Blog of the Society for Menstrual Cycle Research
But only when you’re clean and fresh “down there”. Apparently women’s natural, in-born courage is best nurtured with scented moist towelettes.
I can’t decide what’s more offensive – the content of this ad, or the fact that someone got paid to write it.
[via Copyranter]
Or coochie, or bajingo, or vajayjay, or any other term for female genitalia. The big news in U.S. femcare this week is the launch of Kotex’s new “Break the Cycle” campaign, and the refusal of American television to air commercials that use the word vagina. As Amanda Hess put it, “you know, the place where the fucking tampon goes.” Meanwhile, Mooncup has launched new ads for their menstrual cups with a “Love Your Vagina” campaign in the UK. The campaign includes posters all over the place with different names women have for their vaginas – fru-fru, bajingo, coochie, lady garden and vajayjay – and the domain name LoveYourVagina.com.
According to this article in Marie-Claire,
Mooncup intend[s] to stimulate debate and encourage women to care about their vaginal health as much as they care for their hair, nails and make up. Kath Clements, Campaigns Manager for Mooncup, says: ‘We hope the ads will get women thinking, smiling and talking about their vaginas.’
No word yet on whether British media are permitting television ads.
This week, Kotex is launching a new campaign “that aims to encourage women to talk candidly and without embarrassment about periods and vaginal care”. Research statistics from the brand indicate that “vaginally-aware women” are more likely to have a positive body image (40% vs. 31%) and to be satisfied with their level of self-confidence (64% vs. 43%) and ability to express themselves (76% vs. 55%). In the same survey, 70% of women said they wish society would change the way it talks about vaginal health, but less than half feel like they can do anything about it.
Of course, this means new products from Kotex. But from where I sit, there’s little new here. The products seem to be the same old Kotex pads and tampons, now individually wrapped in bright, “fierce” colors instead of the usual pastels. The same old plastic applicators are now yellow, blue, or green, instead of just pink. The anti-ad advertisement technique (see video at right) was pioneered by Sprite (a CocaColaTM product) in their mid-1990s “Image is Nothing. Obey Your Thirst.” campaign. The Sprite ad was featured in Douglas Rushkoff’s 2001 film, The Merchants of Cool, as an example of how corporate advertising appropriates youth culture to appeal to young people.
Artist (and friend of re:Cycling) Alexandra Jacoby is working on a project for women called Vagina Vérité®. She’s making vulva portraits, proud and unabashed, straight-up documentary photographs-so that we can see ourselves for ourselves. The project began as a response to a friend who “didn’t like the way her vagina looked”. Alexandra wanted her friend to know that there was no one right way to look, and it became something of a mission for her to create a document of respect and appreciation for our vaginas, our vulvas, our bodies, ourselves… Alexandra’s been working on vagina vérité® since 2000, and is looking for our help toward completing photography. From there, she plans to publish a book of v-portraits & to exhibit widely. You can learn more about the project and how we can help here [pdf].
In the grand tradition of Ms. magazine, we present the latest installment of SNL’s “Classic ESPN Women’s Sports Tournament” with NO COMMENT.
(OK, if you really want to know what we think, see our previous posts about this misogynist series. We’re just too tired to say it again.)
An Israeli inventor has applied for a patent for a device to shorten the duration of menstrual flow. Apparently it works by insertion into the vagina and “delivering pressure oscillations and/or acoustic waves and/or shock waves to the vagina and cervix to change the flow properties of menses fluid”, which causes the rate of blood flow to increase so that total time of bleeding decreases. Also, “the device also includes an absorbent member attached to the pressure oscillations generating unit for absorbing menstrual secretions.” In other words, there’s a built-in tampon to catch the increased flow.
For my money, that little device looks and sounds a lot more uncomfortable than wearing pads or tampons.
Andy Kurovets, the designer who brought us those lovely maxi-pad shelves is displaying a new item: The G-spot computer mouse. When you find the secret spot, the computer automatically goes to your favorite thing online, whether it’s your email application or your favorite feminist blog (that would be us, right?).
No. Just no. As Melissa at Geek Feminism says, this could reinforce some wrong ideas.
[via Geek Feminism]
Umbra Fisk is a character developed at Grist TV (and performed by Jennifer Prediger) who brings a surprising smile to a movement more familiar with a Green grimace. Her Ask Umbra videos appear often enough to remind us how to bike to work safely or enlighten us on growing food in your apartment. In her latest video, she describes how to make lube from flax seed. As she explains, personal lubricants are loaded with petrochemicals that one might otherwise find in brake fluid and antifreeze. The recipe is as quick and easy as her messages and welcome humor. Thanks Umbra for bringing on the Omega 3’s and helping us all avoid “Toxic Hoo-Ha Syndrome.”
If you’ve been with us for a while, you may recall that last fall our friend and colleague Alexandra Jacoby participated in Vulvagraphics: An Intervention in Honor of Female Genital Diversity, sponsored by the New View Campaign challenging the medicalization of sex. For the benefit of those of us unable to get to New York for this event, there is now video available of some of the exhibits and speakers.
[via The Red Tent Sisters]
Remember my rant about “vagina wash” back in November? No? I’ll wait while you read it.
Anyway, it’s not just a political rant: there are new data that indicate that douching probably causes bacterial vaginosis. A research team studying the association between douching and bacterial vaginosis published their findings in the February 2010 issue of Sexually Transmitted Diseases. The researchers were interested in determining whether the association between douching and BV is causal, or if the association exists because women douche when they experience symptoms of BV. They compared numerous personal hygiene practices with douching.
A longitudinal study of the vaginal flora of 3620 women – involving a whopping total of 13,517 gynecological visits – found that that only one personal hygiene behavior correlates strongly with bacterial vaginosis: douching. The researchers found no statistically significant correlation between BV and type of underwear (nylon vs. cotton); menstrual product (tampons vs. pads; pads and tampons vs. pads); use of pads or panty liners when not menstruating; weekly or greater use of hygiene spray, powder, or towlettes; or daily versus less than daily bathing and showering.
The researchers concluded that “[d]ouching, but not other feminine hygiene behaviors, is significantly associated with BV, providing additional evidence that douching may be causally associated with BV and is not simply a response to BV symptoms.”
So let’s reserve douche and douchebag to describe anti-feminist people and actions: douches are unnecessary, harmful to women, and sold to women in insulting ways.
First, it was Tampax, and then it was Vagisil. But it’s good they didn’t leave out Summer’s Eve. And I expect Midol (for those irritating PMS-y women) and something about menopausal women’s hot flashes (can’t they control themselves with hormone therapies?) to be next. Although probably SNL writers aren’t savvy enough yet to even contemplate what menopause is or how they feel about it, so they’ll probably stick with skits that revolve around women’s body parts and younger women’s reproductive experiences.
I was frustrated with SNL’s skit about ESPN’s coverage of a women’s billiards tournament, “Tampax to the Max Tournament of Champions” (see my blog post about it). I was disgusted and concerned that SNL writers revised this skit for a second airing, to include a spoof about women’s yeast infections during a Women’s bowling tournament, “Vagisil Superstars of Bowling Tournament”. After seeing the second skit, I (along with many other critics) knew that the power of the skits was not in jokes about women’s menstruation alone but, rather, in jokes about the disgusting nature of women’s bodies more generally.
The feminist blogosphere has been buzzing lately over all the decorations available for ladyparts. We chimed in ourselves on the labia dye, My New Pink Button. Now, via Broadsheet, we learn of “vajazzling”, or bedazzling one’s vajayjay. Actor Jennifer Love Hewitt, star of The Ghost Whisperer, recently announced to George Lopez and his talk show audience that her “precious lady” now “shines like a disco ball” because it is covered with Swarovski crystals.
Note that I used the term “vajayjay” above only because that is the term used by Love Hewitt in advocating the practice of vajazzling. (She says all women should vajazzle their vajayjays, and has an entire chapter of her new book dedicated to the topic.) Perhaps I take things too literally, but I understood vajayjay = vagina, so when I read Mary Elizabeth Williams’ Broadsheet article, I had a lot of questions. Like, WHY? why put crystals in your vagina? No one but your gynecologist will see them! And doesn’t it hurt? Aren’t crystals sharp? And what, exactly, does one use to ATTACH Swarovski crystals?
Of course, Jennifer Love Hewitt isn’t putting crystals in her vagina. She’s decorating her vulva. But cutesy terms like precious lady and vajayjay obscure women’s anatomy even more than Swarovski crystals and pink colorants. Vajayjay entered the pop culture lexicon because network censors would not approve a Grey’s Anatomy script using the word vagina too many times:
Shonda Rhimes, the creator and executive producer of “Grey’s Anatomy,” who brought the word into full public view, never intended to promote a euphemism or slang term for the female anatomy. Rather, she fought to use vagina in the script.
“I had written an episode during the second season of ‘Grey’s’ in which we used the word vagina a great many times (perhaps 11),” Ms. Rhimes wrote in an e-mail message. “Now, we’d once used the word penis 17 times in a single episode and no one blinked. But with vagina, the good folks at broadcast standards and practices blinked over and over and over. I think no one is comfortable experiencing the female anatomy out loud — which is a shame considering our anatomy is half the population.”
When grown men start referring to their penises as “pee-pee” or “winky”, I’ll consider vajayjay an acceptable label for my vulva. As for vajazzling, I’m with Madeleine and the other Lunapad ladies:
At the end of the day, for all the language of self-love and empowerment used in the marketing copy for these products, I still can’t get around the underlying implication that our vulvas are not in fact just fine, thanks, without smelling or looking any different than they already do. To my way of thinking, even planting a seed of doubt of this kind in a woman’s (let alone a girl’s) mind about her bodily self-esteem is to perpetuate a dangerous climate of self-loathing against which most girls and women will struggle at some point during their lives.
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