by Elizabeth Kissling | Apr 10, 2010 | Menstruation, New Research, Reusable menstrual products
A small study published this month in the Journal of Obstetrics & Gynaecology tested effectiveness of the mooncup. The results won’t surprise anyone who has used one: “The Mooncup leaked 0.5 times less frequently and required to be changed 2.8 times...
by Elizabeth Kissling | Apr 2, 2010 | Advertising, Disposable menstrual products, magazines, Menstruation
One of my Women’s & Gender Studies graduates, who is now pursuing a Ph.D. in Gender & Sexuality Studies, recently sent me this Kotex ad from last fall. (She received it from one of her students — don’t you love how that chain works?) This ad...
by Elizabeth Kissling | Mar 21, 2010 | Advertising, Disposable menstrual products, FemCare, Humor, Internet, Media, Menstruation
Over the last week, I thought I had participated in enough discussions of Kotex’s new “Break the Cycle” campaign; we had a lengthy discussion here at re:Cycling, and I’ve joined in the comments at several other ladyblogs, as have my...
by Elizabeth Kissling | Mar 18, 2010 | Advertising, FemCare, Language, Menstruation, Reusable menstrual products
Or coochie, or bajingo, or vajayjay, or any other term for female genitalia. The big news in U.S. femcare this week is the launch of Kotex’s new “Break the Cycle” campaign, and the refusal of American television to air commercials that use the word...
by Elizabeth Kissling | Mar 17, 2010 | Advertising, Disposable menstrual products, FemCare, magazines, Menstruation
In the ongoing femcare arms race, manufacturers compete to promote the latest technology in menstrual wear. We’ve seen LeakLock®, Four Walled Protection®, Built-in Backup® Skirt, Clean SorbTM Cover (I am not making this up, to borrow an old line from Dave...
by Elizabeth Kissling | Mar 16, 2010 | Advertising, Anatomy, Disposable menstrual products, FemCare, Girls, Menstruation
This week, Kotex is launching a new campaign “that aims to encourage women to talk candidly and without embarrassment about periods and vaginal care”. Research statistics from the brand indicate that “vaginally-aware women” are more likely to...
