by Elizabeth Kissling | Mar 18, 2010 | Advertising, FemCare, Language, Menstruation, Reusable menstrual products
Or coochie, or bajingo, or vajayjay, or any other term for female genitalia. The big news in U.S. femcare this week is the launch of Kotex’s new “Break the Cycle” campaign, and the refusal of American television to air commercials that use the word...
by Elizabeth Kissling | Mar 17, 2010 | Advertising, Disposable menstrual products, FemCare, magazines, Menstruation
In the ongoing femcare arms race, manufacturers compete to promote the latest technology in menstrual wear. We’ve seen LeakLock®, Four Walled Protection®, Built-in Backup® Skirt, Clean SorbTM Cover (I am not making this up, to borrow an old line from Dave...
by Elizabeth Kissling | Mar 16, 2010 | Advertising, Anatomy, Disposable menstrual products, FemCare, Girls, Menstruation
This week, Kotex is launching a new campaign “that aims to encourage women to talk candidly and without embarrassment about periods and vaginal care”. Research statistics from the brand indicate that “vaginally-aware women” are more likely to...
by Elizabeth Kissling | Mar 15, 2010 | Activism, Advertising, FemCare, Men, Menstruation
Frequent re:Cycling contributor David Linton was profiled last week in The Online Rocket, the student newspaper of Slippery Rock University. Professor Linton gave a talk on campus about the role of men in advertising for menstrual...
by Elizabeth Kissling | Feb 23, 2010 | Advertising, FemCare, Humor, Language, Menstruation
So last week (and yesterday on Twitter) I was griping about missing out on the panel discussion “That Not So Fresh Feeling: Marketing Embarrassing Products To Women” at HousingWorks in New York. Muchas gracias to Jessica Grose of Double X for taking video and...
by Elizabeth Kissling | Feb 19, 2010 | Advertising, Humor, PMS
Ha ha! It’s funny because PMS turns women into hideous monsters! Just like Mexican wrestlers! Get it? Yeah, I’m not laughing either at this ad for Kitadol. Neither is Copyranter. [via Glad Rags]...
