The latest magazine ad for Always pads (pictured at right) reads, “97% of women who tried Always Infinity said they’d recommend it to their friends.” Smaller print notes that these data are from a survey at Always.com — suggesting a self-selected population of women who like Always. Respondents who won’t recommend the product are dismissed as women who never like anything.
Sounds like someone’s been reading Darrell Huff’s classic book, How to Lie with Statistics!
