by Elizabeth Kissling | Aug 30, 2010 | Advertising, Menopause, New Research, Pharmaceutical
Longtime readers may recall that late last year, the New York Times published an essay about how hard Big Pharma has worked to market menopause as an estrogen deficiency disease. Despite that exposé and others of the well-documented risks and limited benefits of...
by Elizabeth Kissling | Aug 26, 2010 | Advertising, FemCare, magazines
Step 1: Wash your vulva. Yep, you’re a lady, so step 1 in asking your boss for a raise is washing your ladyparts with special ladysoap. It’s not until step 8 that we get around to “focus on things you’ve done for the company’s bottom...
by Elizabeth Kissling | Aug 20, 2010 | Advertising, Disposable menstrual products, FemCare, Media
Ladies, are your tampons doing enough? Apparently absorbing menstrual fluid without leaking is no longer sufficient: new, Brilliant pH tampons “are clinically shown to reduce the usual feminine pH increase that occurs during your period.” But let Dr....
by Elizabeth Kissling | Aug 16, 2010 | Advertising, Disposable menstrual products, FemCare, Media, Menstruation
Procter & Gamble femcare ads are such an easy target. It’s shooting fish in a barrel. Periods = lightning? Really? And the classic deictic euphemism, “it”, well, that just makes me tired. At least there’s no blue liquid....
by Elizabeth Kissling | Jun 8, 2010 | Advertising, Celebrities, Disposable menstrual products, Menstruation
Is it just me, or is Tampax’s “Outsmart Mother Nature” campaign wearing a little thin? These two ads, from the June, 2010, edition of a ladymag, seem lackluster. Visually, they’re just not easy to read. Serena burns a hole into Mother...
by Elizabeth Kissling | Jun 3, 2010 | Advertising, Anatomy, magazines
But only when you’re clean and fresh “down there”. Apparently women’s natural, in-born courage is best nurtured with scented moist towelettes. I can’t decide what’s more offensive – the content of this ad, or the fact that...
