Blog of the Society for Menstrual Cycle Research

Feminine Protection for Your iPad

February 26th, 2010 by Elizabeth Kissling

iMaxi quilted carrying case for the iPadThe iPad is not even available yet, but there are already iPad accessories on the market.  Be the first on your block to get the iMaxi – the Apple iPad Case with Protective Wings.

With its durable vinyl outer layer and plush, quilted-cotton sleeve, the iMaxi helps keep your iPad clean and dry. Plus, the iMaxi’s Velcro-latched, advanced wing design wraps snugly around your device, so your iPad always stays where it should. Best of all, it shields it from all those unsightly and embarrassing data leaks that would make any motherboard worry!

But hurry and order – the red iMaxi is already sold out!

[via Jezebel]

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Marketing Ladyproducts to Ladies

February 18th, 2010 by Elizabeth Kissling

Feminine Accessories shelf at drugstoreNBC New York’s website just announced an upcoming presentation titled “That Not So Fresh Feeling: Marketing Embarrassing Products To Women,” to be hosted by DoubleX (the ladyblog spin off of Slate.com) on February 22. The panel of experts includes Susan Kim, co-author of FLOW: The Cultural Story of Menstruation; Sarah Haskins, creator of Target: Women for Current TV; former “Colbert Report” executive producer Allison Silverman; and Hanna Rosin, co-editor of DoubleX and contributing editor at The Atlantic Monthly.

I’m not sure exactly who is the intended audience for this presentation, but nevertheless I’m disappointed that no one from the Society for Menstrual Cycle Research appears to be on the panel. Consider this an open invitation to any of our readers who will be in New York and able to attend the event to write a guest blog entry about it for re:Cycling.

Details
That Not So Fresh Feeling: Marketing Embarrassing Products To Women
February 22, 7PM
Housing Works Bookstore Café, 126 Crosby Street; 212- 334-3324
Free

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The Cloth Pad Gets Around the African Continent

February 17th, 2010 by Chris Bobel

Ghana girls_with kitsWe at re: Cycling have been tracking the African-girls-miss-school-because-they-menstruate equation  for a while now.

Specifically, we’ve questioned the assumption that menstrual FLOW management is girls’ biggest menstrual problem  (it is not, says at least one recent study–cramps are!). And we’ve been  MORE critical of so-called altruistic solutions that are, underneath the (silent?) disposable wrapper,  little-more than consumer socialization. Menstrual shame, sexism and poverty are not ameliorated though the cultivation of brand loyalty. Girls need information, support and the tools to develop awareness of their bodies while learning to live sustainably–this does not come in the shape of a box of single-use products that ends up clogging landfills.

Making green products available to girls while supporting economic growth and self-sufficiency in the Global South seems a more enduring and girl-centered initiative and there are number of projects that are doing just that. There Elizabeth Scharpf’s SHE initaitive in Rwanda and Lunapads donation program in collaboration with a number of related initiatives:

In fairness, in freshness: Why Men Love Whisper

February 11th, 2010 by Elizabeth Kissling

It’s not news that menstrual products are marketed with claims of how well they conceal menstruation. But usually from whom must it be concealed is implied, rather than made explicit. Not so in this new campaign for Whisper in southeast Asia. (Whisper maxi pads are known as Always in the U.S.)

The commercials and associated web sites are all about “Why Men Love Whipser.” Of course, this isn’t the first time men have been shown in menstrual product ads. Readers who grew up in the U.S. in 1970s (as I did) may remember the Midol ad that appears after the cut from teen magazines of the era. And our friend, colleague, and frequent guest contributor David Linton published a study of men in menstrual advertising from 1920-1949.

This ad series does seem a little more explicit than those examples, with the men speaking directly to the camera, and the image of the woman wearing the Whisper pad sitting on the man’s shoulders. Can anyone provide a translation of what is being said? The ad is only partially in English.

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Introducing the iPad

January 27th, 2010 by Elizabeth Kissling




Word on the street is that Apple is introducing their first tablet computer today. With their usual flourish, they’ve named it . . . wait for it . . . the iPad.

ETA: The ladies at Jezebel have published more than one compilation of period-related iPad jokes. A sample:

Are you there, God? It’s me, Marketing.

Don’t make fun. The iPad is the technology of the future. Period.

Can I get a scented iPad for when my data feels not-so-fresh?

Edited again to add: The Week has an interesting comparison of historical femcare slogans and Apple slogans – more similar than one might expect.

[Video via Lunapads]

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Always Maxi Pads are MAGIC!

January 21st, 2010 by Elizabeth Kissling

Magazine ad for Always brand maxi pads from Marie Claire,  January 2010The latest magazine ads for Always “Infinity” maxi pads remind me of this old joke:

Two young boys walk into a pharmacy one day, pick out a box of Tampax and proceed to the checkout counter.

The man at the counter asks the older boy, “Son, how old are you?”

“Eight,” the boy replies.

The man continues, “Do you know what these are used for?”

“Not exactly,” the boy says. “But they aren’t for me. They’re for him. He’s my brother. He’s four. We saw on TV that if you use these you would be able to swim and ride a bike. Right now he can’t do either one.”

So if I use Always, will I be able to be a contortionist like the acrobat in the picture? Because right now, I’m pretty sure I can’t do that.

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SHE featured in Marie Claire

January 9th, 2010 by Elizabeth Kissling

Elizabeth Scharpf working in RwandsWe’ve mentioned Elizabeth Scharpf’s SHE (Sustainable Health Enterprises) at re:Cycling before. In 2009, Scharpf won the inaugural Harvard Business School Social Entrepreneurship Fellowship for her project helping local women in developing countries “jump-start their own businesses to manufacture and distribute affordable, quality, and eco-friendly sanitary pads.” This is a truly innovative program, combining microloans with the use of local raw materials (instead of imported materials) to ensure affordability and accessibility – quite different than Proctor & Gamble’s “Protecting Futures” campaign of a few years ago.

Scharpf is currently working in Rwanda, helping local women set up business making sanitary pads out of banana tree trunks. Using banana tree trunks – a part of the plant that is normally trashed – means more use is made of an existing cash crop while the expense of importing raw materials is eliminated.

A brief story about Scharpf and her work is featured in the February 2010 issue of Marie Claire magazine. I’m glad to see this project getting more publicity. (Story is not yet online, but you can view a PDF here.) The article is online here.

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The Queen Mother of Awkward Ad Briefs: Marketing Feminine Hygiene Products

January 7th, 2010 by Laura Wershler

I love Terry O’Reilly’s take on advertising and enjoy listening to his program The Age of Persusion on CBC radio whenever I get the opportunity, usually catching it by chance as I did this past Monday morning. This episode, Marketing the Unpleasant, tackles the subject of advertising feminine hygiene and other “delicate” products. 

Here’s how the episode is described on the show’s website:

They are the ads that make everyone squirm- consumers, media, and especially ad copywriters; ads for the funeral industry, laxatives, incontinence pads, and the queen mother of unpleasant ad briefs- feminine hygiene products. Terry O’Reilly kicks off the 4th season of The Age of Persuasion with an insider’s look at marketing the unpleasant, from the strange-but-true history of marketing menstruation products, to Wal-Mart’s recent decision to sell caskets and urns online.

Now I don’t appreciate the marketing the unpleasant description as regards advertising menstruation products, (he actually calls the assignment  ”the Queen Mother of awkward (ad) briefs”) but the show provides some interesting insight into the history of menstrual product advertising.  I learned that it was ad legend Arthur Lasker who came up with the idea to bring menstruation education to high schools, which subsequently “led generations of young ladies” to his client’s product – Kotex.  Men setting the agenda for what young women learned and thought about menstruation? Just to sell a product?  Hey, it’s still happening today. Now we’ve got male doctors setting us up to buy cycle-stopping and other hormonal contraceptives for everything that ails us. If you listen to the show you’ll hear some clips from a 1950’s Disney produced film called Molly Grows Up. The film was written, directed, produced and consulted by men.  It will make you either laugh or gag.

Body Scans, Disability, Menstruation, and Security Theatre

January 5th, 2010 by Elizabeth Kissling

Image of backscatter X-rayThere’s an intense, important discussion going on at FWD/Forward about how the latest ramp-up of security theatre of air travel could affect persons with disabilities. Blogger Lauredhel points out that the following items all show up in a back-scatter x-ray produced by a full-body scanner:

  • Urinary catheters.
  • Incontinence pads.
  • Colostomy and ileostomy bags.
  • PEG feeding tubes.
  • Mastectomy prostheses.
  • Certain medication pumps and implanted ports, such as insulin pumps.
  • TENS machines.
  • Pacemakers.
  • The bodies, including genitalia, of transgender and intersex and genderqueer people.

Lauredhel notes, “All of these are the signs of bodies already marginalised. Some of these signs may be clear on current security screenings – some may not.” She explains how the resulting invasion of privacy is likely to be even more invasive than for able-bodied, cis-gendered, cissexual folks.

The list suggests that menstrual pads and tampons will also be visible. Will menstruating travelers be asked to confirm that they’re indeed menstruating? Will they be compelled to prove that item is really a tampon and not a concealed weapon? And what about menstruators who are transgender, intersex, genderqueer, or otherwise do not conform to conventional expectations about gender expression? Will they be subject to further interrogation or required to “prove” their sex?

If you didn’t already hate flying and the aggravation of TSA security theatre, you will.

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The Cycle Sisters Manifesta

December 16th, 2009 by Elizabeth Kissling

Guest Post by Kaitlyn Elliott, The Cycle Sisters at St. Mary’s College of California

Anime Character with Powerful Period

14 September 2009

A brief twenty-four hours ago we stormed campus, with 350 flyers and two rolls of packing tape in our collective hands.  Detailed within are our intentions, goals, and expectations.  This is our Manifesta.

As individuals, we each grew frustrated with the lack of support women receive on the St. Mary’s campus. Try as we might, our demands for equality and respect befall deaf ears. For one, the Women’s Resource Center is continually pushed around campus, its current location on the perimeter, out of sight, and our efforts to “Take Back the Night” fail to resonate fully. We are the majority, though we are often forced into the submissive position of the minority. Perhaps one could theorize that the empty tampon and sanitary napkin dispensers are the straws that broke these camels’ backs, but let us assure our critics and our allies: Our bones are unbroken, and until equality is tangible, we will not rest.

Women are ostracized for “bleeding for five days and not dying.” Women are paraded as disgusting examples of human beings when, God forbid, we have monthly emergencies and are unable to secure the cotton products which temporarily stop our bleeding. We are made to feel gross about our bodies, to shudder in horror at our bodily functions, to be embarrassed. We cannot separate our minds from our bodies, so we demand the acceptance and respect of both. We will not be shamed, and we will not live in fear of humiliation.

Popular rumor has it that administrators and primarily male professors found our guerilla campaign completely offensive, inappropriate, and “un-ladylike.” If making bold statements and standing up for ourselves makes us “un-ladylike,” then we should wish to never be classified as “ladies” again. The freedom of speech has long been reserved for men, and our opponents, rather than consider the issue we have presented (and the issues we will present), prefer to demean our liberal methods. “Menstruation” is not a dirty word; neither are “tampons,” “maxi pads,” or “vagina.” Try as they might, the opposition will continue to deny our reproductive cycles, our minds, and our sexuality. Thus, we will work doubly as hard to control our own portrayals and our own bodies. If bleeding is any indication of one’s dedication to a cause, consider us loyal until the end.

Our demands are simple: We expect and require the humanity and freedoms that are continuously and permanently reserved for men. To alter a quote of yore: Hell hath no fury like a woman denied her voice.

We are a sorority of “hysterical” women (we do not fraternize), and we refuse to be quiet until these cycles of oppression are broken.

We are Cycle Sisters.

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It’s Always Funny to Joke About Tampons

December 3rd, 2009 by Chris Bobel
Button by InsanitywearMagnet sold at http://www.zazzle.co.uk/

My friend, the poet and writer Andrea Scarpino, posted this brief essay on a blog she regularly contributes to–Steven Kuuisto’s “Planet of the Blind.

It is not a coincidence that a blog centering on disability (specifically the consequences of living with blindness) hosts a narrative like this, one that makes strikingly clear the importance of challenging the denigration of SOME bodies.

We at re:Cycling are heartened whenever we hear that we are not alone speaking up in the aisles of grocery stores (and everywhere else women’s (and their bodies) serve as the punchline).

December 01, 2009

Trader Joe’s and the Menstrual Taboo

By Andrea Scarpino

Los Angeles

I love shopping at Trader Joe’s late in the evening right before it closes. The crowds thin out, restocking of shelves begins, and the employees start pumping some raucous dance music. They also start gossiping, about their shifts and managers, about which area is the most boring assignment, about budding employee romances and new products.

Marketing Slogans and Audience Analysis

December 3rd, 2009 by Elizabeth Kissling

300It’s common knowledge that international corporations use different slogans and sometimes different product names to sell the same items in different countries. Procter & Gamble’s femcare products provide many good illustrations of this; as we noted some time ago, the Always pad is known as Whisper in Asian markets. The same pad goes by the Always name in African nations, but P&G announced a new slogan for marketing the product in Nigeria: “Up to 8 hours, no check no stain“.

Explaining the slogan at the launch, at St. Mary’s Senior High School, Accra, Madam Patricia Obozuwa, Head of Corporate Communication and Brands Public Relations, said the “Always Care programme” offer superior feminine protection for eight hours, which eliminates the need for women to constantly check and change their pads during menstruation.

In the U.S., the giant Always maxi pads are advertised with the slogan, “Works Like Magic“.

I’m still mulling over what that indicates about how these corporate marketers view these two markets.

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Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.