by Elizabeth Kissling | Sep 22, 2010 | Advertising, Disposable menstrual products, FemCare, magazines, Media
Poor Mother Nature. Defeated again. In saying “Paper wins”, do you think this ad is intended to criticize cloth pads and menstrual cups? Magazine ad for Tampax Pearl, October...
by Elizabeth Kissling | Sep 5, 2010 | Advertising, Disposable menstrual products, FemCare, Internet, Media, Menstruation
Guest Post by Chella Quint, Adventures in Menstruating So Johnson & Johnson’s Canadian division’s just launched a new Stayfree campaign that I found out about when a Toronto reporter contacted me for an article she was writing. The campain is a series of viral...
by Elizabeth Kissling | Aug 31, 2010 | Advertising, Disposable menstrual products, Humor, Internet, Media
Via Tracy Clark-Flory at Broadsheet, I learned of this new internet campaign from Stayfree. At last, my girlish fantasies realized! I have always dreamed of a man who would have dinner almost ready when I got home, and then mansplain the intricacies of feminine...
by Elizabeth Kissling | Aug 20, 2010 | Advertising, Disposable menstrual products, FemCare, Media
Ladies, are your tampons doing enough? Apparently absorbing menstrual fluid without leaking is no longer sufficient: new, Brilliant pH tampons “are clinically shown to reduce the usual feminine pH increase that occurs during your period.” But let Dr....
by Elizabeth Kissling | Aug 16, 2010 | Advertising, Disposable menstrual products, FemCare, Media, Menstruation
Procter & Gamble femcare ads are such an easy target. It’s shooting fish in a barrel. Periods = lightning? Really? And the classic deictic euphemism, “it”, well, that just makes me tired. At least there’s no blue liquid....
by Elizabeth Kissling | Jun 8, 2010 | Advertising, Celebrities, Disposable menstrual products, Menstruation
Is it just me, or is Tampax’s “Outsmart Mother Nature” campaign wearing a little thin? These two ads, from the June, 2010, edition of a ladymag, seem lackluster. Visually, they’re just not easy to read. Serena burns a hole into Mother...
