by Elizabeth Kissling | Feb 22, 2011 | Advertising, Disposable menstrual products, magazines, Menstruation
It looks like Kotex is winning. Explicit comparison to the competitor’s product is an advertising strategy of 30-40 years ago. Under the new rules, the competitor’s product doesn’t even exist, and certainly isn’t deserving of mention in a...
by Elizabeth Kissling | Feb 17, 2011 | Advertising, Disposable menstrual products
Last spring, Kotex introduced U by Kotex, a.k.a. You Buy Kotex, small tampons with bright neon applicators and a forward-thinking “Break the Cycle” advertising campaign announcing that Tampon Ads Are Ridiculous. Apparently tampon ads are STILL ridiculous....
by Elizabeth Kissling | Jan 26, 2011 | Advertising, Disposable menstrual products, FemCare
In the spirit of Ms. magazine’s long-standing “No Comment” feature, I share without comment this e-card forwarded to me by a student:...
by Elizabeth Kissling | Jan 20, 2011 | Advertising, Disposable menstrual products, Language, Media, Television
In my visual communication class this week, I used several femcare ads (along with a couple of cell phone commercials and other images) to illustrate Althusser’s concept of interpellation. My students got more of a lesson than they bargained for, as I ended up...
by Elizabeth Kissling | Jan 15, 2011 | Advertising, Disposable menstrual products, Men, Menstruation, Television
Like Sheldon says, you could save a lot of money if you buy tampons in bulk. Lots of women are probably wishing they’d bought o.b. tampons in bulk, now that they’re going for $20 a box on ebay....
by Elizabeth Kissling | Oct 8, 2010 | Advertising, Disposable menstrual products, FemCare, Media
One of my students just sent me this. I don’t think it’s recent — and it may even be a fake — but I’d never seen it before. I like it, even though the liquid is blue....
