Blog of the Society for Menstrual Cycle Research

Dating the men of Stayfree

August 31st, 2010 by Elizabeth Kissling

Via Tracy Clark-Flory at Broadsheet, I learned of this new internet campaign from Stayfree.


At last, my girlish fantasies realized! I have always dreamed of a man who would have dinner almost ready when I got home, and then mansplain the intricacies of feminine hygiene products while the risotto simmered.

Except I grew up in the 1970s, so my fantasy man shaved his face, not his chest, before our date.

[See also A date with Ryan and A date with Trevor.]

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Open to Interpretation

June 11th, 2010 by Elizabeth Kissling

Photo of the Day (actual bathroom sign)


[via my friend Khalil]

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Truth in Advertising . . .

May 14th, 2010 by Elizabeth Kissling

…might look something like this parody by Jena Friedman:

[via Salon.com's Broadsheet]

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Extreme Fem-Care

April 26th, 2010 by Chris Hitchcock
Found on the web

Found on the web

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Menstrual Moments on Television: Parks and Recreation

March 27th, 2010 by Elizabeth Kissling

I’m surely not the only fan of Amy Poehler and Parks and Recreation around here, am I? (Oh, Amy Poehler, have you been reading my mail? Leslie Knope is more like me than I care to admit.)

As I’ve written elsewhere, menstruation is seldom mentioned or represented on television outside of femcare advertising. The one notable exception has been when a girl’s menarche is played for laughs in the family sitcom. Now there’s another exception, in last week’s episode of Parks and Recreation.

In this episode, Leslie brought together all the surviving Directors of the Pawnee Indiana Department of Parks and Recreation, hoping for some inspiration for the catalog copy she needed to write. Instead she found a lot of bullying, misogyny, and other bad behavior.

In clip at right, the oldest of the former directors advises Leslie to stay away from leadership roles because the intellectual demands will interfere with her reproductive abilities. Leslie politely dismisses this by explaining that times have changed, and she aspires to greatness. But more importantly, she turns off the tape recorder, letting viewers know that this retrograde attitude is so unacceptable that she won’t be recording it for posterity. Having such views expressed by the oldest character also makes them easy to dismiss.

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Kotex Anti-Ads, Round Two

March 21st, 2010 by Elizabeth Kissling

Over the last week, I thought I had participated in enough discussions of Kotex’s new “Break the Cycle” campaign; we had a lengthy discussion here at re:Cycling, and I’ve joined in the comments at several other ladyblogs, as have my co-bloggers. But then I discovered there are more videos!

Don’t expect to see any of these on U.S. television, but they’re definitely worth checking out: in one, a man seeks the advice of other shoppers in selecting the right tampons for his girlfriend (hint: her height and weight really aren’t relevant); in another, people appear reluctant to identify ink blots that resemble a human vulva, more so than identifying those that resemble a human penis. And you won’t believe the names for both. But I think this one is my favorite:


I want to be able to just press the play button on this one the next time I hear someone say, “What?!? There’s a Society for Menstrual Cycle Research?!?”


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“Prince Charles made me do it.”

March 15th, 2010 by Elizabeth Kissling

Frequent re:Cycling contributor David Linton was profiled last week in The Online Rocket, the student newspaper of Slippery Rock University. Professor Linton gave a talk on campus about the role of men in advertising for menstrual products.

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The Period Fairy

February 28th, 2010 by Elizabeth Kissling

Readers who have been with us for a while may recall meeting the Period Fairy last fall. She was greeted with mixed reactions at re:Cycling, but she’s back, now with swag! Fans of the Period Fairy can now order t-shirts and coffee mugs with her likeness and slogan, “Irritating Women Since Time Began”. She’s also started her own blog.


Full disclosure: The Period Fairy’s creator just sent me a t-shirt, gratis, and they are quite nice. I was NOT asked to promote the site or the merchandise.


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Red is the New Black

February 27th, 2010 by Elizabeth Kissling

Stains (TM)

Introducing Leak Chic.

Chella Quint celebrates Fashion Week, recently ended in London and New York, with clot couture.

StainsTM. A removable stain to wear on your own clothing as you see fit. A fashion statement that really says something, and that something is, ‘Screw you, Madison Avenue. I’m taking this one back. I’m wearing my heart on my sleeve and my blood on my pants. I’m gonna reclaim the stain, reclaim my blood, and reclaim my period.’ Because people, I’m telling you red is the new black.

Read more at Adventures in Menstruating.


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Feminine Protection for Your iPad

February 26th, 2010 by Elizabeth Kissling

iMaxi quilted carrying case for the iPadThe iPad is not even available yet, but there are already iPad accessories on the market.  Be the first on your block to get the iMaxi – the Apple iPad Case with Protective Wings.

With its durable vinyl outer layer and plush, quilted-cotton sleeve, the iMaxi helps keep your iPad clean and dry. Plus, the iMaxi’s Velcro-latched, advanced wing design wraps snugly around your device, so your iPad always stays where it should. Best of all, it shields it from all those unsightly and embarrassing data leaks that would make any motherboard worry!

But hurry and order – the red iMaxi is already sold out!

[via Jezebel]

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Talking Back to Tampon Marketing

February 23rd, 2010 by Elizabeth Kissling

So last week (and yesterday on Twitter) I was griping about missing out on the panel discussion “That Not So Fresh Feeling: Marketing Embarrassing Products To Women” at HousingWorks in New York. Muchas gracias to Jessica Grose of Double X for taking video and posting them online. This one features all four panelists – Allison Silverman, Susan Kim, Sarah Haskins, and moderator Hanna Rosin. Allison Silverman comments about aspirational tampon ads: “I was struck by all the horseback riding. Things I would never, ever want to do when I was menstruating. I was surprised there was no person comfortably reading a book.”


More video available at Double X.

ETA 02/24/10: There’s additional commentary from some who attended the event at Jezebel and at The Pursuit of Harpyness.

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Because nothing is funnier than PMS

February 19th, 2010 by Elizabeth Kissling

Print ad for Kitadol Período Menstrual (PMS medication)Ha ha! It’s funny because PMS turns women into hideous monsters! Just like Mexican wrestlers! Get it?

Yeah, I’m not laughing either at this ad for Kitadol. Neither is Copyranter.


[via Glad Rags]


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Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.