by Elizabeth Kissling | Mar 18, 2010 | Advertising, FemCare, Language, Menstruation, Reusable menstrual products
Or coochie, or bajingo, or vajayjay, or any other term for female genitalia. The big news in U.S. femcare this week is the launch of Kotex’s new “Break the Cycle” campaign, and the refusal of American television to air commercials that use the word...
by Elizabeth Kissling | Mar 17, 2010 | Advertising, Disposable menstrual products, FemCare, magazines, Menstruation
In the ongoing femcare arms race, manufacturers compete to promote the latest technology in menstrual wear. We’ve seen LeakLock®, Four Walled Protection®, Built-in Backup® Skirt, Clean SorbTM Cover (I am not making this up, to borrow an old line from Dave...
by Elizabeth Kissling | Mar 16, 2010 | Advertising, Anatomy, Disposable menstrual products, FemCare, Girls, Menstruation
This week, Kotex is launching a new campaign “that aims to encourage women to talk candidly and without embarrassment about periods and vaginal care”. Research statistics from the brand indicate that “vaginally-aware women” are more likely to...
by Elizabeth Kissling | Mar 15, 2010 | Activism, Advertising, FemCare, Men, Menstruation
Frequent re:Cycling contributor David Linton was profiled last week in The Online Rocket, the student newspaper of Slippery Rock University. Professor Linton gave a talk on campus about the role of men in advertising for menstrual...
by Elizabeth Kissling | Mar 14, 2010 | Internet
We posted with a few warm-up entries last summer, but re:Cycling officially launched on September 15, 2009. So we’ve been period-blogging for six months! Here are some of our milestones: 178 entries (this one is #179) in 49 categories, with 230 tags Largest...
