by Elizabeth Kissling | Oct 5, 2011 | Activism, Advertising, DIY, FemCare, Humor
If you’ve been with us for a while, you might remember that we (and our fabulous readers) had a lot to say in the spring of 2010 when Kotex launched U by Kotex (or YOU.BUY.KOTEX, as we came to call it) and its “Break the Cycle” campaign. In digging...
by Heather Dillaway | Sep 15, 2011 | Disposable menstrual products, FemCare, Menstruation
Menstruating while traveling is always interesting. It involves many in-the-moment decisions and also some significant planning at times (both before and during trips). But, it also means noticing various details about your surroundings. I was in a rest area bathroom...
by Chris Bobel | Sep 5, 2011 | Advertising, Disposable menstrual products, FemCare, Menstruation, Reusable menstrual products
Mooncup, the British reusable menstrual cup makers, just launched their Love Your Beach? Love Your Vagina campaign—a compelling attempt to connect the care for your body/care for your planet messages at the root of the push for alternative menstrual care. My first...
by Elizabeth Kissling | Aug 30, 2011 | Disposable menstrual products, Humor
Humorous tampon marketing of the kind we’ll probably never see in the U.S. [My apologies — I’ve lost track of the original source.] Thanks to reader NakedThoughts for providing a link to Red Wombat Studio, the creator of this idealistic tampon...
by Elizabeth Kissling | Aug 16, 2011 | Advertising, Disposable menstrual products, Menstruation
Slip on stilettos and zip up those skinny jeans. Because there’s nothing so comfortable to a menstruating woman as skin-tight pants, right? At least they’re not white pants. It is interesting that for one line of products, Kotex is mocking the usual tropes...
by Elizabeth Kissling | Aug 12, 2011 | Advertising, Disposable menstrual products, Media, New Research
Remember back in February when I made fun of Tampax for explicitly comparing their Tampax Pearl to U by Kotex in their newest print ads? Such direct comparison to the competitor’s product is not a trendy marketing strategy; it hearkens back to the days when...
