by Elizabeth Kissling | Feb 18, 2010 | Advertising, Communication, FemCare, Humor
NBC New York’s website just announced an upcoming presentation titled “That Not So Fresh Feeling: Marketing Embarrassing Products To Women,” to be hosted by DoubleX (the ladyblog spin off of Slate.com) on February 22. The panel of experts includes Susan Kim,...
by Elizabeth Kissling | Feb 16, 2010 | Advertising, Anatomy, Menstruation, Objects
Asics footwear has developed a new running shoe that accommodates changes in women’s arches across the menstrual cycle. According to the Daily Mail, new research shows that changes in levels of estrogen affect flexibility and the height of the foot’s...
by Elizabeth Kissling | Feb 11, 2010 | Advertising, Disposable menstrual products, Men, Menstruation
It’s not news that menstrual products are marketed with claims of how well they conceal menstruation. But usually from whom must it be concealed is implied, rather than made explicit. Not so in this new campaign for Whisper in southeast Asia. (Whisper maxi pads...
by Elizabeth Kissling | Feb 9, 2010 | Advertising, Birth Control, Law/Legal, Pharmaceutical
Guest Post from Evil Slutopia There are Tupperware parties, Passion Parties, Pampered Chef parties, and…Mirena IUD parties? Yes, apparently these events popped up early last year and were a joint effort from Bayer Pharmaceuticals and the mom marketing site Mom...
by Elizabeth Kissling | Jan 21, 2010 | Advertising, Disposable menstrual products, FemCare, Humor, magazines
The latest magazine ads for Always “Infinity” maxi pads remind me of this old joke: Two young boys walk into a pharmacy one day, pick out a box of Tampax and proceed to the checkout counter. The man at the counter asks the older boy, “Son, how old...
by Elizabeth Kissling | Jan 10, 2010 | Advertising, Celebrities, Disposable menstrual products, FemCare, Language, magazines, Menstruation
This advert for Tampax appears in the February 2010 issue of Marie Claire, and probably other ladymags as well. It shows tennis star Serena Williams posing in a victory stance with clenched fist in the foreground, while security guards cart off Mother Nature, who is...
