by Elizabeth Kissling | Dec 1, 2009 | Advertising, Menstruation, Pharmaceutical
A friend just pointed me to Excedrin’s web page for Excedrin® Menstrual Complete, with “a unique triple ingredient combination that relieves 5 of your major symptoms — bloating, cramps, muscle aches, headache, and fatigue.” You know, for...
by Elizabeth Kissling | Nov 24, 2009 | Advertising, FemCare, magazines, Menstruation
Looks like our friends at Always Infinity have ditched the skinny model,* but everything else in the ad is the same, right down to the copy about a disappearing act and the close-up shot of magic blue fluid. That pad still looks disproportionately large to me: its...
by Chris Bobel | Nov 14, 2009 | Advertising, Communication, Humor, Language, Media, Menstruation
The land of euphemisms is a fantasy land. It is awash in pink. It never rains. The houses are made of gingerbread and the clouds of cotton candy. Look! There goes My Little Pony! It is a safe and happy place that keeps us innocent and pure. Wait? Was that Strawberry...
by Elizabeth Kissling | Nov 10, 2009 | Advertising, FemCare, Internet
Obviously I’m spending waaay too much time on the interwebz these days. My elaborate system of RSS feeds, Twitter messages, email alerts, and random blog surfing just pointed me to a website called “Twirlit“, with the subtitle What Women Really Want....
by Elizabeth Kissling | Nov 2, 2009 | Advertising, FemCare, magazines
Just when you think femcare ads can’t get any sillier . . . the new Always “Infinity” pad promises to “pull its own disappearing act”. Hmm . . . don’t we want pads to STAY where we PUT them?! Oh, it’s the “fluid”...
