by Elizabeth Kissling | Aug 20, 2010 | Advertising, Disposable menstrual products, FemCare, Media
Ladies, are your tampons doing enough? Apparently absorbing menstrual fluid without leaking is no longer sufficient: new, Brilliant pH tampons “are clinically shown to reduce the usual feminine pH increase that occurs during your period.” But let Dr....
by Elizabeth Kissling | Aug 16, 2010 | Advertising, Disposable menstrual products, FemCare, Media, Menstruation
Procter & Gamble femcare ads are such an easy target. It’s shooting fish in a barrel. Periods = lightning? Really? And the classic deictic euphemism, “it”, well, that just makes me tired. At least there’s no blue liquid....
by Elizabeth Kissling | Jun 8, 2010 | Advertising, Celebrities, Disposable menstrual products, Menstruation
Is it just me, or is Tampax’s “Outsmart Mother Nature” campaign wearing a little thin? These two ads, from the June, 2010, edition of a ladymag, seem lackluster. Visually, they’re just not easy to read. Serena burns a hole into Mother...
by Elizabeth Kissling | Jun 3, 2010 | Advertising, Anatomy, magazines
But only when you’re clean and fresh “down there”. Apparently women’s natural, in-born courage is best nurtured with scented moist towelettes. I can’t decide what’s more offensive – the content of this ad, or the fact that...
by Elizabeth Kissling | May 24, 2010 | Advertising, Disposable menstrual products, FemCare, Menstruation
This ad for Lifestyle stretch fit menstrual pads is actually a sticker placed over the drain in sinks of public restrooms. There are no flowers, no gauzy white dresses or white spandex pants, and it demonstrates the key features of the product, such as adaptable fit...
