Blog of the Society for Menstrual Cycle Research
In the grand tradition of Ms. magazine, we present the latest installment of SNL’s “Classic ESPN Women’s Sports Tournament” with NO COMMENT.
(OK, if you really want to know what we think, see our previous posts about this misogynist series. We’re just too tired to say it again.)
It’s not news that menstrual products are marketed with claims of how well they conceal menstruation. But usually from whom must it be concealed is implied, rather than made explicit. Not so in this new campaign for Whisper in southeast Asia. (Whisper maxi pads are known as Always in the U.S.)
The commercials and associated web sites are all about “Why Men Love Whipser.” Of course, this isn’t the first time men have been shown in menstrual product ads. Readers who grew up in the U.S. in 1970s (as I did) may remember the Midol ad that appears after the cut from teen magazines of the era. And our friend, colleague, and frequent guest contributor David Linton published a study of men in menstrual advertising from 1920-1949.
This ad series does seem a little more explicit than those examples, with the men speaking directly to the camera, and the image of the woman wearing the Whisper pad sitting on the man’s shoulders. Can anyone provide a translation of what is being said? The ad is only partially in English.
First, it was Tampax, and then it was Vagisil. But it’s good they didn’t leave out Summer’s Eve. And I expect Midol (for those irritating PMS-y women) and something about menopausal women’s hot flashes (can’t they control themselves with hormone therapies?) to be next. Although probably SNL writers aren’t savvy enough yet to even contemplate what menopause is or how they feel about it, so they’ll probably stick with skits that revolve around women’s body parts and younger women’s reproductive experiences.
I was frustrated with SNL’s skit about ESPN’s coverage of a women’s billiards tournament, “Tampax to the Max Tournament of Champions” (see my blog post about it). I was disgusted and concerned that SNL writers revised this skit for a second airing, to include a spoof about women’s yeast infections during a Women’s bowling tournament, “Vagisil Superstars of Bowling Tournament”. After seeing the second skit, I (along with many other critics) knew that the power of the skits was not in jokes about women’s menstruation alone but, rather, in jokes about the disgusting nature of women’s bodies more generally.
Jane Lynch just gave us another reason to join her fan club. Interviewed on the red carpet at last night’s Golden Globe event, in addition to being asked about her outfit and jewelry, Lynch was asked what was in her bag. She replied, “My invitation, a little bit of lipstick, and a tampon.” The (male) interviewer chuckled and responded, “Are you feeling lucky tonight?” Check out her reply in the video clip at the left.
(I am bit disappointed that she wasn’t planning to make the same announcement if/when she won the award . . . )
[via Kate Harding]
The feminist blogosphere has been buzzing lately over all the decorations available for ladyparts. We chimed in ourselves on the labia dye, My New Pink Button. Now, via Broadsheet, we learn of “vajazzling”, or bedazzling one’s vajayjay. Actor Jennifer Love Hewitt, star of The Ghost Whisperer, recently announced to George Lopez and his talk show audience that her “precious lady” now “shines like a disco ball” because it is covered with Swarovski crystals.
Note that I used the term “vajayjay” above only because that is the term used by Love Hewitt in advocating the practice of vajazzling. (She says all women should vajazzle their vajayjays, and has an entire chapter of her new book dedicated to the topic.) Perhaps I take things too literally, but I understood vajayjay = vagina, so when I read Mary Elizabeth Williams’ Broadsheet article, I had a lot of questions. Like, WHY? why put crystals in your vagina? No one but your gynecologist will see them! And doesn’t it hurt? Aren’t crystals sharp? And what, exactly, does one use to ATTACH Swarovski crystals?
Of course, Jennifer Love Hewitt isn’t putting crystals in her vagina. She’s decorating her vulva. But cutesy terms like precious lady and vajayjay obscure women’s anatomy even more than Swarovski crystals and pink colorants. Vajayjay entered the pop culture lexicon because network censors would not approve a Grey’s Anatomy script using the word vagina too many times:
Shonda Rhimes, the creator and executive producer of “Grey’s Anatomy,” who brought the word into full public view, never intended to promote a euphemism or slang term for the female anatomy. Rather, she fought to use vagina in the script.
“I had written an episode during the second season of ‘Grey’s’ in which we used the word vagina a great many times (perhaps 11),” Ms. Rhimes wrote in an e-mail message. “Now, we’d once used the word penis 17 times in a single episode and no one blinked. But with vagina, the good folks at broadcast standards and practices blinked over and over and over. I think no one is comfortable experiencing the female anatomy out loud — which is a shame considering our anatomy is half the population.”
When grown men start referring to their penises as “pee-pee” or “winky”, I’ll consider vajayjay an acceptable label for my vulva. As for vajazzling, I’m with Madeleine and the other Lunapad ladies:
At the end of the day, for all the language of self-love and empowerment used in the marketing copy for these products, I still can’t get around the underlying implication that our vulvas are not in fact just fine, thanks, without smelling or looking any different than they already do. To my way of thinking, even planting a seed of doubt of this kind in a woman’s (let alone a girl’s) mind about her bodily self-esteem is to perpetuate a dangerous climate of self-loathing against which most girls and women will struggle at some point during their lives.
Since I am both far too old to follow Katy Perry on Twitter and too completely uninterested in celebrities’ personal lives to read The Huffington Post (WTF? Didn’t HP used to be a political blog?), a friend had to tip me off to the big news that Katy Perry is menstruating and presumably not pregnant.
The image at right is of one of Ms. Perry’s Twitter messages from Wednesday, which reads, “ur gonna make me cry, maybe that’s my period tho. THAT’S RIGHT I’M BLEEDING. Face. Better luck next month peepz”.
As far as I’m concerned, Katy Perry can tweet about her period until the cows come home – hell, that’s what Twitter is for. And in general, the more open acknowledgment that Menstruation Exists, the better for all menstruators. But the comments on the Huffington Post article provide another fascinating study in communication about menstruation. I don’t have enough Sanity Watchers points to read all six pages (and still accumulating) of comments, but I did scan a couple of pages. Most of the comments are along the lines of “TMI” and “It’s gross to discuss that kind of stuff.” One Perry fan posted this remark: “Katy, get pregnant fast so that you can talk about that instead of this.”
Apparently it’s acceptable to talk about the contents of one’s uterus only when it’s full.
[via my buddy genehack]
This advert for Tampax appears in the February 2010 issue of Marie Claire, and probably other ladymags as well. It shows tennis star Serena Williams posing in a victory stance with clenched fist in the foreground, while security guards cart off Mother Nature, who is bearing a red-wrapped gift for Serena. The legend printed across the picture reads, “Serena shuts out Mother Nature’s monthly gift”.
As I said previously, I have some ambivalence about these ads. In today’s period-hating cultural climate, it takes some courage for a celebrity to appear in advertisement for a menstrual product. And it’s great to see acknowledgement that an athlete can win contests at any phase of her menstrual cycle (even the Boston Marathon).
But look closely at this ad, and read the copy. What’s missing?
That’s right – there’s no mention of blood or menstruation. The word period, itself a euphemism, isn’t even used. Only the flowery, secretive euphemism “Mother Nature’s monthly gift” represents menses.
And Mother Nature is reduced from the clever, wise-cracking Aunt Flo portrayed here to a kooky sitcom aunt reminiscent of Gladys Kravitz. Who wants to receive her gift?
As if you needed one. Gossip played a sold-out show Saturday night at London’s HMV Forum. Her period started moments before the performance, and instead of fretting about how to conceal it, Beth Ditto asked her fans to go on ‘bleed watch’. She said: “I started my period about four minutes ago and I was like ‘Oh no!’” She then asked them to go on “bleed watch” before adding, “If you see period stains you let me know!”
Trying to find a reason to stay up late this past Saturday night, I found myself watching Saturday Night Live for a few minutes. Unfortunately I tuned in right before a skit called “Tampax to the Max,” a skit within which two male SNL actors played sports announcers for a “Ladies’ Billiards” competition. Drew Barrymore and SNL’s Kristen Wiig played the two billiards players, but the skit wasn’t really about the billiards tournament at all. The skit was written specifically to highlight Tampax as a sponsor of the billiards event and, therefore, the skit was filled with superfluous tampon jokes and random interjections of the word “Tampax” (which, of course, brought the most laughs for the skit). Putting all other comments aside about the perpetuation of gender inequality in sports as well as all of my feelings about how ridiculous Drew Barrymore and her SNL counterpart (Kristen Wiig) were made to look in this skit, I think that we cannot just sit by and let this skit air without commenting about the place of menstrual products (and, by default, menstruation itself) within it. On one hand, this skit was simply a way for some SNL writer to air some really bad Tampax jokes and allow male actors on SNL to get a chance to say “Tampax” as many times as they could within one skit. In this context, perhaps some could characterize this skit as harmless. Yet, on the other hand, menstruation and women’s activities surrounding menstruation become a complete joke in this skit as a result. The inferences made about the connections between menstrual products and women’s sports are strange (Is Tampax what everyone thinks about when they watch women’s sports events? And are the sponsors more important than the actual sports event, if it is a female sports event? And is it more fun to think about women’s menstruation than to watch women compete?). The fact that the billiard players’ place within the skit becomes shadowed by their menstrual products is maddening, however. The skit makes clear that women’s involvement in billiards (perhaps sports in general?) is unimportant but their use of menstrual products is much more interesting to men…
While I understand that SNL makes light of all different kinds of bodily processes (and that IS funny at times), the underlying equations of women with their reproductive processes and the laughs gotten from the pure mention of Tampax in this skit are disturbing. As I watched this skit, I couldn’t help thinking about why we haven’t moved on from laughing about menstruation and menstrual products. As we all know, jokes often let us know exactly how unequal the world is and, in my opinion, letting male SNL actors just get a chance to make some random Tampax jokes in a skit is not doing women or reproduction or menstruation any good at all. Does menstruation become any more positive or any more well understood because of this skit? I don’t think so. I was offended by this skit, and would be interested to hear if I was the only one who was….
Apropos of Chris’ most recent post, the video of Serena Williams’ new ad for Tampax just popped up in my RSS feed. You can check it out at right.
I’m so torn on this. I’m pretty certain that this is the First. Time. Ever. that the word “blood” has been used in an ad for menstrual products. Do you know what a huge step forward for body acceptance and menstrual literacy that is? When I was growing up in the 1970s, pads were advertised by showing how well they absorbed BLUE fluid. (So were diapers, by the way.) Kotex was the first company to use the color red and the word “period” in ad campaign less than ten years ago. So there is a part of me that is delighted when Catherine Lloyd Burns, playing Mother Nature, smiles slyly and says, “Well, there is plenty of blood, but none of it’s bad”.
I also enjoy seeing a powerful woman say that she isn’t afraid of menstruation, and shown succeeding athletically while menstruating. Kinda reminds me of when Uta Pippig won the Boston Marathon while menstruating.
But the core message and most troubling element of this entire “Mother Nature” campaign is the idea that menstruation is the gift nobody wants. Can’t P&G (and Kotex, and every other femcare advertiser) just promote the damn products without promoting shame and body hatred? Women will buy menstrual products without being told that periods should make them feel “not so fresh”. In fact, the ads might be more compelling if they emphasized the absorbency of the product and treated menstruation as a fact of life, rather than a secret disaster. Just spare us the blue fluid, please.
USA Today reports Serena Williams deal with P&G
10) She is upset and wants someone to know
9) Something about estrogen levels
8 ) She is about to start her period
7) Matter over mind…her body has taken over
6) I don’t know, but she will feel better in a week or less
5) Hormones
4) Women do that about every 28 days
3) Time for tampons
2)We gave up trying to figure that out a long time ago, but it will pass
1) PMS, of course.
I know I am not the only one exasperated with the easy dismissal of women’s anger as little more than PMS.
Sometimes (and I’d venture, MUCH of the time), an angry woman IS simply, well, an angry woman.
But WE (culturally-speaking), tend to immediately link women’s anger with PMS. This is lazy and effectively trivializes and silences women. While I don’t dispute that hormonal fluctuations can and often do explain the TIMING and/or SEVERITY of a woman’s emotional expression, I argue that is it important, no IMPERATIVE, that we resist the temptation to immediately attribute a woman’s rage to the biological.
Did anyone happen to see the recent episode of the Tyra Banks show about menstruation? I was traveling when it aired and unable to watch or record it, so I’m curious. Reports are that the invited guests were three photogenic lady doctors who explained the physiology of menstruation and PMS. As Jessica Wakeman at The Frisky said, “It’s a ghastly state of affairs for sex ed if grown women are learning why they get their periods on The Tyra Show.”
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