Blog of the Society for Menstrual Cycle Research

Hate ‘moisture’? You’ll love these.

September 5th, 2010 by Elizabeth Kissling

Guest Post by Chella Quint, Adventures in Menstruating

A date with Ryan

Ryan HATES moisture.

So Johnson & Johnson’s Canadian division’s just launched a new Stayfree campaign that I found out about when a Toronto reporter contacted me for an article she was writing. The campain is a series of viral youtube videos that simulate a date with one of three archetypal ‘Mr. Rights’, segue into a product testing situation, and conclude with an offer of a coupon for a free pack of pads.

Now, you can’t argue with free stuff, and the viral nature of the campaign is a good hook to try and get women who have brand loyalty but who might be persuaded to swap, but I think it’s the pads market going for tampon users. A virtual date with attractive thirty-something guys with careers, skills and hobbies? That’s the top half of the 18-34 demographic and I’m pretty sure I remember reading we’re mostly tampon users, though a lot of people have swapped to reusable menstrual cups, so I think on that front these ads aren’t going to work. They’ve already got a couple of things working against them, and only the free stuff in their favour.

Weekend Links for a Labor-free Weekend

September 4th, 2010 by Elizabeth Kissling

How did September sneak in here?!? I wasn’t finished with August.

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Dating the men of Stayfree

August 31st, 2010 by Elizabeth Kissling

Via Tracy Clark-Flory at Broadsheet, I learned of this new internet campaign from Stayfree.


At last, my girlish fantasies realized! I have always dreamed of a man who would have dinner almost ready when I got home, and then mansplain the intricacies of feminine hygiene products while the risotto simmered.

Except I grew up in the 1970s, so my fantasy man shaved his face, not his chest, before our date.

[See also A date with Ryan and A date with Trevor.]

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Weekend Links

August 28th, 2010 by Elizabeth Kissling

The abundance of recommendations for this week makes up for the sparseness of last week’s list!


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Saturday Surfing: Links for a late-summer weekend

August 21st, 2010 by Elizabeth Kissling

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Saturday Surfing

August 14th, 2010 by Elizabeth Kissling
EWU's new red turf

EWU's new red turf

This week’s picks:

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The Leap from Younger Puberty to Fat-Shaming

August 12th, 2010 by Elizabeth Kissling
'Puberty' by Edvard Munch. Photo courtesy of Flickr user independentman // CC 2.0

'Puberty' by Edvard Munch. Photo courtesy of Flickr user independentman // CC 2.0

When the story that girls are reaching puberty earlier than ever began popping up everywhere this week, I did not doubt its veracity. It was no coincidence that I received an email from a friend yesterday, observing with mixed feelings that she had just purchased a first bra for her oldest daughter. Her daughter is 9.

News about girls reaching puberty earlier and earlier isn’t exactly new. We saw a flurry of stories in late 2009, when studies found an association between early menarche, late menopause and breast cancer. Additionally, the finding that African American girls often show signs of pubertal development earlier than other girls is well-established.

The study that triggered this new explosion of publicity, published this week in Pediatrics, assessed girls’ development by evaluating the size of breast buds (as breasts are called in early stages of development). The researchers evaluated an ethnically diverse population of 1,239 girls ages 6 to 8 across three research sites. They found that 10.4 percent of white, 23.4 percent of black and 14.9 percent of Hispanic 7-year-olds had reached “Sexual Maturation Stage 2.” Stage 2 is more typically reached at age 10, but may occur any time from age 8 to age 13. Menarche, the first menstrual period, occurs on average at age 12, in Stage 4, but it, too, varies, occurring as early as age 9 and as late as age 17.

Saturday Surfing: Your Weekly Reader

August 7th, 2010 by Elizabeth Kissling


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Saturday Surfing: Midsummer Edition

July 31st, 2010 by Elizabeth Kissling
  • Two from Leslie Botha:
    • Another method of period elimination, endometrial ablation, is marketed as easy-breezy menstrual suppression, claiming “64% reduction in women reporting pain” and “71% reduction in women reporting a lack of self-confidence”. (Note the happy ladies dressed all in white on NovaSure’s website.)
    • Yet another period-tracking app for dudes: FloJuggler is designed for men to track periods of multiple ladies – girlfriends, mom, wife, boss. Surprisingly, the slogan is not “For men who are afraid of women”.
  • The FDA warns that women using Evamist, a spray formulation of estradiol, should stay away from children and pets. Adverse effects include “premature puberty, nipple swelling, and breast development in girls, and breast enlargement in boys” and similar effects in canines.
  • The new, improved version of the female condom is being aggressively promoted in Washington, D.C., to prevent the spread of HIV.
  • Apparently some viewers of the ITV soap Emmerdale were upset when the phrase “jam rags” appeared on a blackboard shopping list.

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Saturday Surfing: Lazy Days of Summer Edition

July 24th, 2010 by Elizabeth Kissling

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New Technology, Same Mistakes

July 22nd, 2010 by Elizabeth Kissling

Screen shot from iOvulation appWe’ve written previously about some of the apps for tracking menstruation and PMS, but this new iPhone/Pad app for tracking ovulation is problematic.

iOvulation is an application that calculates the time of ovulation and generates your personal fertility calendar. Simply enter the length of your menstrual cycle and the date of your last period, and iOvulation will calculate your fertile days.

The web site suggests it useful both for trying to conceive and for trying to prevent conception. However, I wouldn’t recommend the latter, as its algorithm appears to predict ovulation based on dates of menstruation: “The ovulation dates are calculated based on normal menstruation calculation logic for women having regular periods.”

In other words, it perpetuates what Toni Weschler, author of Taking Charge of Your Fertility: The Definitive Guide to Natural Birth Control, Pregnancy Achievement and Reproductive Health and Cycle Savvy: The Smart Teen’s Guide to the Mysteries of Her Body, labeled the two biggest myths about menstruation in this interview with Scarleteen: (1) the idea that ovulation occurs on Day 14, and (2) A normal menstrual cycle is 28 days.

Also of interest is how squeamish the creators appear to be about sex and reproduction: the web site refers to “unprotected i*********e” and notes that the probability of conception is calculated “based on your ovulation time and other factors such as lifespan of the egg and s***m”. (For those of you unaccustomed to the practice of concealing obscenity with asterisks, that’s “intercourse” and “sperm”.)

As someone who studies and teaches sociolinguistics and writes about menstruation, I’ve seen a lot of euphemistic language over the years. But marking intercourse and sperm as unfit for print is a first.

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Saturday Surfing

July 17th, 2010 by Elizabeth Kissling

What we’re reading this week:


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Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.