Blog of the Society for Menstrual Cycle Research

“Hail to the D” Wins the Day

July 29th, 2011 by Elizabeth Kissling

There is much cheering in the feminist blogosphere this weekend, for good reason, as Summer’s Eve has removed three offensive vagina puppet videos from their “Hail to the V” website and their YouTube page. My co-blogger, Laura Wershler, will have a lot more to say about the Hail to the V campaign next week and I don’t want to steal her thunder, but I can’t help feeling a little cranky about the response of the Richards Group (the ad agency responsible for these ads). For more than a week, many feminist critics have written eloquently and angrily about how these videos are offensive on several levels, and the company continued to defend them. But a finally, a dude mocked them, and Stan Richards decided the ladies have a point.

Yes, Stephen Colbert’s satire was great, and I’m a fan — but if I had a nickel for every time a feminist critic said something about it would be obvious how ridiculous these ads (and these products) are if we saw comparable products marketed to men, well, I’d have a lot of nickels. I’m just sayin’.

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Vintage FemCare Advertising: “What is fresh?”

February 3rd, 2011 by Elizabeth Kissling

This 1981 ad for Summer’s Eve explains fresh.

This message is provided as historical information only; we here at re:Cycling do not endorse the practice of douching.

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How to Ask for a Raise

August 26th, 2010 by Elizabeth Kissling


Step 1: Wash your vulva.


Ad for Summer's Eve from Woman's Day magazine


Yep, you’re a lady, so step 1 in asking your boss for a raise is washing your ladyparts with special ladysoap. It’s not until step 8 that we get around to “focus on things you’ve done for the company’s bottom line”.

Excerpt from Summer's Eve ad

(Actual advertisement from actual ladymag.)

[via Trixie Films]


ETA 08/27/2010: Via the always-awesome Bitch magazine, we’ve learned that Summer’s Eve brand manager has apologized for this ad, and is working to remove it from circulation:

Hi I am Angela Bryant, Summer’s Eve Brand Manager. I would like to first of all apologize if this ad in anyway has offended anyone. We are taking immediate next steps to remove the ad from circulation. We want you to know that Fleet Laboratories and the Summer’s Eve brand have the utmost respect for women. While we understand how some may come to an alternative conclusion regarding our recent ad, that was never our intention. Thank you.

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Having a Vagina Makes You Brave

June 3rd, 2010 by Elizabeth Kissling

Ad for Summer's Eve moist towelettes, from People magazineBut only when you’re clean and fresh “down there”. Apparently women’s natural, in-born courage is best nurtured with scented moist towelettes.

I can’t decide what’s more offensive – the content of this ad, or the fact that someone got paid to write it.


[via Copyranter]

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Don’t Douche!

January 25th, 2010 by Elizabeth Kissling

Unassembled douchebag and accessories.Remember my rant about “vagina wash” back in November? No? I’ll wait while you read it.

Anyway, it’s not just a political rant: there are new data that indicate that douching probably causes bacterial vaginosis. A research team studying the association between douching and bacterial vaginosis published their findings in the February 2010 issue of Sexually Transmitted Diseases. The researchers were interested in determining whether the association between douching and BV is causal, or if the association exists because women douche when they experience symptoms of BV. They compared numerous personal hygiene practices with douching.

A longitudinal study of the vaginal flora of 3620 women – involving a whopping total of 13,517 gynecological visits – found that that only one personal hygiene behavior correlates strongly with bacterial vaginosis: douching. The researchers found no statistically significant correlation between BV and type of underwear (nylon vs. cotton); menstrual product (tampons vs. pads; pads and tampons vs. pads); use of pads or panty liners when not menstruating; weekly or greater use of hygiene spray, powder, or towlettes; or daily versus less than daily bathing and showering.

The researchers concluded that “[d]ouching, but not other feminine hygiene behaviors, is significantly associated with BV, providing additional evidence that douching may be causally associated with BV and is not simply a response to BV symptoms.”

So let’s reserve douche and douchebag to describe anti-feminist people and actions: douches are unnecessary, harmful to women, and sold to women in insulting ways.

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What Women Really Want

November 10th, 2009 by Elizabeth Kissling

Image via QuiteCntary.etsy.com

Obviously I’m spending waaay too much time on the interwebz these days.

My elaborate system of RSS feeds, Twitter messages, email alerts, and random blog surfing just pointed me to a website called “Twirlit“, with the subtitle What Women Really Want. What women really want, apparently, is a special scented soap cleanser for their ladyparts: thanks to a Twirlit review, I learned of Propoline® For Women Multi-Gyn Cleanser. From Twirlit’s product review:

I’ve been using this product for years. My husband always makes fun of me for it, he calls it my “vagina wash” but Propoline Mylti-Gyn cleanser is an all over, hypoallergenic body wash that also happens to be beneficial for your vaginal area.

“Vagina Wash”? Vaginal area? Sorry, Eve Ensler, but this is one of my biggest linguistic pet peeves. The body part we’re talking about here is the vulva. The vagina is an internal organ, and does not require special soap. Vaginas do not require any soap, as they’re self-cleaning, just like eyes (and in some households, ovens). Washing your vagina is called douching, and is more likely to disrupt the normal ph balance of the vagina than do anything beneficial. Douching can even lead to health problems, such as vaginal irritation, bacterial infections, and pelvic inflammatory disease.

This, by the way, is why the terms douche and douchebag are frequently used to describe anti-feminist people and actions: douches are unnecessary, harmful to women, and sold to women with assaults on their self-esteem.

Mutli-Gyn Cleanser is safe to use during menstruation, after sexual intercourse, after swimming or hot tubs and is especially calming to the skin if you have a dreaded yeast infection.

“Safe to use during menstruation.” You know, pretty much any soap is safe to use during menstruation. Or after swimming, sex, or hot tubs, or any other time you want to wash your vulva. Just don’t use it internally. It even says on the Multi-Gyn package, For External Use Only. In other words, it’s a not douche. Do not use in YOUR VAGINA.

I’m so glad that skin care companies are finally realizing that a woman’s sensitive area is different than the rest of the skin on our bodies. I stock up on this stuff as my local apothecary is always running out and don’t feel guilty because it’s surprisingly affordable (around $14.00 a bottle).

$14.00 for SOAP is “surprisingly affordable”?!? No recession in your neighborhood, huh? Where I come from, $14 for an 8 1/2 ounce bottle of body wash is hella-expensive. A bar of Ivory soap costs 69¢ and does the job just as well.

To be fair here, a woman’s “sensitive area” is different than the rest of her skin (for one thing, it’s sensitive!). But that doesn’t mean it requires a $14 bottle of special soap.

The idea that vaginas and vulvas are smelly or somehow ‘extra dirty’ and require special cleansers or deodorants is product of advertising. And of misogyny. The fact that someone is selling – and women are buying – a special “Multi Gyn” cleanser at 14 bucks a pop is sign of the effectiveness of both.

Vulva pendant image used with kind permission of QuiteCntrary.etsy.com.

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Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.