Blog of the Society for Menstrual Cycle Research

Christina Aguilera, Etta James, and a Lesson in Uncontrollable Bodies

February 2nd, 2012 by Heather Dillaway

It was Etta, Christina, Los Angeles. Was that menstrual blood or a melting spray-on tan running down Christina Aguilera’s legs during her performance at Etta James’ memorial service last Saturday? The verdict is still out. Regardless, word on the internet is that Aguilera’s bodily event, and not her heartfelt performance of James’ hit song At Last, stole the show.

 

When will we realize that bodies are sometimes uncontrollable? Think about all the ways our bodies demonstrate this, and often in public. Our noses run, our throats need clearing, we sweat when we’re nervous, burp after we eat, pass gas without meaning to, leak milk when we breastfeed, throw up when we have the flu, lose our balance, bump into walls, break out in acne, and yes, evil of all evils, maybe even menstruate.

Yet cultural norms suggest that we can, or should, control our bodies in all moments and that we can have the bodies we desire if we work hard enough. But when we really think about it, who can believe this is true?

Seriously, bodies are uncontrollable. They are leaky. They react to the things we do to them and inevitably carry on natural, physiological processes – like digestion and menstruation — even when we want to pretend that they don’t.

And we can be vicious in our response when real life drives this lesson home. Visit YouTube, celebrity news columns and even mainstream news sites and you can read about Aguilera’s outstanding performance at James’ memorial service, only to find out about the “disgrace” she caused while singing. The incident is being called Aguilera’s most recent “mishap”, a “wardrobe malfunction,” or a “disgusting accident,” depending on which article you’re reading.

I find it interesting that almost all commenters on this story imply that Aguilera should have been able to control her body. Says who?  What makes Aguilera so different than any of the rest of us who have been unable to control our bodies in public at times? Despite what cultural norms tell us, bodies are sometimes uncontrollable. The very event – Etta James’ memorial service – reminds us that bodies are at times in control of themselves, even telling us when life is done. The idea that we can completely control natural processes is ridiculous.  We can try to control our bodies as much as we want, but sometimes they just do what they want, when they want.

I also find it fascinating that Aguilera’s publicists (and plenty of commenters on this story) are so intent on discounting the idea that Aguilera might have started her period. To them, a dripping spray tan is the “better” story. Really? So, a natural process that almost all women experience for a good portion of their lives is more “embarrassing” and “gross” than spraying oneself with a fake tan?

Commenters on this story seem appeased by the possibility that Aguilera was simply trying to beautify (tan) herself, indicating to me that the natural (menstruation) has now become unnatural and the unnatural (fake tans) is the new natural. It is now more acceptable (“natural”) to fake a culturally condoned physical appearance than to menstruate? This seems a bit backwards. Why is evidence of a fake tan better than evidence of menstruation? Why has the unnatural become natural and more acceptable here?

Finally, the shaming of the individual (here, Aguilera) is so blatantly obvious that I am reminded of how distanced most of us are from our own bodies but how, simultaneously, we are so ready to gaze on others’ bodies to critique them for being just that, bodies!

Tina Fey’s Menstrual Musings

January 31st, 2012 by David Linton

Tina Fey, true to her reputation for being feisty and transgressive, tells two amusing menstrual tales in her recent bestselling book, Bossypants.

 

The first is, appropriately for a “tell all” memoire, about her menarche.  The story, familiar to thousands of other women, relates how her mother gave her a “first period” kit from the Modess company that contained two pamphlets, “Growing Up and Liking it” and “How Shall I Tell My Daughter,” and pretty much left her on her own.  Fey’s humor derives largely from exaggeration and in this case she compares the Modess box stashed in her closet to a Freddy Krueger nightmare figure lurking in the dark: “Modessssss is coming for you.”

 

She goes on to describe the moment of the period’s arrival when she was ten years old and performing in a choral concert.  She claims that her surprise was not so much that she got her period but that the fluid wasn’t blue as she’d been lead to expect from TV ads.

 

The second, and more interesting, story is about how as a writer for the long-running TV series, Saturday Night Live, she managed to get the Kotex Classic sketch on the air.  Fey refers to it as “my proudest moment as one of the head writers of SNL.”  (The anecdote was also published in the March 14, 2011 New Yorker.)  The ad parody has become an SNL classic in itself and an indispensible inclusion in any discussion of the history of menstrual references on television.

 

The Kotex sketch is a send-up of the trend at the time for nostalgia sales pitches such as the Coke Classis campaign.  Written by Paula Pell, it features women proudly flaunting their Kotex belts and bulging sanitary napkins, even in a swimming pool and while wearing low cut, tight evening wear.  A man in the ad comments approvingly, “Them  girls are Old School!”

 

Fey describes how the men at the studio who had to approve the scripts balked at selecting it.  Their resistance was eventually overcome once the women explained the exact nature of the unfamiliar menstrual technology and how it was worn.  As Fey puts it, “They didn’t know what a maxi pad belt was.  It was the moment I realized that there was no ‘institutional sexism’ at that place.  Sometimes they just literally didn’t know what we were talking about.”

 

Beyond the fascinating behind-the –scenes access that Tina Fey’s book provides to the working of an influential TV show – and lots of other settings as well – she has also offered a glimpse of the menstrual social gap, the chasm of ignorance that separates women and men when it comes to understanding even the most rudimentary details of menstrual management.  In this case she was able to educate the men and succeed in producing a memorable – and perhaps even liberating! – piece of TV comedy.

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Menstrual Moments in Modelland

January 25th, 2012 by Elizabeth Kissling

Guest Post by Jaime Hough

 

Tyra Banks wrote a young adult fantsy novel. And it’s a NYT bestseller. The book, titled Modelland, is about the journey of one awkward-looking girl who is whisked away to a magical boarding school which trains girls to become supermodels with superpowers, known as Intoxibellas. It’s kind of like Harry Potter, if Harry Potter revolved around modeling and was a battle between conventional and unconventional beauty rather than good and evil.

But I’m probably making it sound bad and it’s not, really. Modelland is the story of Tookie de la Crème,1 a girl unnoticed by her classmates and mostly ignored by her family, whose life is turned upside down when she is recruited for Modelland. The reader follows Tookie to and through her first year at Modelland as she, along dozens of other girls, trains for the chance to become one of seven Intoxibellas, supermodels with superpowers, in her graduating class. At Modelland Tookie makes her first real friends while becoming embroiled in a mystery involving the school’s headmistress, known as the BellaDonna, and the world’s mysteriously missing foremost supermodel, Ci~L.2

I read Modelland because I was curious and because I have long been fascinated by the public persona of Tyra Banks. What can I say? We all have our guilty pleasures. Most of Modelland is, for the most part, what you would expect, especially if you’re familiar with Tyra’s moneymaker, America’s Next Top Model. However, I was completely surprised by the fact that Banks chose to use menstruation as a key plot device to develop Tookie’s character. Below are excerpts from the book dealing with menstruation and my brief analysis of how these menstrual moments [MMs] function in the novel and could potentially function for the intended reader.

 

MM1: Not Yet A Woman

Menstrual Moment One comes near the beginning of the book when Tookie has just come home from her day at school and the readers are being introduced to her dysfunctional family. In particular, we’ve just met Tookie’s younger, dumb blonde little sister, Myrracle.

“Don’t laugh at me!” Myrracle said, frustrated. “I’m on my periodical right now! It makes me forgetful!”

“It’s period, not periodical!” Tookie growled.

Myrracle smirked. “How do you know? You haven’t even gotten yours yet!”

Tookie turned away, her face flooded with heat. Myrracle never resisted the urge to reminder her that she had gotten her period already, even though she was two years younger.3

 

MM2: Menarche

In Menstrual Moment Two Tookie has just spent her first night at Modelland and is about to start her first day of classes. We follow her as she prepares for class.

 

Disoriented, Tookie stumbled into the large, sterile-looking community bathroom. As she did, a dull pain shot through her legs, hips, and stomach. She doubled over, feeling as though she was about to vomit. Perfect, she though. I’m sick on the first day of school. . .All at once , every single girl in the bathroom doubled over in pain, gripping her stomach and back just as Tookie had. . .Tookie shut her eyes, wincing again with another pain. “Piper, my back and tummy are killing me!” she whispered.

Piper shrugged. “Join the club, Tookie. Every new Bella started menstruating at the exact same time this morning.”

“Wait. What?

“You’ve never heard of menstrual synchrony, or the dormitory effect?” Piper asked. “Menstrual synchrony is a theory that suggest that the menstruation cycles of women who cohabitate-think army barracks, female penitentiaries, convents, and university dormitories—synchronize over time. It usually takes months for the alignment to occur but her at Modelland, it seems to have happened in twenty-four hours.”

Making Money from Menopause

January 3rd, 2012 by David Linton

 

No, I don’t mean all those drugs aimed at relieving the “symptoms” associated with the hormonal shifts that sometimes trigger a variety of physical or mood changes nor even the expenses that accompany joining a Red Hat Society (somebody’s making a little change on that flashy head wear!).

Rather, it’s the way Gennifer Flowers has packaged herself following her brief brush with fame as a participant in one of President Bill Clinton’s sex scandals.  A recent NY Times op-ed piece by Gail Collins (December 7, 2011) informs us that Flowers is now working as an entertainer and motivational speaker and that one of her favorite topics is “The ‘M’ Years . . . Surviving Menopause Mania!”  And, indeed, a visit to the Gennifer Flowers web site reveals that her talk “is a humorously-presented speech about the experiences of menopause while giving very current and important medically documented information to women on how to get through these ‘M’ years with the greatest of ease and dignity.”

Unfortunately, the site does not explain just what makes menopause (we presume she means perimenopause) worthy of being called “Mania!” – with an exclamation, no less – nor what makes it so daunting that one needs advice on how to “survive” nor why she feels it’s necessary to be coy with that use of “M” as some sort of code.  But perhaps it’s those unknowns that make one want to pay the fee and invite her to one’s event.

The site also includes a lot of glamorous photos and some teasing references to her other favorite topic, “Surviving Sex, Power and Propaganda.”  There’s that notion of surviving again.  But surviving sex?  There’s something touchingly sad about that.

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Landing the Menstrual Part

August 15th, 2011 by David Linton

The ways in which a “menstrual stain” can signify embarrassment, shame, or even some sort of moral or career failure are surely infinite.  If not a literal stain even being associated with menstruation in the most benign way can be seen as perilous.  Sharra L. Vostral, a Keynote Speaker at the June 2011 SMCR conference, reviews this dynamic in her book, Under Wraps: A History of Menstrual Hygiene Technology.

And until the tennis star Serena Williams broke the taboo in 2009, no established celebrity, actress or athlete was willing to appear in a menstrual product advertisement. [Editor's Note: Brenda Vaccaro, with her "Make Mine a Double!" ads for Playtex tampons in the 1980s, was an earlier exception.] The notion that being publicly associated with menstruation (in fact, being a menstruator!) is a sign of failure or at least marginalization crops up in peculiar places.

For example, the novelist and journalist Carl Hiaasen is known for his snarky style as he lambastes Florida’s often bizarre and convoluted social political and ecological goings on.  His most recent novel, Star Island, features a young actress named Ann DeLusia who has been hired to double for a teen pop star who is frequently so drunk or drugged that her career would be ruined if her dysfunctional behavior were captured by the ever-present paparazzi.

One of the ways Hiaasen lets the reader know that the actress is in the lower tier of Hollywood hopefuls and desperate for a role is by revealing that previously she has been limited to appearances in obscure films, failed series and menstrual product commercials.  On three occasions he makes the same point:

  • If the stand-in job didn’t work out, “Unfortunately, . . . Ann would again be waiting on line with her friends, auditioning for soap operas and sanitary-pad commercials.” (p. 25)
  • At the start of her career “. . . she landed nonspeaking parts in TV commercials for an assortment of feminine hygiene products, including a recyclable contraceptive ring.” (p. 111)
  • Her mother quit speaking to her after “. . . one of my mother’s so-called friends called her up after she saw me on a Maxipad commercial. . .” (p. 160)

It’s too bad that Hiaasen couldn’t come up with a more creative and original way of illustrating the character’s career limitations than by signing on to the trite, and fading, prejudices about appearing in menstrual product ads.  He’s not as progressive as he might like to seem.

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“Hail to the D” Wins the Day

July 29th, 2011 by Elizabeth Kissling

There is much cheering in the feminist blogosphere this weekend, for good reason, as Summer’s Eve has removed three offensive vagina puppet videos from their “Hail to the V” website and their YouTube page. My co-blogger, Laura Wershler, will have a lot more to say about the Hail to the V campaign next week and I don’t want to steal her thunder, but I can’t help feeling a little cranky about the response of the Richards Group (the ad agency responsible for these ads). For more than a week, many feminist critics have written eloquently and angrily about how these videos are offensive on several levels, and the company continued to defend them. But a finally, a dude mocked them, and Stan Richards decided the ladies have a point.

Yes, Stephen Colbert’s satire was great, and I’m a fan — but if I had a nickel for every time a feminist critic said something about it would be obvious how ridiculous these ads (and these products) are if we saw comparable products marketed to men, well, I’d have a lot of nickels. I’m just sayin’.

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Did you . . . did you make me a period mix?

March 21st, 2011 by Elizabeth Kissling

I’m not really a fan of Ashton Kutcher (and I haven’t seen this movie) but a boy who made a period mixtape for me would definitely have a chance.


From the film No Strings Attached

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Vintage FemCare Advertising

January 20th, 2011 by Elizabeth Kissling

In my visual communication class this week, I used several femcare ads (along with a couple of cell phone commercials and other images) to illustrate Althusser’s concept of interpellation. My students got more of a lesson than they bargained for, as I ended up also talking a little about the history of advertising for femcare products. I mentioned but did not show this historically significant ad, notable to my students for the appearance of pre-Friends Courtney Cox, but more important because it was the first time the word “period” was uttered on television in a menstrual product ad.

It aired in 1985.

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Is Mother Nature Winning?

June 8th, 2010 by Elizabeth Kissling

Is it just me, or is Tampax’s “Outsmart Mother Nature” campaign wearing a little thin?


These two ads, from the June, 2010, edition of a ladymag, seem lackluster. Visually, they’re just not easy to read.

Serena delivers smackdown to Mother Nature

Serena burns a hole into Mother Nature’s monthly gift? She damages menstruation? How are we to interpret this image?


Cut "Mother Nature" down to size

This one is also a little strange. Cut Mother Nature down to size? Doesn’t this imply reducing one’s period, which is more consistent with the advertising slogans of cycle-stopping contraceptives (e.g., Re-punctuate your life with Seasonique)?

When did the wheels fall off this one, Tampax?


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Really? Even “Period” is Bleep-worthy?

May 19th, 2010 by Chris Bobel

Joan Rivers guests on talk showMonday morning: A friend tips me off that Joan Rivers’s on-TV use of the word PERIOD was bleeped! Yes, dear reader, somewhere, a censor deems even the innocuous euphemism for MENSTRUATION unsuitable for television.

Uh…speechless.

[You can view the clip at Jezebel.com, my friend's source for this sad information.]

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Extreme Fem-Care

April 26th, 2010 by Chris Hitchcock
Found on the web

Found on the web

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Kardashian Sisters for Kotex

April 14th, 2010 by Elizabeth Kissling
Kim and Khloe Kardashian examine boxes of U by Kotex.

Kim and Khloe Kardashian examine boxes of U by Kotex.

U by Kotex, which launched last month in the US, has started the next phase of the campaign featuring reality television stars the Kardashian sisters, Kim and Khloe. I’ve seen two press releases about this so far today. The sisters and their mother, Kris Jenner, star in a new “Getting Real With the Kardashians” video series online.

It’s very unusual for celebrities to appear in femcare ads. Although there are a few well known cases of early career femcare ads (Cheryl Tiegs, Susan Dey, and Cybill Shepherd all appeared in print ads before achieving fame in other arenas, and Courteney Cox, later of Friends fame, holds the distinction of being the first person to utter the word “period” in an American television ad for a menstrual product), the only celebrities that have promoted menstrual products after becoming well-known are gymnasts Mary Lou Retton and Cathy Rigby, and actor Brenda Vacarro. All took some heat for it.

The cycle of fame today is much shorter, and arguably narrower. By narrower, I mean that a star might be famous to a smaller segment of the population; to put it another way, I’m not really familiar with the Kardashian sisters and I’m not sure exactly why they’re famous. But I’m not the target demographic of U by Kotex, either. The products are aimed at young women ages 14-24, who presumably ARE part of the audience reached by the Kardashians.

I’ll be interested to see how this affects their careers, and how fans react. Any fans of the Kardashian sisters care to comment?

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Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.