Blog of the Society for Menstrual Cycle Research

Great New Article about How Boys and Men Learn about Menstruation

January 17th, 2011 by Heather Dillaway

Since we’re often talking about the lack of attention to men’s attitudes about menstruation, I thought I’d post the abstract of a great new piece in the Journal of Family Issues, due out in February 2011! Kudos to Katherine Allen, Christine Kaestle, and Abbie Goldberg, for getting their great work published! Here’s the title and abstract for their work:

Title: “More than just a punctuation mark: How boys and young men learn about menstruation”

Abstract:
Parents, peers, schools, and the media are the primary contexts for educating young people about sexuality. Yet girls receive more sex education than boys, particularly in terms of menstruation. Lack of attention to how and what boys learn about menstruation has consequences for their private understanding about the biology of reproduction and also for social and cultural ideologies of gendered relationships. In this qualitative study, 23 written narratives from male undergraduates (aged 18-24 years) were analyzed using grounded theory methodology to explore how young men perceive their past and present learning about this uniquely female experience. Findings suggest that most boys first learned about menstruation in their families, primarily through their sisters’ menarche; menstruation is experienced—in boyhood at least—as a gender wedge; and most men described a developmental process of moving from a childish attitude of menstruation as “gross” to seeing themselves as maturing through the experience of an intimate relationship.

Where to find this piece: Journal of Family Issues, vol 32 (Feb 2011), pp. 129-56.

Here’s the link to the abstract page: http://jfi.sagepub.com/content/32/2/129.abstract

Happy reading!

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“They Don’t Spoil”

January 15th, 2011 by Elizabeth Kissling

Like Sheldon says, you could save a lot of money if you buy tampons in bulk. Lots of women are probably wishing they’d bought o.b. tampons in bulk, now that they’re going for $20 a box on ebay.


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Menopause in the funny pages

January 6th, 2011 by Elizabeth Kissling

Widely distributed U.S. comic strip “Zits” — the ongoing story of the life and times of 16-year-old Jeremy Duncan — began a storyline about menopause this week. Apparently, Jeremy’s mom has begun experiencing signs of perimenopause. So far, it’s not awful. The humor is based on the unpredictability of hot flashes and Jeremy’s apparent embarrassment at seeing his mother spontaneously remove her blouse.

© 2011 ZITS Partnership

© 2011 ZITS Partnership

It’s open to interpretation, of course, but so far (see yesterday’s strip), it seems to me that we’re invited to laugh at how easily the teenage boy is embarrassed, and to sympathize with the menopausal woman.

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Hate ‘moisture’? You’ll love these.

September 5th, 2010 by Elizabeth Kissling

Guest Post by Chella Quint, Adventures in Menstruating

A date with Ryan

Ryan HATES moisture.

So Johnson & Johnson’s Canadian division’s just launched a new Stayfree campaign that I found out about when a Toronto reporter contacted me for an article she was writing. The campain is a series of viral youtube videos that simulate a date with one of three archetypal ‘Mr. Rights’, segue into a product testing situation, and conclude with an offer of a coupon for a free pack of pads.

Now, you can’t argue with free stuff, and the viral nature of the campaign is a good hook to try and get women who have brand loyalty but who might be persuaded to swap, but I think it’s the pads market going for tampon users. A virtual date with attractive thirty-something guys with careers, skills and hobbies? That’s the top half of the 18-34 demographic and I’m pretty sure I remember reading we’re mostly tampon users, though a lot of people have swapped to reusable menstrual cups, so I think on that front these ads aren’t going to work. They’ve already got a couple of things working against them, and only the free stuff in their favour.

Then there’s the length of those ads – two-and-a-half minutes of talking nonstop and the woman’s just nodding? I ramble on about menstruation, but I do let people get a word in edgeways.

Taking the ads as a whole, the ‘I’m on a horse’ Old Spice ad surreal shift to product testing mid date is funny, and the fact that it is so much of a cliché is in keeping with the new ‘tongue in cheek’ ad style, but the message is all wrong. It’s interesting that comedy femcare ads are happening now (this is the third big comedy campaign after Mother Nature and the role reversal Kotex ones, and the nth viral…). I may have no show left to do soon because I’ve parodied femcare ads for the past five years and now they’re parodying themselves. Maybe they’ve been reading my zine. Still though, I wish they’d stop making the same old mistakes. Periods don’t need to be invisible, they don’t need to be negative, and they don’t stand alone – they’re part of a whole biological process and not a creepy ‘other’ that women ‘suffer from’. They’re too inconsistent to be properly funny. If they’re going to go to all that effort, they’d do better to leave out the negative messages. But I’m making sweeping generalisations. Let’s break it down. Here’s where they go wrong on their dates:

Brad The Chef:

They’ve missed a trick with the tomato sauce spilling on the chef’s shirt. It figures that the first time ever there’s a red stain in a femcare ad it’s on a dude.

Then he says “I like thinness, don’t you?” Ok so body image obsessed then…  Fail.

Ryan The Toymaker:

Stereotype of the do-gooder, check. Good effort. But then he says, “I hate moisture.” (Like it’s evil.)  ”Don’t you just hate moisture?” And then the camera…nods?

Dismissive euphemism for blood aside, if they both hate moisture, that is going to be one…chaste relationship.

Moisture? Liquid? They may have tried to appear ‘brave’ or ‘savvy’ by sticking a dude in the ad, but Stayfree doesn’t have the ovaries to use red liquid or say blood? In 2010? Either would be fine. Their version of the visual and the vocab makes menstruation disappear…in an ad for maxipads.

Finally, the killer for Ryan is when he says, “It’s not fair that you should have to experience this every month. It’s just not fair.”

Reproductive Coercion

July 29th, 2010 by Elizabeth Kissling

In our May 28 “Saturday Surfing” round-up of recommended reading, we highlighted Lynn Harris’ essay for The Nation about new research on “reproductive coercion”: the alarming frequency with which young men try to get their partners pregnant, often by sabotaging birth control methods. Yesterday, GritTV with Laura Flanders interviewed Harris and Elizabeth Miller, the researcher who conducted the study, about the phenomenon and public health responses.

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The Menstruation Machine

June 30th, 2010 by Elizabeth Kissling
Hiromi Ozaki's Menstruation Machine

Hiromi Ozaki's Menstruation Machine

Researcher and artist Hiromi Ozaki has created the Menstruation Machine, an art installation featuring an appliance for men or boys (or other people who do not menstruate) to wear to simulate the menstrual experience. It features electrodes attached to the lower abdomen to simulate cramps and a blood-dispensing mechanism that deposits simulated menstrual fluid between the wearer’s legs.

The device is reminiscent of the Empathy Belly® pregnancy simulator, although it is being greeted with much more snark and misogyny. The blogger at Gizmodo is certain he’ll never try it (just skip the comments), and the DC Caller says, “This may appeal to the crowd of women who pull the ‘you don’t understand how I feel’ card once a month to their significant other.”

But the Menstruation Machine is an art project, and the Empathy Belly® is a real product, retailing for $649. It’s intended to be provocative, rather than profitable. Suddenly I’m reminded of the time my college boyfriend told me he wanted to dress as a woman for Halloween. I sneered and told him if he thought its was funny to dress like a woman, he should wear a tampon.

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Ultrasound Man:Birth Control Superhero

May 17th, 2010 by Laura Wershler

superheroYou know how most superheros become superheros because of exposure to some weird, intensified chemical or element? Take Peter Parker’s spider bite for example.

According to a story reported in various media, including International Planned Parenthood Federation’s website, if science can perfect the contraceptive effect of ultasound on men’s testicles, then we may be in for a new breed of superhero.  Ultrasound Man: able to bear the burden of pregnancy prevention for women everywhere. 

I joke, but for decades women have yearned for gender equality when it comes to bearing the burden of birth control. Could the promise of six months of ultrasound induced, reversible infertility in men be the answer? Well, to date, we only know it works in rats. There is a long way to go before we send the men for a bi-annual ultrasound “zap test”.

This isn’t the first male method touted over the last decade. In 2003, news out of the UK about a birth control pill for men had women nodding their heads with approval. I was immediately dubious and dashed off a commentary for the Calgary Herald that began thus:

Memo to Big Pharma: Save your money. If you think the male birth control pill is going to be a big seller, think again. Memo to women everywhere: Curb your enthusiasm. If you think it’s time men took more responsibility, you’re right — but the Pill for Bill is not going to be it.

Because of the complex hormonal action of the pill for men, I knew it wouldn’t fly. As I noted in my piece:

According to a story from the London Telegraph, because the treatment is invasive, it is likely to be used only by men in long-term relationships. Read it and weep, gals, because this is the wicked truth. It’s OK for women of any age or relationship status to ingest birth control pills or receive the Depo-Provera injection that completely shuts down their reproductive systems, but men would never do the same. It is already postulated that only men in committed relationships are likely to submit to invasive hormonal contraception. That would be supportive husbands and partners of the best kind.

Although a recent  survey by the Family Planning Association found that one third of men would definitely use a birth control pill for men if it became available, I doubt very much, once the mechanism of action were explained (full disclosure), that there would be many takers. I suspect the side effects, and concerns about synthetic testosterone, would result in a pathetic compliance rate.

Certainly the ultrasound method sounds much less invasive. Research leader James Tsuruta of the University of North Carolina said: “We think this could provide men with reliable, low-cost, non-hormonal contraception from a single round of treatment.

Happily, “the team plans to investigate the mechanism that causes temporary infertility.” I think the guys would want to know how and why it works before signing up.  But they can rest assured because Dr. Tsuruta also said: “Establishing safety, efficacy and reversability: these are our top concerns.”

As media stories proliferate documenting the growing trend among young women to eschew the Pill (et. al) in favour of non-hormonal methods, news that there may be a safe, simple method for men on the horizon is both welcome and long overdue.

What I find hard to take, however, is this suggestion expressed by Allan Pacey from the University of Sheffield:

There is certainly a place for an effective non-hormonal contraceptive in men, but whether men would find it acceptable to have their testicles scanned regularly remains to be seen.

Introducing . . . Max le Tampax

May 17th, 2010 by Elizabeth Kissling

Apparently Max le Tampax is all stressed out about heading off to the Tampon Academy, where he’ll learn all about freshness and vaginal awareness and how to be empowerful to women.


Something like that, anyway. I don’t speak French, so I’d welcome a translation of this ad for a new Tampax product introduced in France.

[via The Frisky]

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“Prince Charles made me do it.”

March 15th, 2010 by Elizabeth Kissling

Frequent re:Cycling contributor David Linton was profiled last week in The Online Rocket, the student newspaper of Slippery Rock University. Professor Linton gave a talk on campus about the role of men in advertising for menstrual products.

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What do men know about birth control and periods?

March 4th, 2010 by Elizabeth Kissling

Here’s a hint: the title of the new study by the National Campaign to Prevent Teen and Unplanned Pregnancy is How Misperceptions, Magical Thinking, and Ambivalence Put Young Adults at Risk for Unplanned Pregnancy.

The study [PDF] surveyed American singles ages 18–29 about their perceptions about and use of contraception. Twenty-eight percent of young men think that wearing two condoms at a time is more effective than just one. Twenty-five percent think that women can prevent pregnancy by douching after sex. Eighteen percent believe that they can reduce the chance of pregnancy by doing it standing up.

A staggering 42% of men and 40% of women believe that the chance of getting pregnant within a year while using the birth control pill is 50% or greater (despite research suggesting that the pill is typically 92% effective).

And many unmarried young adults believe they are infertile. Although available data suggest that about 8.4% of women 15–29 have impaired fecundity (measured as an inability to conceive or carry a baby to term): 59% of women and 47% of men say it is at least slightly likely they are infertile (19% of women and 14% of men describe it as quite or extremely likely.

In a very good short essay about the study at The Sexist, Amanda Hess links men’s lack of knowledge about contraception to their lack of knowledge about menstruation and physiology more generally, and illustrates with some telling anecdotes. There are a few more examples in the video at right, in which Amanda corners several men and asks them to explain how hormonal birth control works.

It all seems quite shocking, until one remembers that abstinence-only sex education that includes lessons about the ineffectiveness of condoms and other contraceptives has been standard in the U.S. since 1996. (See here for U.S. Government definitional criteria for abstinence-only sex education. At present, 22 states have opted out of receiving federal funding, so that they may provide accurate and comprehensive sex education.)

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Whose “Last Stand?”

February 19th, 2010 by Chris Bobel

If you watched the Super Bowl this year, you likely saw the new Dodge Charger ad “Man’s Last Stand.” If not, drop what you are doing and watch it right this minute and sound the gender panic alarm!



There’s a crisis!

Masculinity is endangered! The women are taking over!

Men are-day in and day out–emasculated by the nagging, demanding, self-centered women in their lives and their trivial concerns (vampire lust! hairless sinks! fruit for breakfast!  civility toward family members!)

It is so bad out there, apparently, that men need to recapture their manliness by “driving the car (they) want to drive.” (I don’t know what’s more offensive here, women-as-problem or car-as-solution)

The blogosphere and its environs is a-buzz with the work of MacKenzie Fegan who found, in her words, the commercial uh….“oft-putting”. She posted this response.  Not sure I would have chosen the same complaints to highlight, but I did cheer with this dig:

“I will get angry and you will ask if it’s that time of the month.”



Crisis?  If only there were one and that tired old excuse for not taking women seriously was on the way out!


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In fairness, in freshness: Why Men Love Whisper

February 11th, 2010 by Elizabeth Kissling

It’s not news that menstrual products are marketed with claims of how well they conceal menstruation. But usually from whom must it be concealed is implied, rather than made explicit. Not so in this new campaign for Whisper in southeast Asia. (Whisper maxi pads are known as Always in the U.S.)

The commercials and associated web sites are all about “Why Men Love Whipser.” Of course, this isn’t the first time men have been shown in menstrual product ads. Readers who grew up in the U.S. in 1970s (as I did) may remember the Midol ad that appears after the cut from teen magazines of the era. And our friend, colleague, and frequent guest contributor David Linton published a study of men in menstrual advertising from 1920-1949.

This ad series does seem a little more explicit than those examples, with the men speaking directly to the camera, and the image of the woman wearing the Whisper pad sitting on the man’s shoulders. Can anyone provide a translation of what is being said? The ad is only partially in English.

Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.