lots and lots of slut shaming. basically saying you’re a slut if a condom breaks???? That you’re an idiot if you do these things? doesn’t this just fuel the idea the people are using Plan b as regular birth control?
I’m very confused to see this on this site.
Elizabeth Kissling
on May 14, 2010 at 12:41 pm
I apologize, Naked. I watched the ad again after reading your comment, and I see what you mean about slut-shaming; I apparently missed that “ask your slutty friend” line at the end. I think I saw these women as celebrating their right to be as sexual as they wanted to be, before the explicit slut comment.
I admit, I watched this just once before posting, and I was focused on the parody of fine print warnings that come with all DTC pharmaceutical ads. I’ve been studying ads for Seasonique and Yaz pretty intensely lately for a research project, so that’s where my head is.
I will make an effort to be more careful about such humor in the future.
While I agree there is slut shaming in the video and it’s not good to support that here (or anywhere), I also tend to think that it would happen in real life between young women of the age depicted. I certainly hear it enough in subtle ways with the college students I work with — so I can only imagine what they say when an older adult is not present. Therefore, as a satire of Plan B ads, it’s pretty accurate. And scary, yes. But satire can easily make us feel uncomfortable because it does reveal the man behind the curtain.
Think about what we also hear/see — high risk drinking, laughter about dropping out of college, norming having sex without protection, equating being “retarded” with stupidity, discussing snorting prescription meds for a high…why aren’t these problem behaviors being called into question?
Now, I kind of liked this ad, because it reminded me how in high school, if a girl wore all white, or some other percieved-as-prissy outfit, other girls would say: “You look like a tampon ad,” and it wasn’t meant as a compliment. High school: Lots of plaid shirts, jeans, lots of makeup – not for everyone all the time, but often enough…so this video seems to transfer we-hate-tampon-ads to we-hate-hormonal-contraceptive-ads – same junk, different generation…
I also liked it because it seemed like a Sex and the City sendup – all the things that Carrie and “the girls” would be saying when they weren’t being filmed – I’d love to see a whole movie “expose” of SATC, where the glamorous foursome are behaving in all kinds of over-the-top, offensive, yet so realistic, ways – more dialogue exposing class privilege and lookism etc – there could be a lot of truth telling mixed up in it…
WHA???
on here?
lots and lots of slut shaming. basically saying you’re a slut if a condom breaks???? That you’re an idiot if you do these things? doesn’t this just fuel the idea the people are using Plan b as regular birth control?
I’m very confused to see this on this site.
I apologize, Naked. I watched the ad again after reading your comment, and I see what you mean about slut-shaming; I apparently missed that “ask your slutty friend” line at the end. I think I saw these women as celebrating their right to be as sexual as they wanted to be, before the explicit slut comment.
I admit, I watched this just once before posting, and I was focused on the parody of fine print warnings that come with all DTC pharmaceutical ads. I’ve been studying ads for Seasonique and Yaz pretty intensely lately for a research project, so that’s where my head is.
I will make an effort to be more careful about such humor in the future.
I was thinking the same thing as Naked. 🙁 Thanks for clearing things up!
While I agree there is slut shaming in the video and it’s not good to support that here (or anywhere), I also tend to think that it would happen in real life between young women of the age depicted. I certainly hear it enough in subtle ways with the college students I work with — so I can only imagine what they say when an older adult is not present. Therefore, as a satire of Plan B ads, it’s pretty accurate. And scary, yes. But satire can easily make us feel uncomfortable because it does reveal the man behind the curtain.
Think about what we also hear/see — high risk drinking, laughter about dropping out of college, norming having sex without protection, equating being “retarded” with stupidity, discussing snorting prescription meds for a high…why aren’t these problem behaviors being called into question?
Now, I kind of liked this ad, because it reminded me how in high school, if a girl wore all white, or some other percieved-as-prissy outfit, other girls would say: “You look like a tampon ad,” and it wasn’t meant as a compliment. High school: Lots of plaid shirts, jeans, lots of makeup – not for everyone all the time, but often enough…so this video seems to transfer we-hate-tampon-ads to we-hate-hormonal-contraceptive-ads – same junk, different generation…
I also liked it because it seemed like a Sex and the City sendup – all the things that Carrie and “the girls” would be saying when they weren’t being filmed – I’d love to see a whole movie “expose” of SATC, where the glamorous foursome are behaving in all kinds of over-the-top, offensive, yet so realistic, ways – more dialogue exposing class privilege and lookism etc – there could be a lot of truth telling mixed up in it…