by Chris Bobel | Oct 28, 2009 | Activism, Advertising, FemCare, Internet, Men, Menstruation
I don’t know how it happened, but somehow, I missed the viral web-based marketing campaign “Men with Cramps” launched in 2006 by Dandelion for P&G’s ThermaCare. (Dandelion, by the way, calls themselves a “brand-sponsored storytelling company”. I. Am....
by Elizabeth Kissling | Oct 8, 2009 | Internet, PMS
Guest Post by David Linton, Marymount Manhattan College A lot of ideas get hatched in a bar over drinks with friends. Most don’t make it past the sober morning after. But a conversation in a Denver bistro in 2008 led to the creation of a new Internet service that...
by Giovanna Chesler | Sep 23, 2009 | Film, Independent Film
Surprisingly this isn’t a post on Madonna, but another media artist interested in gender: Francois Ozon. His short film Truth or Dare (1994) welcomes us into the inner circle of four teenagers engaged in the game. As the two boys and two girls challenge each...
by Chris Bobel | Aug 30, 2009 | FemCare, Media
I have been infected by this viral video and I think I feel a little sick. I cannot deny that advertising giant Leo Burnett’s campaign for client Procter & Gamble isn’t darn clever and at times touching (for those who aren’t yet convinced that...
