Blog of the Society for Menstrual Cycle Research

Menstrual Marking

November 18th, 2014 by David Linton

The idea that animals (male animals, that is) mark territories with urine streams is well established, particularly in the case of dogs, wolves, and other similar breeds. It seems that men too (notably adolescent boys) engage in some sort of marking practices when it comes to failure to flush urinals or toilets in public (and sometimes domestic) facilities.

A story by Haruki Murakami in a recent New Yorker magazine (Oct. 13, 2014; pg. 100+) depicts a teenage girl who uses a menstrual product as a way of marking territory as well. Murakami’s character is a middle-aged woman in a story titled “Scheherazade” who, in the course of a string of post-coital sharing moments, confides to the narrator a time in her adolescence when she was obsessed with a boy in her high school. Too shy to approach him personally, she would occasionally sneak into his home and peruse the contents of his bedroom. Eventually she stole several of his personal objects – a pencil, soccer insignia, sweaty tee shirt – and leaves something of her own hidden in the back of a drawer or under some old notebooks. In addition to a few strands of her hair, she hides the most personal object she can think of:

“Finally, I decided to leave a tampon behind. An unused one, of course, still in its plastic wrapper. . . . I hid it at the very back of the bottom drawer, where it would be difficult to find. That really turned me on. The fact that a tampon of mine was stashed away in his desk drawer. Maybe it was because I was so turned on that my period started almost immediately after that.”

When she returns to the house on several later trips she always checks to see that the tampon is still in place and delights that it has remained in the boy’s drawer. The tampon comes to be described as “a token” that represents her unrequited crush on the boy who is barely aware of her existence. Eventually she comes to associate her erotic attraction with her menstrual cycle, even thinking about the boy’s masturbation as being compared to her period, “All those sperm had to go somewhere, just as girls had to have periods.” Finally, the boy’s parents discover that someone has been invading their home and change the locks so that her trespasses are ended. But the story’s exploration of the erotic associations of menstrual details is fascinating and fairly rare.

Furthermore, the fact that this is a male author’s take on the topic probably makes it somewhat unreliable even though it claims to be told through the words of a woman’s reminiscences. Readers are invited to respond with mention of other stories that explore both the erotic and territorial marking potential of menstrual products and blood.

What does it really mean to be #LikeAGirl?

July 17th, 2014 by Elizabeth Kissling

As published June 2014, Marie Claire, US edition

Always™ and its corporate owner, Procter & Gamble, have been receiving a lot of praise around the interwebs these days for their #LikeAGirl campaign, launched June 26, 2014, with a video produced by Lauren Greenfield. The video has been viewed 37 million times and counting. Last week, HuffPo actually called it “a game changer in feminist movement”, which I suppose reveals how little Huffington Post knows about feminist movements, more than anything else.

But before you applaud the efforts of Always to raise girls’ self-esteem, remember that they’re also the people who bring you these ads. Because that stench of girl never goes away, and you can’t spend all day in the shower, use Always.

Save the Date! The Next Great Menstrual Health Con

June 16th, 2014 by Chris Bobel

Menstrual Hygiene Day!

May 28th, 2014 by Saniya Lee Ghanoui

Happy Menstrual Hygiene Day!

As has been documented this week, today is Menstrual Hygiene Day. Please see the official Menstrual Hygiene Day website for more information and to check out the global activities going on to celebrate this day.

SMCR contributed to Menstrual Hygiene Day by supporting the Robin Danielson Act sponsored by Rep. Carolyn Maloney (D-New York). This Act is an important piece of legislation that calls for more research on Toxic Shock Syndrome (TSS) and the risks associated with additives in menstrual management products.

Tell us how you are celebrating today and we wish everyone a happy Menstrual Hygiene Day!

Menstrual Hygiene Day: What’s in a name? Why Menstrual Hygiene Day is called Menstrual Hygiene Day

May 27th, 2014 by Saniya Lee Ghanoui

Guest post by Danielle Keiser

Summary: Menstrual Hygiene Day is not only about the biological process of growing up into a woman, but also about addressing the challenges that exist in many developing countries with regards to managing menstruation safely and hygienically. Such challenges include potential vaginal infections caused by poor access to soap and water and toilets, inadequate or unhygienic sanitary protection materials, or infrequent cleaning or changing of these materials. In many cases, this results in adolescent girls missing school and women missing work. Moreover, the continued silence around menstruation paired with limited access to factual guidance at home and in schools results in millions of women and girls having very little knowledge about what is happening to their bodies when they menstruate and how to deal with it.

Is ‘hygiene’ a negative word?

Menstrual Hygiene Day, oh, be some other name! As Juliet famously said about a rose with regards to Romeo being a Montague, what is in a name? That which we call hygiene by any other name would still be (according to the Oxford Dictionary) “the conditions or practices conducive to maintaining health and preventing disease, especially through cleanliness”, would it not?

Since we launched the initiative to make the 28th of May Menstrual Hygiene Day, we at WASH United have undoubtedly started the conversation about menstruation, with social media buzzing as to why #MenstruationMattersand worldwide events and activities set to take place by many of our 135 partner organizations. One recurring conversation has revolved around disagreement with the term ‘hygiene’, a term that has been criticized for not being ‘period positive’ and doing little to ‘honor the menstrual process’.

I’d like to take the time to explain why we chose the word hygiene, focusing on how optimal Water, Sanitation & Hygiene (WASH) conditions, or more specifically, access to clean water and soap, toilets, sanitary protection materials and factual guidance are prerequisites to enabling women and girls to embrace their periods and feel positive about the whole experience. When menstruation is managed in privacy, with safety and dignity, women and girls are much more likely to develop the comfort and confidence needed to participate in daily activities. And since all human rights stem from the fundamental right to human dignity, when women and girls are forced into seclusion, taunted and teased, or fear leaking due to inadequate menstrual hygiene management (MHM), dignity is difficult to maintain.

 

4 reinforcing thoughts: It’s about hygiene.

1. Imagine that while menstruating, you are either not allowed to bathe or you simply don’t have a shower to rinse your body.

In parts of Kashmir, India, some menstruating women are prohibited from using water sources and advised to stay away from flowing water in general. Also, they are not allowed to look at their reflections in the water.

2. Imagine unexpectedly starting your period in the middle of an important math lesson. Is your first thought, I need to go to the toilet? Do you go to the one dirty latrine that is shared with 65 other boys and girls, without a lock? And what will you do with your stained panties? There’s no hand-washing facility and not even a wastebasket to throw them away in.

There are still 2.5 billion people who do not have access to adequate sanitation. If roughly half of the world’s population is female, that’s 1.25 billion girls and women who cannot simply ‘go to the ladies’ room’ to check on themselves and change their pad, tampon or cup in privacy.

3. Imagine having no idea, or a very faint one, about what a period is, why it happens, or how to take care of it when it happens.

Worldwide, many girls feel a ‘culture of silence’ around menstruation, including in their families. Often, male family members are clueless about menstruation, treating it as something negative or a curse. Girls do not feel comfortable even talking to their mothers about the subject, and many teachers only skim the surface on lessons about puberty and reproduction because it makes them uncomfortable.

The State of Sex Ed in America

April 28th, 2014 by Saniya Lee Ghanoui

Guest Post by Jennifer Aldoretta

The things that consume my time are many and varied, but one of the most rewarding as of late has been volunteering for a local organization that aims to empower young women as they work through the many hardships of adolescence. Every Thursday for the past few months, I’ve spent the afternoon at a local high school with an incredible group of young women. The program focuses on healthy ways to manage the stresses of young adulthood, but the conversations often strayed towards topics like relationships, dating, sex, and even menstruation. Naturally, they were interested in these topics and seemed eager to get the opinions and advice of adult women who have undoubtedly had similar experiences.

During one meeting that I will likely not forget, the conversation made its way to—you guessed it—periods. The group was particularly fascinated by my current career path, and I was happy to discuss it with them. I imagine it’s not every day that one encounters someone like myself who is so invested in vaginas and other lady parts. Questions about Groove started flowing: how does the app work?, what made me decide to start a business?, what is menstrual cycle tracking?, and how does menstruation actually work?

Something that quickly became apparent to me was how little these young women knew about their bodies. I’ve known for quite some time that sex ed in the United States isn’t the greatest, because I was once a 16-year-old. But when questions like what is ovulation? and what are ovaries? arose, the pitfalls of our current sex education curriculums became overwhelmingly obvious. And I became increasingly angry—not angry with this group of completely amazing young women, of course, but angry at a system that is so blatantly failing them. Unfortunately, since we were on school property, there was only so much that I was allowed to tell this group of inquisitive young women about their bodies (though I have to admit that I knowingly pushed these limits).

The birth rate among teenagers in the United States is higher than in any other developed nation. We belong to a system in which our young people are not being provided even the most basic information about their bodies—have you seen the hilariously pathetic results of adults attempting to label the male and female reproductive systems? Despite our lacking curriculums, we (for some reason) still like to place blame for risky sexual behavior, spreading of STIs, and teen pregnancies entirely on the shoulders of our young people. This seems like an obvious question, but how does this make any sense? We should instead be focusing on how we can improve the current system to prevent these things in the first place. It seems so obvious, yet the concept seems to be lost on those who create these education standards.

Let us properly educate our nation’s young people and then we can point figures and engage in discussions about ways to lower teen pregnancy rates and the spread of STIs—though I have a hunch the conversation might be moot at that point. A single (and far too basic) sex education class cannot possibly create an informed generation. It’s ridiculous to blame an individual for being misinformed in a system that does not inform. It’s ridiculous that our system, in many cases, does not allow (or require) educators to provide direct answers to direct questions. Only 19 of the 51 states in the US require that information provided in sex ed classes be medically, factually, or technically accurate. That’s less than 40%! And still, there are questions being asked and fingers being pointed as though teenagers have all the information they need to make informed choices. Is it a coincidence that nations with more comprehensive sex education programs tend to have lower teen pregnancy rates? I think not! Take a gander at the stats of our northern neighbors.

Sex education and teen pregnancy are not mutually exclusive (sorry, politicians). I’m not advocating for contraceptive education in schools—because that’s a battle for another day—but information about the male and female reproductive systems (which is vital for maintaining good bodily health) is not something that should be glossed over.

The Subject of Sneers or Jests: Menstrual Education in the Service of Racism

March 20th, 2014 by David Linton

Title page of What a Young Woman Ought to Know

Sometimes, when it seems that progress toward the elimination of harmful menstrual stereotypes, myths, and misinformation is slow or even stalled, it is bracing to take a look back at the kinds of educational materials, marriage manuals, and sources of advice that women were offered in the past in order to be reminded that progress does actually exist. Consider, for instance, an effort to enlighten women about sex, marriage, and the menstrual cycle from the early 20th Century.

One hundred years ago, in 1913, a book appeared in the “Self and Sex Series” titled, What a Young Woman Ought to Know by an author identified as Mrs. Mary Wood-Allen, MD. Her credentials, displayed on the title page, include the following: “National Superintendent of the Purity Department Woman’s Christian Temperance Union,” and she is credited with having written six other books, including Almost a Man and Almost a Woman.

To get a hint of the direction the book takes in its effort to instruct young women in what they ought to know a glance at some of the chapter titles may suffice:

Ch. V – “Breathing”
Ch. VI – “Hindrances to Breathing”
Ch. VII – “Added Injuries from Tight Clothing”
Ch. XVI – “Some Causes of Painful Menstruation”
Ch. XVII – “Care During Menstruation”
Ch. XIX – “Solitary Vice”
Ch. XXVII – “”The Law of Heredity”
Ch. XXXIV – “Effects of Immorality on the Race”
Ch. XXX – “The Gospel of Heredity”

As these titles suggest, the book manages to link menstrual education with some of the most virulent eugenic nonsense that had gained widespread acceptance in American science and politics of the time, the same sham-science that led to sterilization of disabled people and African-Americans in the U.S. and found a welcome home in Nazi Germany in the following decades.

Perhaps the best way to communicate the stupidity of the book’s content is to allow it to speak for itself. Consider the explanations of menstrual discomfort and the effects of bad reading habits:

“Whenever there is actual pain at any stage of the monthly period, it is because something is wrong, either in the dress, or the diet, or the personal and social habits of the individual.” (119)

“Romance-reading by young girls will, by this excitement of the bodily organs, tend to create their premature development, and the child becomes physically a woman months, or even years, before she should.” (124)

“…if girls from earliest childhood were dressed loosely, with no clothing suspended on the hips, if their muscles were well developed through judicious exercise, they would seldom find it necessary to be semi-invalids at any time.” (146)

The underlying disdain or fear of sexual pleasure is expressed in the chapter about masturbation, titled “Solitary Vice,” in which it states, “the reading of sensational love stories is most detrimental…This stimulation sometimes leads to the formation of an evil habit, known as self-abuse….The results of self-abuse are most disastrous. It destroys mental power and memory, it blotches the complexion, dulls the eye, takes away the strength, and may even cause insanity.”

As if these dire consequences were not bad enough, it turns out that once one has inflicted these conditions on one’s self, they can enter the girl’s genetic code and be passed along to future generations. Even a girl’s clothing choices can have long term, disastrous effects: “The dress of women is not merely an unimportant matter, to be made the subject of sneers or jests. Fashions often create deformities, and are therefore worthy of most philosophical consideration, especially when we know that the effects of these deformities may be transmitted.” (223)

The author minces no words as to the effects on the children of such a careless mother: “The tightly-compressed waist of the girl displaces her internal organs, weakens her digestion, and deprives her children of their rightful inheritance. They are born with lessened vitality, with diminished nerve power, and are less likely to live, or, living, are more liable not only to grow up physically weak, but also lacking in mental and moral stamina.”

Help Me Spread Some Positive Messages

March 3rd, 2014 by Saniya Lee Ghanoui

Guest Post by Jennifer Aldoretta

I’ve made it a personal mission of mine to spread some self-love with positive messages about female reproductive function and the menstrual cycle. It’s no secret here on re:Cycling that society’s current views of menstruation have crippling effects on girls and women and on the way the female body is perceived.

The internet gives us a unique opportunity to exploit these societal flaws and lessen the stigmas felt by today’s young women. To take advantage of this opportunity, I have created a YouTube channel that will exist to spread both awareness and education about important topics relating to menstruation, women’s health, female sexuality, and body image, among others. Thus far, I have discussed some popular menstrual myths and a basic run-down of the menstrual cycle.

A lack of education about my first two video topics is far too prevalent (and very personal since I was totally in that boat once upon a time), so making these my intro videos felt like an easy decision. But I want to know what others think, too. I don’t just want this channel to be about my thoughts and opinions. I hope to make videos that people can relate to.

Have you noticed any myths or misconceptions about the female body or menstruation that you think should be debunked? Is there a certain topic that you’ve found women to be really interested in learning more about? Is there a topic that totally changed your life when you learned about it? Is there something few women are ever taught that you think is an absolute must? Help me share these things with other women!

Let me know in the comments if you have any topic suggestions or info that I should share in my upcoming videos! I absolutely love this community, and I hope to see lots of great ideas flowing.

Making Room for Menstrual Shame

January 20th, 2014 by Chris Bobel

This fall, our family TV indulgence was Master Chef Junior. My 10 year old, a master of scrambled eggs, pancakes and experimental smoothies, was into it, her enthusiasm contagious. So once a week, we sat on the couch– Mom, Dad, and Kid—and watched a dwindling number of freakishly talented miniature chefs slice, dice and sauté their way into our hearts.

Photo credit: Stuart Miles
FreeDigitalPhotos.net

I enjoyed this respite and low-output family time,  but, there was a price.

The commercials. Oh! Damn those commercials. Because we watched the show online (we don’t have TV), the commercial breaks typically repeated a small set of ads. Over and over again.

In a single episode, we screened some combination of ads for these products a dozen times. According to my crude math, by the time the Master Chef Junior (Alexander, in case you are a fan) was handed his trophy, we watched around 100 different glossy messages that pointed out just how inadequate we are, or would be, soon enough.

I began calling our ritual of watching Master Chef Junior “Self-Consciousness Hour.”

Here is a short list of what’s wrong with me:

My eyelashes are stumpy, thus, my eyes are ugly. 

My teeth are yellow. Yellow teeth are gross. Why bother to dress nice when my teeth are so unsightly? 

My skin is flawed and if I fix it, I will have more friends and a happier life. 

My deodorant is embarrassing me. I might have my disgusting animal smell under control but white powder under my arms can make me the laughing stock of the nightclub. 

Obviously these messages unnerved me (I am not immune to feeling inadequate in spite of my fierce feminism, let’s be honest).

But I really worried about was my daughter. I watched her watch those commercials, her brain processing how she measured up to the standards.

Of course we offered our own critical voice overs at every turn (e.g., You know, human teeth naturally yellow with age. Teeth are not supposed to be pearly white.). We mocked the commercials, trying to expose their absurdity. We initiated more serious discussions of the industry and its nefarious methods, and she engaged these critiques, to some degree. We did what we could (excepting refusing to watch the show, which we could have done, I know). But in spite of our efforts, we doubted our power to counter the power of marketing to manufacture “problems” and sweep in with “lifesaving solutions” all in one (minty fresh) breath.

When all was said and done, between lessons on how to perfectly boil an egg or debone a chicken, my impressionable kid was fed heaping spoonfuls of body shame.

And here’s the menstrual link.

This body shame is the context for her menstrual experiences-to-be. The menstrual taboo, the Grandmother of Body Shame, will slink into her life soon enough, directing her to hide, deny, and likely, detest a natural (and healthy body process). And thanks to  noisy, flashy persistent messages like these, the door is swung open, the lights on, and the pillows fluffed. Come on in, Menstrual Shame! We have been waiting for You! Puleeeze…make yourself at home! Have you met ‘Fat Shame’ sitting here with a throw pillow in her lap? 

I know it is impossible to censor everything my kid sees, hears, reads. I have some experience with this. She is our 3rd kid; we’ve been down this road before and we’ve learned. We tried to do somethings differently this time. Namely, we send her to a crunchy school with an explicit low tech policy (which we observe, on good days). But then the other day, I overheard one of her classmates look down at her feet and exclaim, with horror: “Ewww…My feet look fat in these shoes!” I remind you; she is 10.

Recognizing the ubiquitousness of media messages, our  aim is to teach our kid to responsibly consume what surrounds her. If we equip her with good media literacy skills, she can see commercials through a critical lens. And maybe when her friend complains her feet are fat, she will not take the bait. This is the best we can do, I think.

Global Menstrual Progress

December 31st, 2013 by David Linton

Nicholas Kristof’s and Sheryl WuDunn’s Half the Sky

Nicholas D. Kristof has for some years been a regular contributor to the op-ed page of The New York Times where he frequently writes about sex trafficking, child abuse, and the lives of women around the world.

In 2009 Kristof and his wife and writing partner, Sheryl WuDunn, published a volume that examined a wide variety of the ways women are oppressed around the world titled, Half the Sky: Turning Oppression into Opportunity for Women Worldwide. The book moves from Congo to China to South Africa to Cameroon to Afghanistan and many places in between. And though their focus is on the more dramatic and life threatening problems such as maternal mortality, prostitution, rape, AIDS, and economic discrimination, to their credit they also include the role that attitudes and practices surrounding the menstrual cycle play in determining the fate of women. In effect, they have added their own voices to the ongoing project of the SMCR: MAKING MENSTRUATION MATTER.

Half the Sky (the title is an allusion to the Chinese proverb, “Women hold up half the sky.”) is not reluctant to address ancient, deep-seated cultural traditions, including the vicious practice in Deuteronomy calling for stoning to death of girls suspected of having had premarital sex, and in a chapter titled “Is Islam Misogynistic?” they confront some of the darker portions of that faith’s history. For instance, they cite the writings of a “ninth-century scholar, Al-Timmidhi,” who “recounted that houri [the heavenly virgins who await martyrs] are gorgeous young women with white skin, who never menstruate, urinate, or defecate.”  The chapter goes on to explain how statements such as this are not consistent with other Islamic tenets nor with the beliefs of many Muslims, but the notion that menstruation is equivalent to processes of bodily waste elimination is a deep-seated conception that permeates many other belief systems as well.

Another chapter, “Investing in Education,” addresses the challenges involved in providing adequate schooling for girls and the need for sanitary facilities and products so that girls can manage their periods discretely and hygienically. Mention is made of a Proctor & Gamble project to distribute free pads in Africa, however, surprisingly, insufficient attention is given to home-grown efforts, such as SMCR member Megan White Mukuria’s ZanaAfrica, to provide both products and empowering education to girls in Kenya. One program called Camfed, for Campaign for Female Education, that operates in several African countries is justifiably credited for its thoroughness in addressing girls’ education, including the practice of supplying girls with pads and underwear so they can continue to go to classes during their periods.

Obviously, an entire book could be written about the links between women’s liberation and the menstrual cycle. Half the Sky is not that book, but it does make a contribution that is worthy of applause.

Give the Gift of Body Literacy

December 16th, 2013 by Laura Wershler

Photo by Laura Wershler

This holiday season consider giving the women in your life the gift of body literacy. The books, resources and services compiled below support understanding and appreciation of our bodies.

Gifts for teenagers:

* To hold a Wondrous Vulva Puppet is to experience a loving representation of the female body. Dorrie Lane’s vulva puppets are used around the world to spark conversations about our bodies and our sexuality. To quote a testimonial on the website: “The sensual curves, velvety feel and beauty of these puppets seems to disarm people in a way that opens the door to real discussion about women’s sexuality.”

* Toni Weschler, widely known for her best-selling book on fertility awareness Taking Charge of Your Fertility, has also written a book for teenagers. Cycle Savvy: The Smart Teen’s Guide to the Mysteries of Her Body makes the perfect gift for your daughter or younger sister, neice or cousin. This book can transform a young teenager’s experience and understanding of her body as it teaches her the practical benefits of charting her menstrual cycles. Available in paperback and Kindle editions.

Gifts for those who want to learn fertility awareness:



* Justisse Method: Fertility Awareness and Body Literacy A User’s Guide by Justisse founder Geraldine Matus is a helpful gift for anyone wanting to learn about fertility awareness based methods (FABM) of birth control. It is “a primer for body literacy, and a guide for instructing women how to observe, chart and interpret their menstrual cycle events.”

For someone who wants to learn fertility awareness to prevent or achieve pregnancy, or to fix menstrual problems, finding a certified practitioner is getting easier. Technology can connect women with skilled instructors who may live thousands of miles away. Check out the practitioners below online and on Facebook.

*   *    *   *   *   *

* Flowers Fertility (Colleen Flowers, Colorado): Facebook.

* Grace of the Moon (Sarah Bly, Oregon): Facebook.

* Holistic Hormonal Health (Hannah Ransom, California): Facebook.

* Justisse Healthworks for Women provides a directory of Justisse-trained Holistic Reproductive Health Practitioners (Worldwide): Facebook.

* Red Coral Fertility (Justina Thompson): Facebook

* Red Tent Sisters (Amy Sedgwick, Ontario, Canada): Facebook

I invite other certified instructors who work locally to leave their contact information in comments.

Gifts for women in midlife

* For women who are in the perimenopausal transition – which can last from six to 10 years for most women, ending one year after the final menstrual period – give the gift of information. Connect friends and family with the website of the Centre for Menstrual Cycle and Ovulation Research where they’ll find many free resources that offer explanations and treatment suggestions for the symptoms they may experience throughout this transition including night sweats, hot flushes, heavy and/or longer flow, migraines, and sore, swollen breasts.

* To those who love fiction, consider giving Estrogen’s Storm Season, a fictionalized account of eight women’s journey through perimenopause written by CeMCOR’s Scientific Director, endocrinologist Dr. Jerilynn Prior:

They are as different as women can be—yet they share the mysterious experiences of perimenopause, night sweats, flooding periods or mood swings. We follow these women as they consult Dr. Madrona, learn the surprising hormonal changes explaining their symptoms, get better or worse, and try or refuse therapies. As each woman lives through her particular challenge, we begin to see how we, too, can survive perimenopause!

Proceeds from book sales support ongoing research.

From menarche to menopause, it is never too early or too late to acquire body literacy. I invite readers to share other gift ideas that promote menstrual cycle comfort and support body literacy.

Awesome period video “Camp Gyno” refreshingly anti-shaming

August 1st, 2013 by Saniya Lee Ghanoui

Guest Post by Therese Shechter

Have you seen this video Camp Gyno making the rounds of social media today much to the delight of anyone who is sick of the shaming and secrecy and perceived ickyness of talking about our periods? It’s a totally exuberant and delightful story of tween/teen girls and periods and camp and tampons that includes the phrase “red badge of courage” (which will now replace “crimson tide” as my favorite menstruation euphemism).

People are clearly loving it, with headlines like “An Amazing Breakthrough In Tampon Advertising” and comments like:

“Maybe now men can start to accept that periods are normal and not freak out if a girl does something as scandalous as carry a tampon IN HER HAND… and not her purse”

“It’s nice to see people are finally breaking down the walls and making menstruation a normal thing and not something to be ashamed of.”

I. LOVE. IT.

Surprisingly (not surprisingly) there are also a significant handful of commenters who are wondering why tweens are using tampons because, you know, VIRGINITY! Um, because some people find them more comfortable, you can swim in them,  you don’t feel like you’re wearing a wet diaper, and tampon use has nothing to do with virginity because hymens have nothing to do with virginity. Virginity is my business, BUT I DIGRESS from what’s really confusing me…

The video is for a new company called Hello Flo which creates “a customized solution” to “deliver the right products at the right time” for your period. Unfortunately, they sell the service with lines that read to me like the same old shaming we’ve been hearing since ladies got sent to huts at the edge of the village:

“I didn’t want to trek through my office with a practically see-through plastic bag with tampons.”

“We do it with care and appreciation for the sensitivity of this purchase.”

“All your tampons and feminine supplies delivered right to your door in a discreet box.”

You know, like back when your druggist wrapped your sanitary pad purchases in brown paper so you wouldn’t be embarrassed taking it home from the  store. Also, how does a tampon delivery service help that office worker with the practically see-through plastic bag? What she clearly needs is a Vinnie’s Tampon Case!

So what’s this disconnect between the exuberant little girl and all that embarrassment over taking-tampons-to-the-ladies-room stuff? It reminds me of companies using feminist language to draw consumers into non-feminist products. Like back when the “Dove Real Beauty” campaign first rolled out those billboards about loving your body… to sell anti-cellulite creme, which Jenn Pozner wrote about for Bitch Magazine.

So, what’s up, Hello Flo? Your video rocks! Its message is a hit! Why go and muddle the issue with that contrary copy? Here’s my proposal: Your follow up video should be a woman in an office taking her tampons out of that plastic bag and tossing them exuberantly at her menstruating workmates. No more plastic bags. We’re carrying them in our teeth! Office Gyno!

Update: The Hairpin just did an interview with the creators of the video. Commenter ChevyVan, with whom I’ve been talking, put it well:  “They want as many customers as possible. The ones that think the video is awesome, and the ones who want discreet packaging, and they’re betting on most people not paying attention to the contradictory messages those 2 approaches are sending. And again, it’s the sales pitch out both sides of the mouth that’s the icky part to people like you and me.”

Therese Shechter just completed the new documentary “How to Lose Your Virginity”; go to virginitymovie.com for more info on sales and screenings.

Cross-posted from “How to Lose Your Virginity” blog.

Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.