by Elizabeth Kissling | Nov 10, 2009 | Advertising, FemCare, Internet
Obviously I’m spending waaay too much time on the interwebz these days. My elaborate system of RSS feeds, Twitter messages, email alerts, and random blog surfing just pointed me to a website called “Twirlit“, with the subtitle What Women Really Want....
by Elizabeth Kissling | Nov 2, 2009 | Advertising, FemCare, magazines
Just when you think femcare ads can’t get any sillier . . . the new Always “Infinity” pad promises to “pull its own disappearing act”. Hmm . . . don’t we want pads to STAY where we PUT them?! Oh, it’s the “fluid”...
by Chris Bobel | Oct 28, 2009 | Activism, Advertising, FemCare, Internet, Men, Menstruation
I don’t know how it happened, but somehow, I missed the viral web-based marketing campaign “Men with Cramps” launched in 2006 by Dandelion for P&G’s ThermaCare. (Dandelion, by the way, calls themselves a “brand-sponsored storytelling company”. I. Am....
by Elizabeth Kissling | Oct 16, 2009 | FemCare, Internet
Proctor and Gamble has just launched a new internet campaign in Singapore for their menstrual pads. The flash-heavy website tells why girls are Happy It’s Here : Happy, confident, and loving life. You know what you want and where you want to go next. You feel...
by Elizabeth Kissling | Oct 13, 2009 | Communication, FemCare, Menstruation, Television
Guest Post by Heather Dillaway, Wayne State University Trying to find a reason to stay up late this past Saturday night, I found myself watching Saturday Night Live for a few minutes. Unfortunately I tuned in right before a skit called “Tampax to the Max,” a skit...
