Marketing Ladyproducts to Ladies

by | Feb 18, 2010 | Advertising, Communication, FemCare, Humor | 1 comment

Feminine Accessories shelf at drugstoreNBC New York’s website just announced an upcoming presentation titled “That Not So Fresh Feeling: Marketing Embarrassing Products To Women,” to be hosted by DoubleX (the ladyblog spin off of Slate.com) on February 22. The panel of experts includes Susan Kim, co-author of FLOW: The Cultural Story of Menstruation; Sarah Haskins, creator of Target: Women for Current TV; former “Colbert Report” executive producer Allison Silverman; and Hanna Rosin, co-editor of DoubleX and contributing editor at The Atlantic Monthly.

I’m not sure exactly who is the intended audience for this presentation, but nevertheless I’m disappointed that no one from the Society for Menstrual Cycle Research appears to be on the panel. Consider this an open invitation to any of our readers who will be in New York and able to attend the event to write a guest blog entry about it for re:Cycling.

Details
That Not So Fresh Feeling: Marketing Embarrassing Products To Women
February 22, 7PM
Housing Works Bookstore Café, 126 Crosby Street; 212- 334-3324
Free

1 Comment

  1. Allison on February 20, 2010 at 6:21 am

    As soon as I saw that picture, I thought “We need Sarah Haskins to comment on this!”

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  1. Talking Back to Tampon Marketing | Society for Menstrual Cycle Research - [...] last week (and yesterday on Twitter) I was griping about missing out on the panel discussion “That Not So…
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