by Elizabeth Kissling | Feb 22, 2011 | Advertising, Disposable menstrual products, magazines, Menstruation
It looks like Kotex is winning. Explicit comparison to the competitor’s product is an advertising strategy of 30-40 years ago. Under the new rules, the competitor’s product doesn’t even exist, and certainly isn’t deserving of mention in a...
by Elizabeth Kissling | Feb 17, 2011 | Advertising, Disposable menstrual products
Last spring, Kotex introduced U by Kotex, a.k.a. You Buy Kotex, small tampons with bright neon applicators and a forward-thinking “Break the Cycle” advertising campaign announcing that Tampon Ads Are Ridiculous. Apparently tampon ads are STILL ridiculous....
by Elizabeth Kissling | Feb 3, 2011 | Advertising, FemCare, Media, Television
This 1981 ad for Summer’s Eve explains fresh. This message is provided as historical information only; we here at re:Cycling do not endorse the practice of...
by Elizabeth Kissling | Jan 26, 2011 | Advertising, Disposable menstrual products, FemCare
In the spirit of Ms. magazine’s long-standing “No Comment” feature, I share without comment this e-card forwarded to me by a student:...
by Elizabeth Kissling | Jan 20, 2011 | Advertising, Disposable menstrual products, Language, Media, Television
In my visual communication class this week, I used several femcare ads (along with a couple of cell phone commercials and other images) to illustrate Althusser’s concept of interpellation. My students got more of a lesson than they bargained for, as I ended up...
