Blog of the Society for Menstrual Cycle Research

March is Endometriosis Awareness Month

March 20th, 2013 by Elizabeth Kissling

You’re busy celebrating Women’s History Month, the Ides of March, Pi(e) Day, St. Patrick’s Day, not to mention Spring Break and numerous lesser known awareness days and months. But don’t let Endometriosis Awareness Month slip away.

Endometriosis — when the uterine lining or endometrium grows outside of the uterus,  most commonly elsewhere in the abdomen on the ovaries, fallopian tubes, and ligaments that support the uterus; the area between the vagina and rectum; the outer surface of the uterus; and the lining of the pelvic cavity — affects at least 6.3 million women and girls in the U.S., 1 million in Canada, and millions more worldwide, according to the Endometriosis Association. It frequently results in very painful menstrual cramps and other symptoms, and is notoriously hard to diagnose. There is no known cause, and while there are many treatments, there is no real cure.

Adapted from a photo by Ben Werdmuller // Creative Commons 2.0
http://www.flickr.com/photos/benwerd/3976375987/

So what can you do this month? Just talking about endometriosis — acknowledging it exists or sharing your own story might help a teenage girl realize that those gut-stabbing cramps aren’t normal or another woman to know that it’s not all in her head.

If you have endometriosis and have found a physician or other health care practitioner who is compassionate and has helped you find ways of coping, tell others — refer your friends. Many doctors don’t know that endometriosis often presents as, or with, gastrointestinal symptoms.

Does your local library have up-to-date books about endometriosis? Recommend materials that have helped you.

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Weekend Links for Spring Break!

March 16th, 2013 by Elizabeth Kissling

Photo by Melinda Taber // Creative Commons 2.0

  • Sorry, Jezebel and Shine, but it’s not anti-feminist or anti-woman to blame tampons for clogging up the pipes and septic systems. (Note also that blaming tampons is not the same as blaming menstruation.) Tampons do not disintegrate or decompose when flushed, they expand. Their purpose is to absorb liquid. Don’t flush them.

Saying Vagina, BC for Porn Stars, and More Weekend Links

March 9th, 2013 by Elizabeth Kissling

Sex Education, Sex after Pregnancy, the Importance of Toilets, and Even More Weekend Links

March 2nd, 2013 by Elizabeth Kissling

If Men Had Cramps, Memorable Menstrual Moments, and More Weekend Links

February 23rd, 2013 by Elizabeth Kissling

Of Menstruators and Manhole Covers

February 20th, 2013 by Elizabeth Kissling

Feminists of a certain age may recall debates about changing sexist language, and the ways feminists were once mocked for insisting on replacing sex-specific terms such as policeman with police officer, fireman with firefighter, stewardess with flight attendant and the so-called generic pronouns he and him with he or she, him or her or they and their. When I tell you that students in my Cultural Studies class last fall asked why Althusser only wrote about men, it’s easy to think those battles have been won. But only about half of the 50 U.S. states have changed their official government documents to use gender-neutral language.

The fact that today’s young people do not understand the generic use of man is just one indicator of the power of language. It matters which words we use to name and describe our world; language both reflects and shapes the way we see the world and our place in it. As a feminist scholar of media and women’s health and sexuality issues, I’ve become increasingly mindful of how labels can be inclusive or exclusive. Anyone who cares about public health usually tries to use the most inclusive labels possible. That’s why blood banks ask if you’ve had sex with men who have sex with men, for example, instead of asking if you’re gay.

Much of my published research deals with media representations of menstruation, so it caught my eye last month when a prominent women’s studies professor posted the following remark on a very active women’s studies mailing list:

There is something a bit problematic going on in menstruation politics. It seems we are required, for sake of politeness to male-bodied transgenders, to pretend that men menstruate too.

She then quoted a paragraph from a book review that referred to radical menstruation and used the term menstruators rather than women or women who menstruate. (Full disclosure: I recognized immediately that the book had to be New Blood: Third-Wave Feminism and the Politics of Menstruation by my good friend Chris Bobel, a brilliant ethnographic study of feminist activism around menstruation.)

I cite this example without naming the professor or the list because I am neither interested in calling out an individual nor shaming a group. I cite it because I want to talk about why it is important to write of menstruators, not merely a matter of politeness to transmen. (It should go without saying that politeness to transmen is also important.)

Menstruation exists at the crossroads of sex and gender, as Chris wrote in New Blood. It is a biological function, but like every other biological function its meanings are cultural, and the biology cannot be separated from the culture. The activists Chris interviewed emphasized two important biological facts often overlooked in our cultural interpretations of menstruation:

  1. Not all women menstruate.
  2. Not only women menstruate.

Some women don’t menstruate because of diseases, cancers, surgeries, pregnancy (although they may still bleed) or menopause. Other women don’t menstruate because they don’t have functioning uteruses, fallopian tubes or vaginas; maybe they were born that way or maybe they are transwomen. And yes, there are some people who don’t identify as women who do menstruate. Some of them are transmen. Some of them are intersex. Some may have fully functioning uteruses, ovaries and vaginas but may identify as genderqueer, transgender, third gender or something else entirely. They are menstruators, but they are not women.

Calling them menstruators is just like changing other biased language. It helps us tell the truth about our lives, and challenge both gender essentialism and biological determinism. It reminds us that our bodies do not determine our identities, and that we are so much more than merely bodies. Some of us are people who happen to menstruate, some of the time. Using menstruators instead of women also helps make vital health information available to everyone who needs it—not just women.

In Washington, the state where I live, the legislature just unanimously approved a bill that is the fifth and final installment of a multi-year effort to replace male-dominated language from the state code with gender-neutral language. Under the new code, penmanship will become handwriting, freshmen will be first-year students and watchmen will become security guards.

But they still cannot find a gender-neutral term for manhole cover. In a world where we can find a gender-neutral name for men who menstruate, they’re just not trying hard enough.

Cross-posted at Ms. Magazine Blog, February 11, 2013

“My Daughter, My Advice”

February 18th, 2013 by Elizabeth Kissling

Strange ad copy for an actor without children. But it’s celebrity flashback Monday! Brenda Vaccaro is one of a small number of celebrities who appeared in femcare advertising after she was famous. (Others include tennis star Serena Williams and gymnast Cathy Rigby and Mary Lou Retton.) Cheryl Tiegs, Susan Dey, and Cybill Shepherd all appeared in print ads before they became famous models and actors.

Pubic Hair Grooming Injuries, Menstrual Hygiene and Human Rights, and More Weekend Links

February 16th, 2013 by Elizabeth Kissling

New research on endometrial cancer, LARCs, and pelvic pain, & more Weekend Links

February 9th, 2013 by Elizabeth Kissling

Shameless, Part 2

February 7th, 2013 by Elizabeth Kissling

Guest Post by Chella Quint, Adventures in Menstruating

So I like the new Mooncup ad for lots and lots of period positive reasons.

Here it is again:

I watched it, I enjoyed it, I shared it, but I couldn’t ignore this other blog post title forming in my head after the first viewing:

“OMG! They’ve used an educational rap!” say several slam poets and rap battlers (including a statistically small number of female rap battlers) at once as they collectively facepalm.

Yeah, so, there’s that. A number of readers will know I perform regularly on the spoken word scene and I’m on my university’s slam team. Lately, there’s been a little more slam/battle crossover in the spoken word universe, so I thought I’d check in with a few pals for some peer review. They’ve each agreed to weigh in below on their impressions of the video’s effectiveness from a wordsmith’s perspective.

Sticking with the marketing point of view though, cultural appropriation of rap for commercial purposes is such an old trope that it’s more status quo than newsworthy. In fact, in this particular advert, I really think that the usual criticism is mostly offset by the genuine use of rap as protest against disposables.

Interesting as it might be to me, I know that the femcare industry and most consumers don’t need to read a peer review of the authenticity of the rap battle. I had a hunch that Mooncup’s choice to adhere to some of the conventions of the genre has actually helped them get the message across more effectively (and certainly more effectively than more typical #OMGRAP ads currently making the rounds).

I don’t think it’s a gratuitous use of rap. I think it’s a well observed and effective pastiche.

When I got in touch with Mooncup last week to get the stats for last Friday’s post, I also checked out the origin story for the rap battle. Kath Clements, their Campaigns and Marketing manager, was happy to share their process:

“It was a real collaborative effort between Mooncup and [the ad agency] St. Luke’s. We needed a device for positioning a debate and a conceptual framework – we put it in our natural habitat which is the toilet! We were aware we were appropriating a thing with cultural connotations, so we tried to do it with finesse.”

I asked her about how it was written, and she told me that St. Luke’s worked with a producer who battles in his free time, and liked the concept enough to help them out and write it pro bono. He also coached the actors who play Tampon (who has actually rapped before in her own right) and MCUK (I just got that joke), who appeared in Mooncup’s last viral ad campaign.

With that insight, it looked to me like I could analyse the battle in good conscience. See, I really like the wordplay, puns and syncopation of classic freestyling, and my twelve-year-old self delightedly and ignorantly partook in gentle games of The Dozens with my middle school pals. The casual sexism and homophobia that I’ve witnessed on the current battle scene puts me off, though. I valued this ad’s depiction of women in a rap battle scenario. So I wanted to check out my theory that the quality of the pastiche and the rhyme are part of the payoff for this ad.

The first bit of commentary comes from Harry Baker, who’s been on Don’t Flop but who also raps about maths and slams about dinosaurs, both of which are more my speed.

Candy Birth Control Pills, Taking Your Temperature, and Other Weekend Links

February 2nd, 2013 by Elizabeth Kissling

Shameless. Or, How To Make An Ethical Femcare Ad.

February 1st, 2013 by Elizabeth Kissling

Guest Post by Chella Quint, Adventures in Menstruating

I saw a femcare ad that I actually liked.

I know, right? I don’t even know who I am anymore.

I’m kidding. I’m exactly the same person. It’s the ad that’s different.

Now. I don’t promote individual femcare companies. I do ad analysis. As long as femcare adverts remain the loudest voice in the menstrual discourse, I’ll keep encouraging people to use social media to create a two-way conversation and to increase their advertising literacy. Since I started this project, though, I’ve longed to see an ad that was period positive: that didn’t use shame to sell or use humour at the expense of menstruators. This is the first one I’ve ever seen.

It’s a viral video that’s been put out this week by Mooncup UK, a small (but growing), ethical company producing reusable, medical grade silicone menstrual cups. The ad directly challenges the current market leaders and promotes their own product without once dipping into the fear/embarrassment/secrecy triumvirate used throughout the history of femcare.

Here’s the ad:

And here’s the analysis:

Like a number of femcare ads that have made news over the past couple of years, it’s funny, viral, and sends itself up.

Where previous ads by bigger brands have gotten it wrong, though, it’s usually been because there were still echoes of the history of shame, fear and manufactured problems that could all be solved by the product. Ads for disposables somehow never seeming to mention the inconvenient truth (thanks, Al) about landfills and waste.

But the Mooncup ad works because:

They have a massively on-message USP. The unique selling point is that it’s reusable for years. Those who prefer tampons to pads could be persuaded to make the switch. I know many people who have sung their praises for ages, and while I’ve been doing the Adventures in Menstruating project, their company’s reach has grown far beyond its Brighton offices, and awareness around menstrual cups generally (a number of companies produce silicone and latex menstrual cups around the world), has spread, mostly by word of mouth, small distributors, and a few clever ad campaigns.

Brand loyalty for products that you don’t need to replace often is built through trust, reliability, and integrity. It’s a classic advertising model, but it’s usually applied to big ticket items like cars. Gives a whole new meaning to Think Small.

I’m aware that there are very different business models working with a one off purchase vs. repeat purchase disposables. If tampon companies respond, it’d be refreshing if they used what I like to call the Ocean Breeze Soap model. (Tampons are convenient in a pinch. Just like other disposable products are handy for the same reason. It would be way better for the environment if we used fewer convenience products, but if you do choose to use a disposable product of any kind, we hope you’ll choose ours.) Disposable femcare companies can’t deny their carbon footprint, but they frequently take the lazy option and distract consumers with shame and fear.

Shame is out of the equation. Its persuasive powers aren’t tainted by the classic canon of leakage fear, invisibility, euphemisms like ‘comfort’ or ‘freshness’, or that mysterious blue liquid. (Okay seriously – what IS that stuff? Do they use water with food colouring? Wildberry fruit punch? What?) They don’t need to use shame – no femcare company does.

Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.