Blog of the Society for Menstrual Cycle Research

Menstrual Marking

November 18th, 2014 by David Linton

The idea that animals (male animals, that is) mark territories with urine streams is well established, particularly in the case of dogs, wolves, and other similar breeds. It seems that men too (notably adolescent boys) engage in some sort of marking practices when it comes to failure to flush urinals or toilets in public (and sometimes domestic) facilities.

A story by Haruki Murakami in a recent New Yorker magazine (Oct. 13, 2014; pg. 100+) depicts a teenage girl who uses a menstrual product as a way of marking territory as well. Murakami’s character is a middle-aged woman in a story titled “Scheherazade” who, in the course of a string of post-coital sharing moments, confides to the narrator a time in her adolescence when she was obsessed with a boy in her high school. Too shy to approach him personally, she would occasionally sneak into his home and peruse the contents of his bedroom. Eventually she stole several of his personal objects – a pencil, soccer insignia, sweaty tee shirt – and leaves something of her own hidden in the back of a drawer or under some old notebooks. In addition to a few strands of her hair, she hides the most personal object she can think of:

“Finally, I decided to leave a tampon behind. An unused one, of course, still in its plastic wrapper. . . . I hid it at the very back of the bottom drawer, where it would be difficult to find. That really turned me on. The fact that a tampon of mine was stashed away in his desk drawer. Maybe it was because I was so turned on that my period started almost immediately after that.”

When she returns to the house on several later trips she always checks to see that the tampon is still in place and delights that it has remained in the boy’s drawer. The tampon comes to be described as “a token” that represents her unrequited crush on the boy who is barely aware of her existence. Eventually she comes to associate her erotic attraction with her menstrual cycle, even thinking about the boy’s masturbation as being compared to her period, “All those sperm had to go somewhere, just as girls had to have periods.” Finally, the boy’s parents discover that someone has been invading their home and change the locks so that her trespasses are ended. But the story’s exploration of the erotic associations of menstrual details is fascinating and fairly rare.

Furthermore, the fact that this is a male author’s take on the topic probably makes it somewhat unreliable even though it claims to be told through the words of a woman’s reminiscences. Readers are invited to respond with mention of other stories that explore both the erotic and territorial marking potential of menstrual products and blood.

Save the Date! The Next Great Menstrual Health Con

June 16th, 2014 by Chris Bobel

Congressional Action on Menstrual Hygiene Day

May 28th, 2014 by Saniya Lee Ghanoui

Maloney press release for the Robin Danielson Act of 2014

As I’m sure you’re well aware, today is Menstrual Hygiene Day and there are activities all across the globe to commemorate this day.

The SMCR is excited to announce that it contributed to the day by endorsing the Robin Danielson Act of 2014, a legislation that would require the National Institutes of Health (NIH) to research whether menstrual hygiene products contain synthetic additives that pose health risks (including risk of Toxic Shock Syndrome). What’s more, Congresswoman Carolyn Maloney (D-NY) introduced an updated version of this Act today, on Menstrual Hygiene Day! According to Maloney’s office, she first introduced legislation regarding tampon safety in 1997 with the Tampon Safety and Research Act; subsequent versions of this bill were introduced in 2003, 2005, 2008, and 2011.

Now it’s time to take more action: turning this introduced legislation into law. Stay tuned for more information regarding petitions of support and other forms of activism and assistance. In the meantime, step one is to write your local congressperson and voice your support for the Robin Danielson Act of 2014. You may find a list of Representatives (and search for your local Rep.) on the House of Representatives website and you may read more about Maloney’s bill (in which SMCR member and President-elect Chris Bobel is eloquently quoted)  on her site.

Happy Menstrual Hygiene Day!

“Home Made Menstrual Period for Game-Playing With Doctors”

May 14th, 2014 by Holly Grigg-Spall

(photo by Holly Grigg-Spall)

In the past few weeks I have been meeting with women’s health activist Carol Downer to collaborate on a new book. She shared with me a work published in 1969 that was a catalyst for her development of the self-help movement and feminist women’s health clinics – ‘The Abortion Handbook’ by Patricia Maginnis and Lana Clark Phelan – which is extremely hard to get hold of these days (Carol found her current copy on Ebay for a significant sum). This book has a strikingly contemporary tone- snarky, conversational, with a lot of black humor. It is also conspiratorial with very much an “us” (women) against “them” (medical establishment) tone. It’s something like ‘Sex and the Single Girl’ by Helen Gurley Brown, but with a recipe for a “home made hemorrhage” instead of a “fabulous dinner.”  That is, the writers outline ways in which women could circumvent the restrictions on abortion access of the time in creative, guerrilla-style ways in order to have a legal abortion. One of these is getting an IUD inserted in the early stages of pregnancy.

In an chapter entitled ‘The Loop Can Be Your Little Friend’ the writers provide women who have missed a period with a plan for persuading a doctor to insert an IUD, when, at the time, it was required that this be done during a woman’s menstruation, in part, it is claimed here, to ensure that an abortion would not be the outcome. Firstly the woman makes the appointment as soon as possible, not waiting for a pregnancy test to confirm, as, they say, she can always pull the IUD out herself later if she doesn’t want it as a contraceptive. Then:

“Buy some raw, fresh beef liver…dip your well-scrubbed forefinger into the blood on the raw liver and rub this bloody finger into your vaginal tract. Go way up, beyond your cervix, not just the opening. Menstrual blood collects in the back of the vagina, so be sure and put some there to make it look more authentic…if you wear a tampon, use a bit more blood before you insert it so there will be discoloration on the tampon. Do not remove the tampon before you see the doctor or loop-installer…if you use an external sanitary napkin, smear a bit of beef blood down the center of the napkin just as your natural menstrual flow would be distributed…not side-to-side and end-to-end like butter on bread.

(Sorry if this makes you feel sick, but this whole business nauseates us. We’d like to get out of this whole trickery business, and we will, just as soon as doctors get out of the abortion business so all this planned deception can stop)

Be sure to smear your vaginal interior lightly also, as this napkin-evidence may be removed by a nurse, and it would be hard to explain you nice, bloodless vagina after that bloody napkin. For heaven’s sake, don’t douche before adding your bloody, dramatic “proof of period.” Keep yourself naturally revolting and smelly to get even for this humiliation.”

Once the IUD is installed the writers suggest the woman go about exercising vigorously, swimming, horse back riding, dancing, moving pianos and having sex in order to help the IUD act as a fertilized embryo remover. They conclude:

“This has worked many times for desperate women lacking money for proper medical care, and who hadn’t the stomach for self-surgery. It is certainly worth a trial. Except for your spiritual humiliation for being forced to deception, it is certainly harmless to you physically.”

Reading this I was reminded of how today we see menstrual activists stain white jeans with fake menstrual blood to confront the menstrual taboo in public or create accessories like the Stains by Chella Quint, that are an attachable fake period of sorts, in order to question the need to be secretive about this natural bodily function. On the television show ‘Nashville’ a main character used animal blood to fake a miscarriage for the observation of her husband in order that he remain married to her (it’s complicated, but a great show, you should check it out!). I was also reminded of the study from 2012 that claimed 38% of women have used having their period as a way to avoid an activity they did not want to do at the time. 20% said they have used their period as an excuse not to go into work. The study did not show how many women are actually having their period when they do this or how many are pretending to be having their period.

Getting Congress on the Right Menstrual Track

April 25th, 2014 by David Linton

Rep. Carolyn Maloney

For nearly 20 years Congresswoman Carolyn Maloney has been working to have enacted into law a bill aimed at providing better quality control of tampon manufacture. Researchers have repeatedly raised alarms regarding the potential health risks women are exposed to due to the effects of some of the chemicals used in their composition, especially those involved in tampons. However, despite having attracted strong support from some other members of Congress, the bill in various forms has never made it through the committee process onto the floor of the US House of Representatives for a vote.

Undaunted, Congresswoman Maloney is about to try again and this time the members of the Society for Menstrual Cycle Research are on board to muster support. Partly due to SMCR input, the bill has been refined and clarified so as to spell out the reasons it is needed and the expected outcomes. And, the bill has a new name, The Robin Danielson Act, in recognition of a woman who died of Toxic Shock Syndrome.

The timing for this legislative push coincides with SMCR commitment to support the international Menstrual Hygiene Day being spearheaded by the Berlin-based organization, WASH-United. Around the world various groups will be hosting special events, film screenings, menstrual poetry and art activities, and educational efforts throughout the month of May, all geared to a May 28, Menstrual Hygiene Day, celebration of the cycle and rejection of the taboos, stigmas, and shame factors.

More information will be forthcoming shortly on how everyone can get involved by signing petitions, contacting members of Congress, and becoming activated to pass the Robin Danielson Act.

No Snack, Just Tampons

April 24th, 2014 by Heather Dillaway

I was flipping through the May 2014 issue of Working Mother Magazine the other day and landed upon a small article about a working mother’s recent “faux pas”: on a “crazed morning” she accidentally packed her bag of tampons in her 7-year-old son’s camp bag and took her son’s snack to work with her. Not only did this mistake leave her son without a snack for the day but also with an “inappropriate” item in his camp bag. The article, titled “The Big Switch,” told of this mother’s horror when she realized that she packed tampons in her son’s camp bag. It told of the constant agony and mortification she felt in just thinking about what might happen at school if anyone found the tampons in her son’s bag. She called her friends and they laughed, offering no advice. She braced herself for the end of the day but, when the end of the day came, she found out that her son had received a special treat of Oreos at school because he had no snack. Her son arrived home happy and unphased. The story ends without us finding out whether the son ever even realized that he had tampons in his school bag. We are also left to think, “Phew, disaster averted.”

Mothers naturally make mistakes all of the time (indeed, it’s maybe one of the things we do best!). However, this mistake was high stakes because it challenged an important social norm: a concealment norm. Women should not let anyone know that they menstruate and they should definitely not involve and/or show kids the evidence. This mother worried for her son’s potential willingness to “share” his knowledge of the tampons in his bag among his friends. She envisioned moments within which everyone at camp would know that she had packed tampons in her son’s bag and was concerned about potential repercussions. This mother worried that camp counselors might even call Protective Services if they found out about the tampons in her son’s bag, and that other parents might find out and complain as well. She knew there could be real consequences….but there weren’t consequences. In fact, in the end, this mistake seemed trivial. Perhaps the son saw the tampons and didn’t think they were a big deal, or perhaps he never saw them.

When we go against concealment norms and “show” to others that women/moms menstruate, we realize exactly how powerful those concealment norms are. This mother spent an entire day on the edge of her seat, unable to engage in her paid work, worried about what would happen to her son and to her because of this mistake. She thought about all of the possible problems and solutions, and engaged in quite a bit of emotional work trying to deal with the fact that she had made this mistake. This illustrates exactly how much work women invest in the concealment of menstruation, how much time and energy it entails yet also how fragile concealment is over time. Women must continually engage in concealment (and also be ready to do damage control) to make certain that menstruation can remain hidden.

This is also a story about how working mothers are constantly negotiating whether they are “good” mothers. This mother provides lots of excuses for why the “big switch” happened – everything from having deadlines at work to being a single mother. Thus we see another set of social norms at work as well in this story: social norms about who is a “good” mother. According to our social norms, there is only one kind of good mother at the end of the day: the mother who does not make mistakes. How silly is that? The ending of the story even seems to suggest how silly these motherhood norms might be, because the son turned out just fine — tampons didn’t hurt him, nor did his lack of snack.

In the end, this small story is just one more representation of the tightropes that women walk, and the impossible demands that social norms place on women. Let it be known that women menstruate and that mothers make mistakes. No social norm has the power to discount those facts.

“The Tampon that’s Right Even for Single Girls”

November 21st, 2013 by Elizabeth Kissling

It’s Throwback Thursday on social media, and we’re joining in with this ad for Pursettes tampons that ran in Cosmpolitan (U.S.) magazine in 1966. Nearly 50 years on, little has changed in femcare marketing: Look at the familiar themes of medicalization of menstruation, secrecy, fearmongering, and the dreaded scourge of odor problems.

The idea that tampons can steal virginity isn’t quite as pervasive today, but one can still find it in tampon ads as recently as 1990 in teen magazines.

Etiquette for menstruation

November 19th, 2013 by Holly Grigg-Spall

Photo courtesy of sweeteningthepill.com

Recently I was fortunate enough to be asked to lend an excerpt of my recently released book to the UK Sunday Times Style magazine. The mostly fashion-centric Style magazine is not really known for its edginess or risk-taking (except perhaps in the realm of shoe and make-up choices) and so I was happily surprised when the editor told me that the subject matter discussed in my book that she happened to find most interesting was, in fact, menstruation. I had expected her to want to focus on condoms perhaps, or just my personal story, but no, she was keenly interested in what I wrote about periods.

The argument I make in my book is that how we feel about hormonal birth control is inextricably linked to how we feel about menstruation. In a sense, many of the newer methods of hormonal birth control, as well as the newer uses (running packets of pills together, prescriptions for cramps or heavy bleeding) show an effort to get rid of the period completely, rather than just hide it away. I also discuss in the book, briefly, menstruation activism. However, I do defer to the far better work done by the likes of SMCR’s own Chris Bobel who writes on this topic with far more knowledge (not to mention wit).

You can read the feature in full here at my website (it’s otherwise behind an online pay wall and frankly I’m pleased to rob Rupert Murdoch of a few pounds by making it freely available).

In the end, the feature was not exactly an excerpt from my book – more so it was quotes from the book mixed with quotes from a long interview with the editor. Therefore I didn’t quite know what would be published in the magazine. The finished piece covered a range of controversial topics seen here at re:Cycling regularly – menstrual outing, reusable femcare products, the potential health benefits of ovulation…

If the high point of my career was getting the word “patriarchy” into the notoriously right-wing British tabloid The Daily Mail, I think I had another peak seeing this sentence in the Style (notorious for its high priced designer fashion spreads) – “This movement believes the act of stopping and hiding our periods with hormonal contraceptives and sanitary products is a mark of corporate ownership of our bodies.” I take great pride in also getting a discussion of menstrual extraction on to Style’s pages, and therefore onto the breakfast table of approximately one million British people – “an entire period’s worth of menstrual blood could be removed in a few hours instead of being experienced over days.” Well, if we can have Page 3, why not menstrual extraction?

The editor who did such a great job on this piece was Fleur Britten and in a funny twist of fate I realized, during our conversations, that in my first full time working position after college, at the publishing company Debrett’s in London, I worked as a production assistant on one of her books – Etiquette for Girls. At that time controversy surrounded Fleur’s section on the proper etiquette for one-night stands (I think it was something about getting out quickly, quietly, but leaving a nice handwritten note). So, it made me smile to see her skewer the etiquette of menstruation in the opening paragraph of this piece: “Many women are bored with having to take a whole handbag into the ladies rather than carry a tampon in their hand. Men say “I’m going to take a dump,” but we don’t say, “I’m just going to change my tampon.””

When I was carrying the proofs of Fleur’s book to the printers back some seven years ago, little did I know we would be conspiring to get the British public to say “I am menstruating” today over tea and toast.

That’s a Mangina: Or, Why the Masculine Menarche Film Narrative Matters

September 19th, 2013 by Saniya Lee Ghanoui

Guest Post by Jenny Lapekas

Screenshot from Superbad

Many menstrual enthusiasts have become so invested in the menarcheal stories of adolescent girls, we can easily miss some intriguing film scenes that depict males’ experiences with blood as they make a difficult transition in their lives. While semen is often cinematically constructed as funny, menstrual blood remains offensive onscreen. The most well-known of these is, of course, in Greg Mottola’s raunchy cult classic Superbad (2007).

Seth (Jonah Hill) is struggling with his imminent separation from his best friend as the pair prepare to venture into college next fall. At a house party, a fellow partygoer asks Seth, “Were you dancing with some chick in there?” When Seth confirms this and slowly realizes the truth surrounding the red stain on his pant leg, he begins to tremble and dramatically dry-heave and says, “Oh fuck. Oh my god. Oh shit. I’m gonna fucking throw up. Some one ‘perioded’ on my fucking leg?! What the fuck do I do? This is so disgusting!” As amused partygoers begin to circle him, viewers even hear, “That’s a fucking ‘mangina,’ man!” Seth, then, is effectively feminized by his peers who assert their privileged positions as non-menstruators. The event attracts attention and draws a crowd, and the scene is intended to be one of comical emasculation. What’s interesting is also the fact that agency is attributed to the gyrating girl, as she “periods” on Seth, and he then feels victimized by the crime.

A female bystander asks Seth if he needs a tampon and pulls one from her purse; this targeting also contributes to Seth’s emasculation, along with his “mangina.” Seth’s female status effectively negates her own, and she is temporarily unburdened from the restrictions of menstrual etiquette. Simultaneously, however, this scene depicts menstruation as a sort of weakness, a queerness, and a mark of inferiority. It is also noteworthy that the edited television version of this film omits the closeup shot of the red stain on Seth’s pants, while blood induced by violence flows gratuitously on numerous cable channels. Seth’s public menarche also illustrates his inner turmoil as he copes with the trauma of his best friend “abandoning” him to attend a different college.

In a way, Seth becomes a product surrogate as the scene concludes with a large bloodstain on his pants. Because viewers fail to see blood even in menstrual product commercials on television, it’s especially alarming for some viewers to encounter a woman menstruating onto a man’s pants and leaving a conspicuous mark—Seth’s scarlet letter as it were, rather than hers. Seth bears the shameful mark of menstruation, and he chooses to segregate himself from others, as they flock to him with their camera phones. In this scenario, while Seth represents the otherness of menstruation, onlookers are drawn to him rather than repelled. Because menstruators are queer, these hidden bleeders are conditioned to linger on the periphery, never admitting what is truly taking place within their bodies. In this particular film scene, Seth is queered and then chided for publicly exposing his queerness. His inability to hide the large, red stain exemplifies his sense of powerlessness in a subculture of young adults who have already suffered and forgotten this necessary pain. This stripping of adolescent masculinity is akin to the pregnancy scare narrative as the rejection of motherhood, and thus femininity.

Whether this obscure subplot arrives as the tragic result of grinding gone wrong or men sticking tampons up their noses—as in Channing Tatum’s character, Duke, in Andy Flickman’s 2006 comedy She’s the Man—cinematic depictions of “the curse” destroy its status as taboo and serve as a paradigm shift, in this case, of masculinity its cultural relationship with the menstrual cycle.

Menstrual Phobia on the History Channel

September 17th, 2013 by David Linton

One of the biggest changes in TV programming in the last 20 years has been the rise of programs collectively known as “Reality TV.”  The primary stylistic device in nearly all of these shows consists of cross cutting between “real” moments that the participants are engaged in and their direct address to the audience via the camera during which they comment on the experiences they are having. Whether it’s Mafia Wives or one of the Real Housewives spin offs or a home make over effort, we are meant to believe that the arguments, conversations, redecorating efforts or struggles to survive in the wild are actual, unstaged events that the camera has happened to capture in a documentary kind of moment. The commentary that the participants provide is intended to help the viewers comprehend the motives and inner feelings of the “characters” and to give them opportunities to add editorial interpretations on each other’s behavior.

Despite the fact that many of the reality shows feature women in intimate situations, very few of them include references to the women’s menstrual cycles. The rare exceptions, such as a single episode of Jersey Shore or Sorority Life, are noteworthy not just for their very existence but, as in both of these cases, because they depict menstruation with a smarmy leer.

A show on The History Channel called American Restoration gives the cycle a different spin by focusing on how freaked out men can be about any contact, no matter how distant or benign, with menstrual products. This show consists of weekly stories about a repair and restoration shop called Rick’s Restoration which specializes in restoring broken or antique objects such as cars, antique toys, or equipment to a pristine condition.

In this episode, a woman named Kelly who is part of the family that owns the business arrives with an old 1940s Kotex dispenser that is dinged and scratched and the mechanical innards are broken. A client wants it repaired and painted pink with a red ribbon to be auctioned off at a charity event.

The men who are given the task are appalled. Rick Dale, the head of the company, responds to the challenge by saying, “You gotta be kidding!” and adds, “It’s the first, and hopefully the last, feminine napkin dispenser we ever have to do.”  It goes down hill from there. One man grumbles, “Well, I’m not touchin’ that,” and another carps, “Hell no, I ain’t touchin’ that Kotex machine. Kelly is out of her mind.” Yet he sets about refurbishing the device under full coverage of the camera crew while announcing how shameful it would be if anyone saw him, “I got to get the hell out of this room before anyone finds out I helped Kelly with this one.”

To show just how widespread menstrual contamination can reach, the teenaged son of the owner, a spiked hair youth named Tyler, is sent to the store to buy a variety of products to test out the repaired machine. His take on the assignment is dire, “I hate my life. I don’t know what could be more embarrassing than this [pause] Nothing – NOTH-ING.”

We then see him in a market loading various packages into a shopping cart and wheeling them to the checkout counter while his voice-over says, “I swear, I’m scared for life.” He asks the woman clerk to double bag his purchase before lugging his buys back to the shop.

As the beautifully restored dispenser is revealed, Rick speaks to the camera again, “I got a shop full of guys and getting them to work on something specifically for women was like pulling teeth.”

The show ends on a happy note as the device nets a final bid of $400.00 to go for breast cancer cure and treatment.

Of course, there’s a peculiar contradiction in the arrangements in this show. At the same time that the men protest vociferously that being seen having anything to do with a menstrual product is deeply humiliating they are gladly (we assume) participating in the filming of the show so that potentially thousands of viewers will witness their shame. The moral? Fame Trumps Shame.

Giving birth in ditches

July 30th, 2013 by Holly Grigg-Spall

The second week of July began with a post at The Daily Beast titled ‘Are Tampons Anti-Feminist’ and ended with my own post for Dame ‘5 Facts About Menstrual Suppression.’ In between there was ‘Not Everything is a Feminist Issue for Chissakes,’ and ‘I Do Not Think Tampons Are Anti-Feminist, for Chrissakes.’ Meanwhile, towards the end of that week, women were having their tampons and pads confiscated by security guards at the Texas Senate as they entered to protest the proposed ban on abortions after 20 weeks. It was a perfect storm for a debate around menstrual shame.

With notable foresight the first article mentioned ends with, “For women who can’t break the silence, there are other ways to protest. Just ask DiFranco. “I didn’t really have much to say/the whole time I was there,” she sings in “Blood in the Boardroom,” “so I just left a big brown bloodstain/on their white chair.”” Later, women at the Texas Senate shared responses that were similar to this statement (“No tampons allowed? Guess we’ll just have to bleed all over the seats” and “Maybe it’s time for a bleed-in”), although there were an equal number remarking on their feelings of humiliation and horror at having their tampons and pads exposed in public.

Somehow, along the way, these threads of discussion were merged – if we’re considering tampons as anti-feminist, or menstrual shame culture as anti-feminist more accurately, then surely what we’re saying is that women should just bleed all over their furniture and clothing, right? Right?

Texas native and high-profile feminist writer Amanda Marcotte weighed in on the debate: “I used to joke that anti-choicers would start considering bans on menstruation,” she wrote.

I would argue that between menstrual shame culture and the pharmaceutical industry we have a “ban on menstruation” of a kind already.

When asked why it was necessary to keep tampons and pads “private” anyway and why it was that confiscating them in public was being discussed as a power move on the part of the Senate employees, she responded with:

“I’m not afraid to be a urinating human being, but I also don’t just go pee on the street corner. One can want to go about without blood on their clothes and not be ashamed of being female. I promise.”

And then, after some attempts at reasoning, “Convinced. I am going to pee freely now, and anyone who says no is just down on me for having a urethra.”

Never mind that they weren’t confiscating toilet paper, available and publicly displayed in the Senate bathrooms.

Elsewhere she suggested that those who were questioning our acceptance of the menstrual hygiene industry’s messages were just “weirdos.”

Marcotte: “I just want once to make a tampon joke without the weirdos who think women should bleed freely for “feminism” coming at me.”

Response: “Do these people have jobs? Or couches?”

Marcotte: “I have no idea. I just assume it’s part of that crunchy fake feminism that thinks women should give birth in ditches, too.”

I don’t think many women are going to argue that we bleed on our couches and clothes because, considering the statistics on division of housework, it’s definitely women who are going to have to clean that up. And if doing laundry isn’t anti-feminist, well, I don’t know what is.

Elsewhere the writer of ‘Not Everything is a Feminist Issue…’ Erin Gloria Ryan, another high-profile feminist writer, when directed to re:Cycling as a source of knowledge on the issue responded with “Ill read it (the blog) aloud at my next fun social gathering filled with normal people.”

Whether it’s from lack of awareness of the history of oppression of women via their bodies or whether it’s just another symptom of the corporate/capitalist feminism that dominates the mainstream, these are the women considered to be representative of the whole.

I relay the details of this interesting week not to depress, but to galvanize.

I, for one, am proud to be a weirdo, an abnormal person, a crunchy feminist, a fake feminist, oh and a miserable enemy of uteri everywhere, a bitch, and a…err…fish.

Menstrual Showdowns and Breakthroughs

July 25th, 2013 by David Linton

Is it my imagination or has there been a flood of menstrual references across the blogosphere lately? From fake Russian ads with menses hunting sharks to singers faking leaks on stage to TV sit-com jokes and vodka bottles disguised as tampons it seems that the number of open references to the cycle has hit a tipping point. And though many of the references fall far short of enlightened or positive, the fact that the menstrual closet seems to be wide open might be a sign of greater acceptance of basic biology.

But, sadly, the menstrual product industry continues to disappoint, as a recent ad for U by Kotex demonstrates. The attempt is to broaden the sales of their panty liner by convincing women that not only their menstrual fluid needs to be kept hidden but so does their perspiration, especially if originates in the same part of the body. But almost immediately a response to the ad, by a man, no less, appeared that amounts to a take down of the offending promotion.

Take a look at the ad as well as the response on the ever-reliable BUST web site.

Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.