by Elizabeth Kissling | Mar 10, 2011 | Advertising, Disposable menstrual products, magazines, Media
Kotex still wants us to “break the cycle“. But every time I see these ads, I think of Chella Quint‘s message to Kotex: We’re only gonna stop feeling the shame when we take ownership of our periods. And we’re taking it back from you, dude. So you...
by David Linton | Mar 3, 2011 | Advertising, Disposable menstrual products, FemCare, Language, Literature, Menstruation
In the late 1920s, at the peak of the Flapper Era, a series of Kotex ads made extravagant use of images of attractive young women in couture outfits in sophisticated settings. The most intriguing and subtle ad in the series was published in 1929. It shows two slender...
by Elizabeth Kissling | Feb 22, 2011 | Advertising, Disposable menstrual products, magazines, Menstruation
It looks like Kotex is winning. Explicit comparison to the competitor’s product is an advertising strategy of 30-40 years ago. Under the new rules, the competitor’s product doesn’t even exist, and certainly isn’t deserving of mention in a...
by Elizabeth Kissling | Feb 17, 2011 | Advertising, Disposable menstrual products
Last spring, Kotex introduced U by Kotex, a.k.a. You Buy Kotex, small tampons with bright neon applicators and a forward-thinking “Break the Cycle” advertising campaign announcing that Tampon Ads Are Ridiculous. Apparently tampon ads are STILL ridiculous....
by Elizabeth Kissling | Feb 3, 2011 | Advertising, FemCare, Media, Television
This 1981 ad for Summer’s Eve explains fresh. This message is provided as historical information only; we here at re:Cycling do not endorse the practice of...
