It’s Throwback Thursday on social media, and we’re joining in with this ad for Pursettes tampons that ran in Cosmpolitan (U.S.) magazine in 1966. Nearly 50 years on, little has changed in femcare marketing: Look at the familiar themes of medicalization of menstruation, secrecy, fearmongering, and the dreaded scourge of odor problems.
The idea that tampons can steal virginity isn’t quite as pervasive today, but one can still find it in tampon ads as recently as 1990 in teen magazines.
