up, to borrow an old line from Dave...
by Elizabeth Kissling | Mar 16, 2010 | Advertising, Anatomy, Disposable menstrual products, FemCare, Girls, Menstruation
This week, Kotex is launching a new campaign “that aims to encourage women to talk candidly and without embarrassment about periods and vaginal care”. Research statistics from the brand indicate that “vaginally-aware women” are more likely to...
by Elizabeth Kissling | Mar 11, 2010 | Anatomy, Dysmenorrhea, FemCare, Menarche, Menstruation, New Research
In a controlled study of 268 Australian women with surgically confirmed moderate-to-severe endometriosis (cases) and 244 women without endometriosis (controls), researchers found that characteristics of a woman’s early menstrual cycles were associated with later...
by Elizabeth Kissling | Mar 2, 2010 | Celebrities, Communication, FemCare, Television
In the grand tradition of Ms. magazine, we present the latest installment of SNL’s “Classic ESPN Women’s Sports Tournament” with NO COMMENT. (OK, if you really want to know what we think, see our previous posts about this misogynist series....
