February 26th, 2010 by Elizabeth Kissling
Tags: Humor, pads, technology
Posted in FemCare, Humor, Objects | Comments Off
February 17th, 2010 by Chris Bobel
We at re: Cycling have been tracking the African-girls-miss-school-because-they-menstruate equation for a while now.
Specifically, we’ve questioned the assumption that menstrual FLOW management is girls’ biggest menstrual problem (it is not, says at least one recent study–cramps are!). And we’ve been MORE critical of so-called altruistic solutions that are, underneath the (silent?) disposable wrapper, little-more than consumer socialization. Menstrual shame, sexism and poverty are not ameliorated though the cultivation of brand loyalty. Girls need information, support and the tools to develop awareness of their bodies while learning to live sustainably–this does not come in the shape of a box of single-use products that ends up clogging landfills.
Making green products available to girls while supporting economic growth and self-sufficiency in the Global South seems a more enduring and girl-centered initiative and there are number of projects that are doing just that. There Elizabeth Scharpf’s SHE initaitive in Rwanda and Lunapads donation program in collaboration with a number of related initiatives:
Tags: Africa, FemCare, Girls, pads, Sustainability
Posted in Disposable menstrual products, FemCare, Girls, Menstruation, New Research, Reusable menstrual products | 4 Comments »
February 11th, 2010 by Elizabeth Kissling
Tags: advertising, boys/men, Celebrities, FemCare advertising, Men, pads, Procter & Gamble, viral video
Posted in Advertising, Disposable menstrual products, Men, Menstruation | 3 Comments »
January 27th, 2010 by Elizabeth Kissling
Word on the street is that Apple is introducing their first tablet computer today. With their usual flourish, they’ve named it . . . wait for it . . . the iPad.
ETA: The ladies at Jezebel have published more than one compilation of period-related iPad jokes. A sample:
Are you there, God? It’s me, Marketing.
Don’t make fun. The iPad is the technology of the future. Period.
Can I get a scented iPad for when my data feels not-so-fresh?
Edited again to add: The Week has an interesting comparison of historical femcare slogans and Apple slogans – more similar than one might expect.
[Video via Lunapads]

Tags: advertising, Communication, computer, FemCare, Humor, internet, pads
Posted in Communication, FemCare, Humor, Internet, Language, Television | 10 Comments »
January 21st, 2010 by Elizabeth Kissling
The latest magazine ads for Always “Infinity” maxi pads remind me of this old joke:
Two young boys walk into a pharmacy one day, pick out a box of Tampax and proceed to the checkout counter.
The man at the counter asks the older boy, “Son, how old are you?”
“Eight,” the boy replies.
The man continues, “Do you know what these are used for?”
“Not exactly,” the boy says. “But they aren’t for me. They’re for him. He’s my brother. He’s four. We saw on TV that if you use these you would be able to swim and ride a bike. Right now he can’t do either one.”
So if I use Always, will I be able to be a contortionist like the acrobat in the picture? Because right now, I’m pretty sure I can’t do that.

Tags: advertising, boys/men, FemCare advertising, Humor, pads, Procter & Gamble, Tampax, tampons
Posted in Advertising, Disposable menstrual products, FemCare, Humor, magazines | 4 Comments »
January 9th, 2010 by Elizabeth Kissling
Tags: Activism, economics, FemCare, pads, Procter & Gamble
Posted in Activism, DIY, FemCare, Menstruation | Comments Off
January 7th, 2010 by Laura Wershler
I love Terry O’Reilly’s take on advertising and enjoy listening to his program The Age of Persusion on CBC radio whenever I get the opportunity, usually catching it by chance as I did this past Monday morning. This episode, Marketing the Unpleasant, tackles the subject of advertising feminine hygiene and other “delicate” products.
Here’s how the episode is described on the show’s website:
They are the ads that make everyone squirm- consumers, media, and especially ad copywriters; ads for the funeral industry, laxatives, incontinence pads, and the queen mother of unpleasant ad briefs- feminine hygiene products. Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart’s recent decision to sell caskets and urns online.
Now I don’t appreciate the marketing the unpleasant description as regards advertising menstruation products, (he actually calls the assignment ”the Queen Mother of awkward (ad) briefs”) but the show provides some interesting insight into the history of menstrual product advertising. I learned that it was ad legend Arthur Lasker who came up with the idea to bring menstruation education to high schools, which subsequently “led generations of young ladies” to his client’s product – Kotex. Men setting the agenda for what young women learned and thought about menstruation? Just to sell a product? Hey, it’s still happening today. Now we’ve got male doctors setting us up to buy cycle-stopping and other hormonal contraceptives for everything that ails us. If you listen to the show you’ll hear some clips from a 1950’s Disney produced film called Molly Grows Up. The film was written, directed, produced and consulted by men. It will make you either laugh or gag. Continue reading...
Tags: advertising, FemCare advertising, pads, tampons
Posted in Disposable menstrual products, Menstruation | 11 Comments »
January 5th, 2010 by Elizabeth Kissling
There’s an intense, important discussion going on at FWD/Forward about how the latest ramp-up of security theatre of air travel could affect persons with disabilities. Blogger Lauredhel points out that the following items all show up in a back-scatter x-ray produced by a full-body scanner:
- Urinary catheters.
- Incontinence pads.
- Colostomy and ileostomy bags.
- PEG feeding tubes.
- Mastectomy prostheses.
- Certain medication pumps and implanted ports, such as insulin pumps.
- TENS machines.
- Pacemakers.
- The bodies, including genitalia, of transgender and intersex and genderqueer people.
Lauredhel notes, “All of these are the signs of bodies already marginalised. Some of these signs may be clear on current security screenings – some may not.” She explains how the resulting invasion of privacy is likely to be even more invasive than for able-bodied, cis-gendered, cissexual folks.
The list suggests that menstrual pads and tampons will also be visible. Will menstruating travelers be asked to confirm that they’re indeed menstruating? Will they be compelled to prove that item is really a tampon and not a concealed weapon? And what about menstruators who are transgender, intersex, genderqueer, or otherwise do not conform to conventional expectations about gender expression? Will they be subject to further interrogation or required to “prove” their sex?
If you didn’t already hate flying and the aggravation of TSA security theatre, you will.

Tags: government agencies, pads, security, tampons, travel
Posted in Internet, Menstruation, Objects | 4 Comments »
December 16th, 2009 by Elizabeth Kissling
Guest Post by Kaitlyn Elliott, The Cycle Sisters at St. Mary’s College of California

14 September 2009
A brief twenty-four hours ago we stormed campus, with 350 flyers and two rolls of packing tape in our collective hands. Detailed within are our intentions, goals, and expectations. This is our Manifesta.
As individuals, we each grew frustrated with the lack of support women receive on the St. Mary’s campus. Try as we might, our demands for equality and respect befall deaf ears. For one, the Women’s Resource Center is continually pushed around campus, its current location on the perimeter, out of sight, and our efforts to “Take Back the Night” fail to resonate fully. We are the majority, though we are often forced into the submissive position of the minority. Perhaps one could theorize that the empty tampon and sanitary napkin dispensers are the straws that broke these camels’ backs, but let us assure our critics and our allies: Our bones are unbroken, and until equality is tangible, we will not rest.
Women are ostracized for “bleeding for five days and not dying.” Women are paraded as disgusting examples of human beings when, God forbid, we have monthly emergencies and are unable to secure the cotton products which temporarily stop our bleeding. We are made to feel gross about our bodies, to shudder in horror at our bodily functions, to be embarrassed. We cannot separate our minds from our bodies, so we demand the acceptance and respect of both. We will not be shamed, and we will not live in fear of humiliation.
Popular rumor has it that administrators and primarily male professors found our guerilla campaign completely offensive, inappropriate, and “un-ladylike.” If making bold statements and standing up for ourselves makes us “un-ladylike,” then we should wish to never be classified as “ladies” again. The freedom of speech has long been reserved for men, and our opponents, rather than consider the issue we have presented (and the issues we will present), prefer to demean our liberal methods. “Menstruation” is not a dirty word; neither are “tampons,” “maxi pads,” or “vagina.” Try as they might, the opposition will continue to deny our reproductive cycles, our minds, and our sexuality. Thus, we will work doubly as hard to control our own portrayals and our own bodies. If bleeding is any indication of one’s dedication to a cause, consider us loyal until the end.
Our demands are simple: We expect and require the humanity and freedoms that are continuously and permanently reserved for men. To alter a quote of yore: Hell hath no fury like a woman denied her voice.
We are a sorority of “hysterical” women (we do not fraternize), and we refuse to be quiet until these cycles of oppression are broken.
We are Cycle Sisters.

Tags: Activism, backlash, college students, guest post, pads, tampons
Posted in Activism, FemCare, Menstruation | 2 Comments »
December 3rd, 2009 by Chris Bobel
- Button by Insanitywear

My friend, the poet and writer Andrea Scarpino, posted this brief essay on a blog she regularly contributes to–Steven Kuuisto’s “Planet of the Blind.”
It is not a coincidence that a blog centering on disability (specifically the consequences of living with blindness) hosts a narrative like this, one that makes strikingly clear the importance of challenging the denigration of SOME bodies.
We at re:Cycling are heartened whenever we hear that we are not alone speaking up in the aisles of grocery stores (and everywhere else women’s (and their bodies) serve as the punchline).
December 01, 2009
By Andrea Scarpino
Los Angeles
I love shopping at Trader Joe’s late in the evening right before it closes. The crowds thin out, restocking of shelves begins, and the employees start pumping some raucous dance music. They also start gossiping, about their shifts and managers, about which area is the most boring assignment, about budding employee romances and new products.
Continue reading...
Tags: boys/men, Communication, Humor, Men, pads
Posted in Activism, Communication, FemCare, Humor, Language, Men, Menstruation | 4 Comments »
December 3rd, 2009 by Elizabeth Kissling
It’s common knowledge that international corporations use different slogans and sometimes different product names to sell the same items in different countries. Procter & Gamble’s femcare products provide many good illustrations of this; as we noted some time ago, the Always pad is known as Whisper in Asian markets. The same pad goes by the Always name in African nations, but P&G announced a new slogan for marketing the product in Nigeria: “Up to 8 hours, no check no stain“.
Explaining the slogan at the launch, at St. Mary’s Senior High School, Accra, Madam Patricia Obozuwa, Head of Corporate Communication and Brands Public Relations, said the “Always Care programme” offer superior feminine protection for eight hours, which eliminates the need for women to constantly check and change their pads during menstruation.
In the U.S., the giant Always maxi pads are advertised with the slogan, “Works Like Magic“.
I’m still mulling over what that indicates about how these corporate marketers view these two markets.

Tags: advertising, FemCare advertising, pads, Procter & Gamble
Posted in Advertising, FemCare, Menstruation | Comments Off
Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.