by Elizabeth Kissling | Mar 17, 2010 | Advertising, Disposable menstrual products, FemCare, magazines, Menstruation
In the ongoing femcare arms race, manufacturers compete to promote the latest technology in menstrual wear. We’ve seen LeakLock®, Four Walled Protection®, Built-in Backup® Skirt, Clean SorbTM Cover (I am not making this up, to borrow an old line from Dave...
by Elizabeth Kissling | Mar 16, 2010 | Advertising, Anatomy, Disposable menstrual products, FemCare, Girls, Menstruation
This week, Kotex is launching a new campaign “that aims to encourage women to talk candidly and without embarrassment about periods and vaginal care”. Research statistics from the brand indicate that “vaginally-aware women” are more likely to...
by Chris Bobel | Feb 17, 2010 | Disposable menstrual products, FemCare, Girls, Menstruation, New Research, Reusable menstrual products
We at re: Cycling have been tracking the African-girls-miss-school-because-they-menstruate equation for a while now. Specifically, we’ve questioned the assumption that menstrual FLOW management is girls’ biggest menstrual problem (it is not, says at...
by Elizabeth Kissling | Feb 11, 2010 | Advertising, Disposable menstrual products, Men, Menstruation
It’s not news that menstrual products are marketed with claims of how well they conceal menstruation. But usually from whom must it be concealed is implied, rather than made explicit. Not so in this new campaign for Whisper in southeast Asia. (Whisper maxi pads...
by Elizabeth Kissling | Jan 21, 2010 | Advertising, Disposable menstrual products, FemCare, Humor, magazines
The latest magazine ads for Always “Infinity” maxi pads remind me of this old joke: Two young boys walk into a pharmacy one day, pick out a box of Tampax and proceed to the checkout counter. The man at the counter asks the older boy, “Son, how old...
by Elizabeth Kissling | Jan 10, 2010 | Advertising, Celebrities, Disposable menstrual products, FemCare, Language, magazines, Menstruation
This advert for Tampax appears in the February 2010 issue of Marie Claire, and probably other ladymags as well. It shows tennis star Serena Williams posing in a victory stance with clenched fist in the foreground, while security guards cart off Mother Nature, who is...
