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	<title>Society for Menstrual Cycle Research &#187; FemCare advertising</title>
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	<link>http://menstruationresearch.org</link>
	<description>Blog of the Society for Menstrual Cycle Research</description>
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		<title>Hate ‘moisture’? You’ll love these.</title>
		<link>http://menstruationresearch.org/2010/09/05/hate-%e2%80%98moisture%e2%80%99-you%e2%80%99ll-love-these/</link>
		<comments>http://menstruationresearch.org/2010/09/05/hate-%e2%80%98moisture%e2%80%99-you%e2%80%99ll-love-these/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 13:09:01 +0000</pubDate>
		<dc:creator>Elizabeth Kissling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Disposable menstrual products]]></category>
		<category><![CDATA[FemCare]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Menstruation]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[boys/men]]></category>
		<category><![CDATA[FemCare advertising]]></category>
		<category><![CDATA[guest post]]></category>
		<category><![CDATA[pads]]></category>
		<category><![CDATA[stain]]></category>
		<category><![CDATA[Stayfree]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://menstruationresearch.org/?p=3824</guid>
		<description><![CDATA[Guest Post by Chella Quint, Adventures in Menstruating
So Johnson &#38; Johnson’s Canadian division’s just launched a new  Stayfree campaign that I found out about when a Toronto reporter  contacted me for an article she was writing. The campain is a series of viral youtube videos  that simulate a date with one of three [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dating the men of Stayfree</title>
		<link>http://menstruationresearch.org/2010/08/31/dating-the-men-of-stayfree/</link>
		<comments>http://menstruationresearch.org/2010/08/31/dating-the-men-of-stayfree/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 17:10:24 +0000</pubDate>
		<dc:creator>Elizabeth Kissling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Disposable menstrual products]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[FemCare advertising]]></category>
		<category><![CDATA[Men]]></category>
		<category><![CDATA[pads]]></category>
		<category><![CDATA[Stayfree]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://menstruationresearch.org/?p=3802</guid>
		<description><![CDATA[Via Tracy Clark-Flory at Broadsheet, I learned of this new internet campaign from Stayfree.




At last, my girlish fantasies realized! I have always dreamed of a man who would have dinner almost ready when I got home, and then mansplain the intricacies of feminine hygiene products while the risotto simmered.
Except I grew up in the 1970s, [...]]]></description>
		<wfw:commentRss>http://menstruationresearch.org/2010/08/31/dating-the-men-of-stayfree/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>How to Ask for a Raise</title>
		<link>http://menstruationresearch.org/2010/08/26/how-to-ask-for-a-raise/</link>
		<comments>http://menstruationresearch.org/2010/08/26/how-to-ask-for-a-raise/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 00:28:00 +0000</pubDate>
		<dc:creator>Elizabeth Kissling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[FemCare]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[douche]]></category>
		<category><![CDATA[FemCare advertising]]></category>
		<category><![CDATA[vulva]]></category>

		<guid isPermaLink="false">http://menstruationresearch.org/?p=3780</guid>
		<description><![CDATA[
Step 1: Wash your vulva.



Yep, you&#8217;re a lady, so step 1 in asking your boss for a raise is washing your ladyparts with special ladysoap. It&#8217;s not until step 8 that we get around to &#8220;focus on things you&#8217;ve done for the company&#8217;s bottom line&#8221;.

(Actual advertisement from actual ladymag.)

ETA 08/27/2010: Via the always-awesome Bitch magazine, [...]]]></description>
		<wfw:commentRss>http://menstruationresearch.org/2010/08/26/how-to-ask-for-a-raise/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New &#8220;Brilliant&#8221; tampons</title>
		<link>http://menstruationresearch.org/2010/08/20/new-brilliant-tampons/</link>
		<comments>http://menstruationresearch.org/2010/08/20/new-brilliant-tampons/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 15:29:54 +0000</pubDate>
		<dc:creator>Elizabeth Kissling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Disposable menstrual products]]></category>
		<category><![CDATA[FemCare]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[blood]]></category>
		<category><![CDATA[FemCare advertising]]></category>
		<category><![CDATA[tampons]]></category>

		<guid isPermaLink="false">http://menstruationresearch.org/?p=3751</guid>
		<description><![CDATA[Ladies, are your tampons doing enough? Apparently absorbing menstrual fluid without leaking is no longer sufficient: new, Brilliant pH tampons &#8220;are clinically shown to reduce the usual feminine pH increase that  occurs during your period.&#8221;
But let Dr. Streicher explain in this commercial for Brilliant pH tampons.  
 
Video should open in new window.
Of [...]]]></description>
		<wfw:commentRss>http://menstruationresearch.org/2010/08/20/new-brilliant-tampons/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>But I Thought Lightning Never Strikes Twice</title>
		<link>http://menstruationresearch.org/2010/08/16/but-i-thought-lightning-never-strikes-twice/</link>
		<comments>http://menstruationresearch.org/2010/08/16/but-i-thought-lightning-never-strikes-twice/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 12:45:41 +0000</pubDate>
		<dc:creator>Elizabeth Kissling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Disposable menstrual products]]></category>
		<category><![CDATA[FemCare]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Menstruation]]></category>
		<category><![CDATA[FemCare advertising]]></category>
		<category><![CDATA[Language]]></category>
		<category><![CDATA[pads]]></category>
		<category><![CDATA[Procter & Gamble]]></category>

		<guid isPermaLink="false">http://menstruationresearch.org/?p=3736</guid>
		<description><![CDATA[ Procter &#38; Gamble femcare ads are such an easy target. It&#8217;s shooting fish in a barrel.
Periods = lightning? Really? And the classic deictic euphemism, &#8220;it&#8221;, well, that just makes me tired.
At least there&#8217;s no blue liquid.

        ]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is Mother Nature Winning?</title>
		<link>http://menstruationresearch.org/2010/06/08/is-mother-nature-winning/</link>
		<comments>http://menstruationresearch.org/2010/06/08/is-mother-nature-winning/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 22:02:25 +0000</pubDate>
		<dc:creator>Elizabeth Kissling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Disposable menstrual products]]></category>
		<category><![CDATA[Menstruation]]></category>
		<category><![CDATA[FemCare advertising]]></category>
		<category><![CDATA[mother nature]]></category>
		<category><![CDATA[Procter & Gamble]]></category>

		<guid isPermaLink="false">http://menstruationresearch.org/?p=3414</guid>
		<description><![CDATA[Is it just me, or is Tampax&#8217;s &#8220;Outsmart Mother Nature&#8221; campaign wearing a little thin?

These two ads, from the June, 2010, edition of a ladymag, seem lackluster. Visually, they&#8217;re just not easy to read.

Serena burns a hole into Mother Nature&#8217;s monthly gift? She damages menstruation? How are we to interpret this image?


This one is also [...]]]></description>
		<wfw:commentRss>http://menstruationresearch.org/2010/06/08/is-mother-nature-winning/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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