Blog of the Society for Menstrual Cycle Research

‘Well, there is plenty of blood, but none of it’s bad’

September 1st, 2014 by Elizabeth Kissling

re-blogging re:Cycling

In celebration of our fifth anniversary, we are republishing some of our favorite posts. This post by Elizabeth Kissling originally appeared September 29, 2009.

Apropos of Chris’ most recent post, the video of Serena Williams’ new ad for Tampax just popped up in my RSS feed. You can check it out at right.

I’m so torn on this. I’m pretty certain that this is the First. Time. Ever. that the word “blood” has been used in an ad for menstrual products. Do you know what a huge step forward for body acceptance and menstrual literacy that is? When I was growing up in the 1970s, pads were advertised by showing how well they absorbed BLUE fluid. (So were diapers, by the way.) Kotex was the first company to use the color red and the word “period” in ad campaign less than ten years ago. So there is a part of me that is delighted when Catherine Lloyd Burns, playing Mother Nature, smiles slyly and says, “Well, there is plenty of blood, but none of it’s bad”.

I also enjoy seeing a powerful woman say that she isn’t afraid of menstruation, and shown succeeding athletically while menstruating. Kinda reminds me of when Uta Pippig won the Boston Marathon while menstruating.

But the core message and most troubling element of this entire “Mother Nature” campaign is the idea that menstruation is the gift nobody wants. Can’t P&G (and Kotex, and every other femcare advertiser) just promote the damn products without promoting shame and body hatred? Women will buy menstrual products without being told that periods should make them feel “not so fresh”. In fact, the ads might be more compelling if they emphasized the absorbency of the product and treated menstruation as a fact of life, rather than a secret disaster. Just spare us the blue fluid, please.

Mythological periods, controversial underwear ads, and more weekend links

August 30th, 2014 by Elizabeth Kissling

Period acceptance, openness about being HPV+, and more weekend links

August 23rd, 2014 by Elizabeth Kissling

What color is your menstrual blood? And more weekend links

August 16th, 2014 by Elizabeth Kissling

CC BY-SA 3.0 by Michiel1972

The Blood They Cannot Show

August 14th, 2014 by Elizabeth Kissling

re-blogging re:Cycling

In celebration of our fifth anniversary, we are republishing some of our favorite posts. This post originally appeared July 2, 2009.

As I’ve written elsewhere, entertainment media in the U.S. aren’t squeamish about showing us blood: gunshot wounds, horrific vehicle accidents, and surgical procedures can be seen in fictional narratives as well as nightly news. It’s only menstrual blood that must remain hidden.

Another reminder of this phenomenon can be seen in the brief internet buzz last month, when teen actress Dakota Fanning was photographed on a movie set with blood running down her bare legs. I read about this at Broadsheet, Salon.com’s blog about ladybusiness. Broadsheet’s take was uncertainty over whether the photos are real or from the film, and disgust with the
reactions from internet commenters at Livejournal:

Is the blood part of the movie’s plotline — in which Fanning plays rock chick Cherie Currie — or just a run-of-the-mill monthly mishap?

Probably the latter. But that hasn’t prevented the Internet from erupting in an astonished, OMG! WTF? reaction, summed up best by the Livejournal poster who offered a pithy “Ew. Blood.”

Dakota Fanning holds still while an assistant cleans up her menstrual blood.Actor Dakota Fanning waits while an assistant cleans her legs.

[Click on photos to embiggen]

Of even greater interest is the comments at Broadsheet. Although I read Broadsheet every day, I usually skip the comments. (To borrow a term from Kate Harding, I find I can rarely spare the Sanity Watchers points). The overwhelming consensus of Broadsheet commenters was that OF COURSE it’s fake blood from the movie being filmed, because if it were a real period, no one would stand there looking so blasé while someone else cleaned her up. Apparently, if it were REAL blood, young Ms. Fanning would have run from the set to the nearest ladies room to plug it up, and not stood still for so many photographs, much less allow someone else to handle WetWipes duty.

Telling, no? It’s only OK for us to see this menstrual blood because it’s FAKE.

PMS, cheese, and more weekend links

August 9th, 2014 by Elizabeth Kissling

The Notorious RBG and more weekend links

August 2nd, 2014 by Elizabeth Kissling

Myrtle and MOOCs and More Weekend Links

July 26th, 2014 by Elizabeth Kissling

ACA contraceptive coverage saves money, and more weekend links

July 19th, 2014 by Elizabeth Kissling

Anatomically correct underpants
[via Tumblr user Slow]

  • I tracked these beautiful undies backwards through three layers of blogs and Tumblr sites, and even did a Google image search with the photo, but still couldn’t find where you can buy them.
  • Meet Cameron’s uterus, in Saturday Morning Cartoons at Autostraddle.
  • Japanese artist Megumi Igarashi has been arrested on suspicion of obscenity for distributing data that enables recipients to make 3D prints of her vulva. This happened in a country that resisted public pressure to ban pornographic images of children in manga comics and animated films. 
  • The Guttmacher Institute reports that the Affordable Care Act’s contraceptive coverage guarantee, which requires most private insurance plans to cover contraception counseling, services, and supplies without additional out-of-pocket costs, ultimately saves money for businesses: The cost of contraception is outweighed by the savings from averting unplanned pregnancies.
  • This month, ladyblog The Hairpin  launched, “Bloodfeast” a new period foods-themed recipe column. The inaugural special is period burgers with Nutella

What does it really mean to be #LikeAGirl?

July 17th, 2014 by Elizabeth Kissling

As published June 2014, Marie Claire, US edition

Always™ and its corporate owner, Procter & Gamble, have been receiving a lot of praise around the interwebs these days for their #LikeAGirl campaign, launched June 26, 2014, with a video produced by Lauren Greenfield. The video has been viewed 37 million times and counting. Last week, HuffPo actually called it “a game changer in feminist movement”, which I suppose reveals how little Huffington Post knows about feminist movements, more than anything else.

But before you applaud the efforts of Always to raise girls’ self-esteem, remember that they’re also the people who bring you these ads. Because that stench of girl never goes away, and you can’t spend all day in the shower, use Always.

Remote-control contraceptives and more weekend links

July 12th, 2014 by Elizabeth Kissling

Click twice to embiggen
[Infographic created by Kuhl Care]

 

The unpopular IUD and more weekend links

July 5th, 2014 by Elizabeth Kissling
IUD in palm of woman's hand

Photo by Flickr user mara+
CC BY-NC-ND 2.0
January 5, 2010

Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.