It looks like Kotex is winning. Explicit comparison to the competitor’s product is an advertising strategy of 30-40 years ago. Under the new rules, the competitor’s product doesn’t even exist, and certainly isn’t deserving of mention in a promotion for your own.
Advertising Wars: Tampax vs. KotexFebruary 22nd, 2011 by Elizabeth Kissling
One Response to “Advertising Wars: Tampax vs. Kotex”
Readers should note that statements published in re: Cycling are those of individual authors and do not necessarily reflect the positions of the Society as a whole.