Blog of the Society for Menstrual Cycle Research

Marketing Menopause: Economic Forecast

August 30th, 2010 by Elizabeth Kissling

Longtime readers may recall that late last year, the New York Times published an essay about how hard Big Pharma has worked to market menopause as an estrogen deficiency disease. Despite that exposé and others of the well-documented risks and limited benefits of hormone therapy, plus thousands of lawsuits pending over the role of HT in breast cancer,  there’s apparently still quite a large potential market for pharmaceutical treatments for menopause (and other women’s health concerns).

To find out exactly how to mine that market, you can purchase the research report titled Women’s Health Therapeutics Market to 2016 – High Unmet Need will Drive the Uptake of Novel Drugs in Menopause and Osteoporosis from GBI Research. The report promises the following:

  • Analysis of the women’s health market in the leading geographies of the world, which include the US, the UK, Germany, France, Italy, Spain and Japan.
  • Market characterization of the women’s health market, including market size, annual cost of therapy, sales volume and treatment usage patterns.
  • Key drivers and barriers that have a significant impact on the market.

This will better allow you to “align your product portfolio to the markets with high growth potential” and “develop market-entry and market expansion strategies by identifying the leading therapeutic segments and geographic markets poised for strong growth”. Not to mention the ability to “reinforce R&D pipelines by identifying new target mechanisms which can produce first-in-class molecules with more efficiency and better safety”.

It all looks very useful. Too bad I don’t have an extra $3500 in my back pocket.


  

2 Responses to “Marketing Menopause: Economic Forecast”

  1. “A woman’s body is the battlefield where she fights for liberation.
    It is through her body that oppression works, reifying her, sexualizing her,
    victimizing her and disabling her.”

    Germaine Greer, The Whole Woman

  2. Heather D says:

    Not surprising. Those menopausal women are too numerous for Big Pharma to pass up.

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