For those who have yet to see, the College Republican National Committee has a new advertisement out that is intended to reach women, particularly younger women, to lure their vote for several GOP governors. The advertisement is the same for several governor races, save for the name changes, and the one that is getting the most attention concerns the Florida race between Rick Scott (R) and Charlie Crist (D). The ad is a parody on the popular reality television show Say Yes to the Dress where women try on different wedding dresses and debate the merits of each until they find “the one.” In this case of “Say Yes to Rick Scott,” Brittany, an undecided voter, tries on the “Rick Scott dress” and immediately falls in love with his “new ideas that don’t break your budget.” But Brittany’s mother is not having any of that as she wants Brittany in the “Charlie Crist dress” that is “expensive and a little outdated.”
There are already several write-ups on the stereotypical nature of this advertisement—that it serves the same jaded discourse that all women care about weddings and dresses—and that there could have been a more intelligent way to reach Republican women. What is most interesting is Stephen Colbert’s response to this ad. In typical Colbert fashion, he hilariously rips apart the wedding dress metaphor and decides to contribute an ad of his own: Rick Scott versus Charlie Crist sanitary napkins.
Equating “that time of the month” with mid-term elections, one female in Colbert’s parody is supported by Rick Scott napkins in her “private sector” and is a happy and peppy woman while the other is still using Charlie Crist napkins. Take a look at the side-by-side comparison for the blue liquid that has come to serve as symbolic blood in many advertisements and the mockingly way it is poured on each candidate’s napkin.
What is so great about Colbert’s satire is that he is not only addressing the humor of the “Say Yes to Rick Scott” piece but he is also ridiculing the traditional napkin and tampon advertisements so prevalent on television. Are these the only ways to speak to women? Colbert thinks not and this segment is a testament to that.
Remember, vote for “The Best Candidate—Period!”
Every night Jon Stewart closes his DAILY SHOW with the sentence, “And now, your moment of Zen,” which is usually followed by a clip of some cable news program in which people say dopey or inane remarks. The purpose is to remind viewers of just how much stupidity is out there and the target is commonly self-inflated pundits on the FOX or CNN system.
Tuesday night, September 2, the clip consisted of a young woman reporting on a new line of underwear while holding up a pair of panties and saying, “Our underwear is actually functional; it’s fantastic for moms, and believe it or not it’s actually great for that time of the month. I bet you didn’t expect that.” A reaction shot includes a stuffy looking man who seems to hesitantly accept the fact that, since the show is about the “modern man” that means they’ll have to learn to tolerate “period talk” on TV news and consumer programs.
Is this a peculiar form of progress or just another adolescent period joke? Should we enjoy our moment of mockery of those up-tight men who are so-not-hip, unlike us Comedy Central fans? Or is the real joke on Jon Stewart and his producers for thinking that someone else making a casual period reference is something to poke fun at?
(Note: to watch the brief menstrual moment you will probably have to wade through an ad and a plug for the show itself.)
Saniya Lee Ghanoui and David Linton
Cross-posted from Public Books
We don’t know where the coy linguistic practice of using-while-not-using so-called offensive words by appending the term “word” after its initial letter and preceded by “the”—as in “the N-word”; “the C-word”; “the F-word”; “the R-word”—came from. The practice functions in spoken and written speech the way the “bleep” does on television. Everyone presumably knows what the word in question is and says it silently to themselves whenever they hear or read the euphemism, but a quaint regard for a Victorian notion of what can be said in “polite company” allows the meaning of the expression to be put into play while not offending anyone. Furthermore, the construction is usually reserved for talking about the word rather than using it in its actual grammatical form. As such, it functions as a meta-phrasing, raising consciousness about the need to be sensitive to the potential that words have to hurt or defame their referents.
This year, Henry Jaglom, the Woody Allen of the West Coast, has cleverly appropriated the practice by applying it to another value-laden, emotionally charged topic: menopause. And while the word “menopause” itself is not as socially verboten as the four words alluded to above, the taboo phenomenon itself is, in some ways, just as culturally vexed and discomforting as the subjects of the other coded expressions.
Jaglom’s decision to name his new film (his 19th feature) The M Word cleverly appropriates the semantic maneuver to several ends. He invites the audience to think about the function of the hyphenation gambit in all its manifestations while at the same time bringing menopause out of its closet for some close scrutiny.
The plot device Jaglom utilizes for this purpose is the “film-within-a-film” construction employed in The Truman Show, The Artist, and Boogie Nights. Here, as in those films, the nature of the medium itself and the way it shapes the behavior of individuals becomes both metaphor and content. In The M Word, a character named Moxie (Tanna Frederick) sets out to make a documentary television series—inspired by her menopausal mother and two aunts—that involves interviewing a variety of women (and one man) about their experiences and views on menopause for a TV documentary called “The M Word,” which is also the title of the (non-documentary) film we, in turn, are watching in the theater. (The film is actually about perimenopause but, as is common in every-day speech, uses the word “menopause” instead. To avoid further confusion and at the risk of perpetuating this mislabeling, we will use the term of the filmmaker’s choice as well.)
Moxie is an actor on a children’s television show at the fictional KZAM network in Los Angeles, where the staff seem to have one thing in common: most of them are menopausal women. The appropriately named Moxie pitches her idea for “The M Word” at a crucial time—her station is bleeding money and a New York–based “suit,” Charlie Moon (Michael Imperioli), is flown in to assess the situation (someone is embezzling funds from the station) and make any necessary employee cuts. And this is where the title’s second meaning comes into play: money. The parallel between the menopausal women and the “menopausal” television station is obvious: both are on their last legs and losing to younger and fresher women/programming. The discussions about money are handled in the same delicate way as menopause; it is something no one wants to talk about but everyone knows what is happening. Moxie, however, brings both M-words out of the closet.
The documentary includes many zany exchanges, as when Moxie asks her mother “What are you feeling right now?” and her mother (Frances Fisher), experiencing a hot flash, fans herself with a head of romaine lettuce and responds, “I’m feeling quite wet.” But it is this type of pep that serves Moxie well when she organizes an impromptu sit-in to save her colleagues’ jobs immediately after Charlie fires a good portion of the staff.
By this time a romance has developed between Moxie and Charlie that pits menopause against money with—spoiler alert—both coming out victorious in the end. The film also includes a good deal of commentary on PMS, as the menopausal women interviewed in the documentary reflect on their experiences as younger women. (These interview shots are humorously intercut with a scene of a debilitated Moxie struggling with her cramps.) Making the comparison between the painful menstrual cramps they used to have and the effects of menopause they are currently experiencing, the film presents the women as now free to enjoy their lives as older women and to face menopause as a rebirth.
In the past few weeks I have been meeting with women’s health activist Carol Downer to collaborate on a new book. She shared with me a work published in 1969 that was a catalyst for her development of the self-help movement and feminist women’s health clinics – ‘The Abortion Handbook’ by Patricia Maginnis and Lana Clark Phelan – which is extremely hard to get hold of these days (Carol found her current copy on Ebay for a significant sum). This book has a strikingly contemporary tone- snarky, conversational, with a lot of black humor. It is also conspiratorial with very much an “us” (women) against “them” (medical establishment) tone. It’s something like ‘Sex and the Single Girl’ by Helen Gurley Brown, but with a recipe for a “home made hemorrhage” instead of a “fabulous dinner.” That is, the writers outline ways in which women could circumvent the restrictions on abortion access of the time in creative, guerrilla-style ways in order to have a legal abortion. One of these is getting an IUD inserted in the early stages of pregnancy.
In an chapter entitled ‘The Loop Can Be Your Little Friend’ the writers provide women who have missed a period with a plan for persuading a doctor to insert an IUD, when, at the time, it was required that this be done during a woman’s menstruation, in part, it is claimed here, to ensure that an abortion would not be the outcome. Firstly the woman makes the appointment as soon as possible, not waiting for a pregnancy test to confirm, as, they say, she can always pull the IUD out herself later if she doesn’t want it as a contraceptive. Then:
“Buy some raw, fresh beef liver…dip your well-scrubbed forefinger into the blood on the raw liver and rub this bloody finger into your vaginal tract. Go way up, beyond your cervix, not just the opening. Menstrual blood collects in the back of the vagina, so be sure and put some there to make it look more authentic…if you wear a tampon, use a bit more blood before you insert it so there will be discoloration on the tampon. Do not remove the tampon before you see the doctor or loop-installer…if you use an external sanitary napkin, smear a bit of beef blood down the center of the napkin just as your natural menstrual flow would be distributed…not side-to-side and end-to-end like butter on bread.
(Sorry if this makes you feel sick, but this whole business nauseates us. We’d like to get out of this whole trickery business, and we will, just as soon as doctors get out of the abortion business so all this planned deception can stop)
Be sure to smear your vaginal interior lightly also, as this napkin-evidence may be removed by a nurse, and it would be hard to explain you nice, bloodless vagina after that bloody napkin. For heaven’s sake, don’t douche before adding your bloody, dramatic “proof of period.” Keep yourself naturally revolting and smelly to get even for this humiliation.”
Once the IUD is installed the writers suggest the woman go about exercising vigorously, swimming, horse back riding, dancing, moving pianos and having sex in order to help the IUD act as a fertilized embryo remover. They conclude:
“This has worked many times for desperate women lacking money for proper medical care, and who hadn’t the stomach for self-surgery. It is certainly worth a trial. Except for your spiritual humiliation for being forced to deception, it is certainly harmless to you physically.”
Reading this I was reminded of how today we see menstrual activists stain white jeans with fake menstrual blood to confront the menstrual taboo in public or create accessories like the Stains by Chella Quint, that are an attachable fake period of sorts, in order to question the need to be secretive about this natural bodily function. On the television show ‘Nashville’ a main character used animal blood to fake a miscarriage for the observation of her husband in order that he remain married to her (it’s complicated, but a great show, you should check it out!). I was also reminded of the study from 2012 that claimed 38% of women have used having their period as a way to avoid an activity they did not want to do at the time. 20% said they have used their period as an excuse not to go into work. The study did not show how many women are actually having their period when they do this or how many are pretending to be having their period.
Recently I was fortunate enough to be asked to lend an excerpt of my recently released book to the UK Sunday Times Style magazine. The mostly fashion-centric Style magazine is not really known for its edginess or risk-taking (except perhaps in the realm of shoe and make-up choices) and so I was happily surprised when the editor told me that the subject matter discussed in my book that she happened to find most interesting was, in fact, menstruation. I had expected her to want to focus on condoms perhaps, or just my personal story, but no, she was keenly interested in what I wrote about periods.
The argument I make in my book is that how we feel about hormonal birth control is inextricably linked to how we feel about menstruation. In a sense, many of the newer methods of hormonal birth control, as well as the newer uses (running packets of pills together, prescriptions for cramps or heavy bleeding) show an effort to get rid of the period completely, rather than just hide it away. I also discuss in the book, briefly, menstruation activism. However, I do defer to the far better work done by the likes of SMCR’s own Chris Bobel who writes on this topic with far more knowledge (not to mention wit).
You can read the feature in full here at my website (it’s otherwise behind an online pay wall and frankly I’m pleased to rob Rupert Murdoch of a few pounds by making it freely available).
In the end, the feature was not exactly an excerpt from my book – more so it was quotes from the book mixed with quotes from a long interview with the editor. Therefore I didn’t quite know what would be published in the magazine. The finished piece covered a range of controversial topics seen here at re:Cycling regularly – menstrual outing, reusable femcare products, the potential health benefits of ovulation…
If the high point of my career was getting the word “patriarchy” into the notoriously right-wing British tabloid The Daily Mail, I think I had another peak seeing this sentence in the Style (notorious for its high priced designer fashion spreads) – “This movement believes the act of stopping and hiding our periods with hormonal contraceptives and sanitary products is a mark of corporate ownership of our bodies.” I take great pride in also getting a discussion of menstrual extraction on to Style’s pages, and therefore onto the breakfast table of approximately one million British people – “an entire period’s worth of menstrual blood could be removed in a few hours instead of being experienced over days.” Well, if we can have Page 3, why not menstrual extraction?
The editor who did such a great job on this piece was Fleur Britten and in a funny twist of fate I realized, during our conversations, that in my first full time working position after college, at the publishing company Debrett’s in London, I worked as a production assistant on one of her books – Etiquette for Girls. At that time controversy surrounded Fleur’s section on the proper etiquette for one-night stands (I think it was something about getting out quickly, quietly, but leaving a nice handwritten note). So, it made me smile to see her skewer the etiquette of menstruation in the opening paragraph of this piece: “Many women are bored with having to take a whole handbag into the ladies rather than carry a tampon in their hand. Men say “I’m going to take a dump,” but we don’t say, “I’m just going to change my tampon.””
When I was carrying the proofs of Fleur’s book to the printers back some seven years ago, little did I know we would be conspiring to get the British public to say “I am menstruating” today over tea and toast.
For me, that’s always the question.
Gross is a decision. It is a judgment based on a set of values derived from a particular perspective. And because of this slipperiness, some things are more widely deemed GROSS that some other things.
Readers of this blog are well aware that bleeding lady parts often end up in Grossland. And they end up there more often than other body parts doing their body part thing. So why is this?
It’s been a busy few weeks in Grossland— dizzying days upon days of seeing the obvious contradictions embedded in what we, as a culture, deem gross and what we see as just- bodies- being- natural-bodies. Sometimes these bodily functions are FUNNY and other times only mildly yucky, but still okay to talk about.And sometimes, in the case of menstruating bodies, we are socialized to keep the whole thing quiet and hidden.
My most recent trip to Grossland began with the uproar over the newly-released (and nearly sold out) American Apparel masturbation-period-vulva T shirt flap. The flap just barely died down when Kristen Schaal’s brilliant satire (on the Daily Show with Jon Stewart) delivered a bit on the proliferation of sexy Halloween costumes for women. In it, Schaal suggested that women “take it to the next level … get everyone thinking about sex (by) dressing up as the place where sex happens!” (and in walks a 6 foot high vulva! With Stewart-as-straight-man remarking “I don’t know if we can show that….” )I love what she did there, but the piece is not ONLY funny for its feminist take down of the hypersexualization of women’s bodies. The costume is outrageous because it is gross, right? “Sexy Vagina” (vulva, of course, more accurately, but this is not the time for anatomical correctness) is funny because who-in-their-right-mind-would dress-up-like-that? That’s disgusting. Welcome to Grossland.
Petra Collins, the 20-year-old artist commissioned to produce the t-shirt image for no-friend-to-women retailer American Apparel gets this (even if her check was written by a corporate entity who could care less about the social message she has in mind). Collins speaks compellingly about the objectification and containment of women’s bodies that her work endeavors to challenge. And she reports that the controversy swirling around a line drawing of a hand stroking a menstruating (and hairy!!!) vulva was “awesome” because
“it totally proves my point…. that we’re so shocked and appalled at something that’s such a natural state—and its funny that out of all the images everywhere, all of the sexually violent images, or disgustingly derogatory images, this is something that’s so, so shocking apparently.”
And appalled we are! One commenter on a TIME article about the t shirt controversy remarked: I….would equate her imagery with a straining rectum expelling a painful, post-digestion steak dinner.” And there it is. We can’t seem to have a menstrual moment without someone rushing in to equate menstruation with defecation. Liz Kissling has taken it on. Breanne Fahs has, too, more recently, but we still haven’t gained much traction in showing that
1) menstruating and pooping are not the same thing, and even if they were,
2) menstruating IS more shamed than pooping
Menstruation is gross (throw in masturbation and pubes to make it really beyond the pale) because we say it is. And those that hasten to compare uterine-lining shining with expelling feces are missing the fact that while the processes do overlap in some ways, we are NOT, culturally speaking, as hellbent on silencing the poop (or the farts and certainly not the piss) as we are the menses. and why is that? Perhaps it it matters who is doing the business. I assert that it ain’t no coincidence that bleeding LADY parts are the Grossest of Them All.
To wit, I submit the following:
A colleague put the new film Movie 43, a blend of edgy and puerile vignettes acted by a star studded ensemble cast, on my radar. The film includes the segment: “Middleschool Date” (written by Elizabeth Shapiro. Elizabeth: If you are out there, will you be my friend?).
Amanda (Chloë Grace Moretz) discovers she just got her first period and tries to hide it, but when Nathan (Jimmy Bennett) sees blood on her pants, he panics and kicks immediately into naïve crisis mode, abetted by his older brother, Mikey (Christopher Mintz-Plasse) who races around the kitchen in search of suitable plugs (he produces a purple kitchen sponge at one point and a Swiffer© mop. Painfully ignorant Nathan is sure Amanda is wounded…lethally. Then When Dad (Patrick Warburton) enters:
Mikey, hysterical: Nathan’s date is on her period for the first time and she is bleeding EVERYWHERE!
Dad: …ugh…disgusting…I mean…congratulations.
Soon, Amanda’s Dad (Matt Walsh) arrives. He is disgusted by periods too, of course, and says so, though under his breath.
The IT Crowd is a British sitcom that centers on three IT workers and their daily misadventures. Maurice Moss, an intelligent but geeky technician who is quite socially awkward; his friend, Roy, who goes to lengths to avoid working; and Jen, the “Relationship Manager,” serve as the core team of the IT Department.
In the last episode of season one, titled “Aunt Irma Visits,” Jen explains to the men that she is on her period. I enjoyed the list of euphemisms she rattles off in an attempt to describe what’s happening, including “its high tide,” “closed for maintenance,” and “fallen to the communists,” with Moss noting that the communists do, indeed, “have some strong arguments.” It finally takes Roy shouting “first scene in Carrie” as a means of elucidation before Moss catches on. The men subsequently begin to experience sympathy premenstrual syndrome (I’ll leave the discussion regarding the validity of “sympathy PMS” for another post). Moss, in an attempt to get a variety of opinions on the idea, sends out an email to everyone—signed by both Moss and Roy—in his address book asking, “Do we have PMT [premenstrual tension]?” He also includes a list of symptoms the guys have: headachy, weight gain, irritability, anxiety, and breast tenderness. Moss remarks that the last symptom is particular to him. In an hour, after learning of Moss’s and Roy’s problems, the staff create a mocking website depicting the men as women (the website—www.ladyproblems.com—doesn’t actually exist, for better or worse). Roy and Moss decide to try to calm Jen down in hopes that doing so will also calm their own symptoms, and the three have a Girls Night Out.
The show is overtheatrical and this episode is no exception. There is the standard play on PMS stereotypes, most notably the way Jen turns into a she-devil when bothered or irritated by the men. But the humor comes from each character’s specific traits and how they react as IT people to their sympathy PMS. There is a funny bit about how IT men all across the world are suffering from PMS at the same moment, thanks to Moss’s well-distributed email. Furthermore, it is the melodramatic nature of the show that allows the storyline to work. The plausibility of this show is nonexistent, and thus the plausibility of the PMS plot is intentionally frivolous. That’s the point.
This perhaps also illustrates a larger difference in American and British humor, or at least slightly different humorous approaches to menstruation. The episode is full of irony; my favorite is when Jen, as a she-devil, talks about ordinary activities such as using a different hair conditioner or trying to keep slim. I’m sure there are many out there who find this episode to be another jaded interpretation of menstruation, but I don’t. The fact that the emphasis is not on the perceived negative stereotypes of menstruation, but rather on how a certain group of men react to having PMS takes away the insulting references about menstruation (and places them on IT men—if there any IT men out there offended by this episode I’m here to listen to your grievances).
The BODY POLICE just wrote us another ticket.
Sweating through our workout clothes, is a big NO NO, that is, if the sweat shows up (whisper…blush…giggle…) down there. The “solution” to the non-problem du jour is U By Kotex’s Sports Liners. Thank you, Kotex, for reminding me that I am, in fact, a functioning, healthy human. Here’s the commercial. (Prepare your rage).
In response, Australian Humorist Sammy J sent the BODY POLICE back to the station with: “The Crotch Song” He performed the jaunty tune on the new Australian weekly comedy series Wednesday Night Fever, which he hosts. Then, like good satire often does, it went viral.
Apparently underestimating our hunger for a good solid FemCare smackdown, Sammy J humbly posted to his Facebook page on July 25th: “I awoke to discover my song about crotch sweat has gone viral overnight, clocking up over 30,000 views. Power to the sisterhood!” Well, Sammy J, your fandom is growing. Video views on YouTube alone are at nearly 48K and climbing.
I love the sassy critique of the product, of course, but I especially appreciate the way Sammy J redirects our attention away from the intractable ‘to use or not to use’ debate that quickly devolves into missing the point much bigger than any particular individual’s consumer choice. Instead, he exhorts every woman to steer clear of men (let’s expand that to ANYONE) “ who would make you feel as bad as panty liner companies.”
Here’s the full lyrics here. Every delicious word.
The Crotch Song by Sammy J
I saw a new ad for a new product aimed at women New panty liners to eliminate crotch sweat. And though I don’t have degree in feminism I feel their message is a little hard to get
Cause the assumption seems to be that sweating when you exercise is a major turn off so it’s best to keep sweating in disguise
But that does not address the fact that any guy who judges you for sweating when you exercise is probably a cock-head.
So if we apply the logic they’re using to sell it. And your crotch is sweaty so you buy a 30-pack
Well then there’s a stronger chance you’ll end up with a douche-bag, and that’s a few years of your life you won’t get back.
In-fact when you think it through Any guy who talks to you despite your sweaty crotch has already past a very basic test It means he’s not brain dead. It means he understands the cause or link between exercise and perspiration.
So take him to the formal
The website says and this is word for word I’m quoting “It’s time we all stop being shy about vaginas”
And then you click the product tab they’re promoting guilt, shame and embarrassment to sell their panty-liners.
So young girls if you’re listening and your crotch is feeling sweaty. You can chose to use a liner. Do whatever sets you free
But as you make your way through life avoid dating the assholes who would make you feel as bad as panty liner companies.
Reddit, the social entertainment website, has a section called “Reddit WTF?!” where users can post images or links that fit the category of “What the fuck?” Under the title of “Who Wants a Shot!?” one user posted an image of a package of five “flasks” that are in the shape of tampons and come with nondescript tampon wrappers. As the post is nearing 1,000 comments there is a lot to discuss about this image and what others are saying about it. Yes, we could have the usual conversation how this is simply another aspect of menstrual shame—the whole point of these flask tampons is that no one will want to touch them and thus the product and period are reinforced as disgusting objects. To be sure, there are many comments that illustrate this negative construction of the tampon and also frame the cycle as a grotesque event. Instead, I’d like to talk about the positive (and sometimes humorous) responses on Reddit to these flask tampons.
The comments range in topic including the price (most seem appalled at the $12 price tag); places where these could potentially be useful (movie theatres, airports, concerts, sports venues—there’s even a small write-up on them in Sports Illustrated); how drugs and pills could also be smuggled via the “tampons”; and who should carry these faux menstrual products.
It’s the last point that piqued my interest as I was pleasantly surprised how many users were promoting different ways for men to carry these and suggesting appropriate responses should they be questioned. The most common one I seemed to find is the well-known use of tampons to stop nosebleeds, including one where a wrestler wrote that tampons helped him out numerous times with his nosebleeds. Others mentioned that tampons could be used by soldiers to help stop the bleeding from bullet holes or other wounds. Several people said that a man should carry these in his personal bag and if asked should say that they are for his girlfriend. This example, of carrying around a girlfriend’s tampons, also serves as a form of menstrual protest. It was obvious through several of the comments that a man who carries around tampons should expect to get odd looks and questions when someone searches his bag. However, the reaction leaned more towards an aura of think how funny this is going to be rather than the this is so disgusting scenario, leading me to conclude that many of the people who commented (particularly the men) felt that carrying around these faux tampons was, yes, a way to sneak alcohol, but also a form of menstrual protest.
In addition, there are many comments from people who seem disappointed in the unrealistic feature of the product, particularly the nondescript wrappers that simply say “TAMPON.” Perhaps this is more indicative of our saturated advertising culture, but a few posters thought that someone searching the bag would catch on to the fake tampons due to the lack of color or logo/design to suggest a particular brand. Although, as someone who has used off-brand disposable products in the past, I can confirm that often times there is no logo or brand name on the wrapper.
Lastly, mixed throughout the puns (for example, “Bloody Mary” anyone?) and suggested uses of these tampons, were the expected comments about the revolting nature of the period. What was interesting to see is that these comments were met with others that challenge this type of characterization. It was a tête-à-tête with some commentators as those who posted remarks such as “Men, never trust anything that bleeds for 7 days, and doesn’t die,” were countered with equally crass “Women, never trust anything with two heads and one brain.”