Blog of the Society for Menstrual Cycle Research

The Netflix of Menstruation

January 29th, 2013 by David Linton

It was probably inevitable that the success of Amazon, I-Tunes, Domino’s Pizza, and a plethora of home delivery and on-demand food services would spawn a menstrual product service industry. And here it is, the NetFlix of menstruation: Le Parcel.

Le Parcel acts as a clearing house for the home delivery of three major brands of pads, panty liners, and tampons, Playtex, Kotex, and Tampax, which the web site states are “only the best and most trusted brands,” a claim that users of other products would surely be outraged by. It is peculiar that the enterprise does not include an option of purchasing any of the growing number of eco-friendly products nor items like the disposable cup, Softcup.

The packaging idea is a clever one. Buyers can custom design a mix from 30 types of tampons, panty liners, and pads from those produced by the three companies to suit one’s pattern of needs including variations in flow, preference of fit, etc., and a delivery schedule can be set up so that the parcel arrives in time for one’s expected period. Furthermore, adhering to stereotypes of the impact of hormonal changes on attitude and dietary cravings, the parcel includes a chocolate treat of some kind and “a monthly gift” to help one feel special this special time of the month. The gift depicted in the video accompanying the web site looks like a wrist watch but that seems a bit farfetched. The service promises to “make your cycle easy and dare we say, fun!” and the buyer is assured that “each parcel is packaged with love and care.”

Unfortunately, the text accompanying the description of the system reinforces some of the most retro and even ugly negative beliefs about the menstrual cycle, including the misery of having to ask your partner to go to the store: “Gone are the dreadful days of having your significant other ‘pick up’ a box of pads at the store on the way home.” The assumption that the menstruator is stranded at home awaiting the return of her embarrassed mate is quite a throw back. Other casually mentioned descriptions of the period include:

  • “Nature’s gift stinks so we give you a better one.”
  • “PMS – Not so hard when chocolate covered.”
  • “Periods are hard.”
  • “Crap happens” – In this case the word “shit” is crossed out and replaced by “crap.”

The notions that menstruation “stinks” and the period’s arrival is “shit” or “crap” speak for themselves. Not only does Le Parcel deliver the menstrual goods, it delivers a package full of nasty attitudes as well.

  

One Response to “The Netflix of Menstruation”

  1. Laura Wershler says:

    David, Are you sure this is legit? I am dubious of any website that does not have an About Us page and the full names of the people behind the business. There’s no phone number and not one fully identified person. Not to mention the dubious premise that women are willing to pay $15 a month for materials they can buy at Walmart for much less, or the idea that one would only stock a month’s worth of product at a time. I see they have the logos of several brand name products, but does that ensure legitimacy?

    I’d not be surprised if this were some kind of student project, the assignment of which could be related to anything: web design, online business idea, or sociocultural portrayal of menstruation.

    The fact that is has 6.7 thousand likes on Facebook is interesting. But I’m not buying it.

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