For those who have yet to see, the College Republican National Committee has a new advertisement out that is intended to reach women, particularly younger women, to lure their vote for several GOP governors. The advertisement is the same for several governor races, save for the name changes, and the one that is getting the most attention concerns the Florida race between Rick Scott (R) and Charlie Crist (D). The ad is a parody on the popular reality television show Say Yes to the Dress where women try on different wedding dresses and debate the merits of each until they find “the one.” In this case of “Say Yes to Rick Scott,” Brittany, an undecided voter, tries on the “Rick Scott dress” and immediately falls in love with his “new ideas that don’t break your budget.” But Brittany’s mother is not having any of that as she wants Brittany in the “Charlie Crist dress” that is “expensive and a little outdated.”
There are already several write-ups on the stereotypical nature of this advertisement—that it serves the same jaded discourse that all women care about weddings and dresses—and that there could have been a more intelligent way to reach Republican women. What is most interesting is Stephen Colbert’s response to this ad. In typical Colbert fashion, he hilariously rips apart the wedding dress metaphor and decides to contribute an ad of his own: Rick Scott versus Charlie Crist sanitary napkins.
Equating “that time of the month” with mid-term elections, one female in Colbert’s parody is supported by Rick Scott napkins in her “private sector” and is a happy and peppy woman while the other is still using Charlie Crist napkins. Take a look at the side-by-side comparison for the blue liquid that has come to serve as symbolic blood in many advertisements and the mockingly way it is poured on each candidate’s napkin.
What is so great about Colbert’s satire is that he is not only addressing the humor of the “Say Yes to Rick Scott” piece but he is also ridiculing the traditional napkin and tampon advertisements so prevalent on television. Are these the only ways to speak to women? Colbert thinks not and this segment is a testament to that.
Remember, vote for “The Best Candidate—Period!”