by David Linton | Mar 3, 2011 | Advertising, Disposable menstrual products, FemCare, Language, Literature, Menstruation
In the late 1920s, at the peak of the Flapper Era, a series of Kotex ads made extravagant use of images of attractive young women in couture outfits in sophisticated settings. The most intriguing and subtle ad in the series was published in 1929. It shows two slender...
by Elizabeth Kissling | Feb 22, 2011 | Advertising, Disposable menstrual products, magazines, Menstruation
It looks like Kotex is winning. Explicit comparison to the competitor’s product is an advertising strategy of 30-40 years ago. Under the new rules, the competitor’s product doesn’t even exist, and certainly isn’t deserving of mention in a...
by Elizabeth Kissling | Feb 17, 2011 | Advertising, Disposable menstrual products
Last spring, Kotex introduced U by Kotex, a.k.a. You Buy Kotex, small tampons with bright neon applicators and a forward-thinking “Break the Cycle” advertising campaign announcing that Tampon Ads Are Ridiculous. Apparently tampon ads are STILL ridiculous....
by Elizabeth Kissling | Feb 3, 2011 | Advertising, FemCare, Media, Television
This 1981 ad for Summer’s Eve explains fresh. This message is provided as historical information only; we here at re:Cycling do not endorse the practice of...
by Elizabeth Kissling | Jan 26, 2011 | Advertising, Disposable menstrual products, FemCare
In the spirit of Ms. magazine’s long-standing “No Comment” feature, I share without comment this e-card forwarded to me by a student:...
by Elizabeth Kissling | Jan 24, 2011 | Advertising, Media, Menorrhagia, Menstruation, Pharmaceutical, Television
The US Food and Drug Administration (FDA) approved tranexamic acid tablets as treatment for heavy menstrual bleeding more than a year ago, but you probably haven’t seen much of this television commercial to promote the drug (brand name Lysteda). Matthew Arnold...
