Blog of the Society for Menstrual Cycle Research

Pads STILL as big as your head!

November 24th, 2009 by Elizabeth Kissling
December 2009 advertisement for Always Infinity pads, which promises to "pull its own disappearing act" and "absorb four times more than you may need".

(Click to embiggen.)

Looks like our friends at Always Infinity have ditched the skinny model,* but everything else in the ad is the same, right down to the copy about a disappearing act and the close-up shot of magic blue fluid.

ALWAYS_c_u

That pad still looks disproportionately large to me: its width measures less than 1/2 inch (1.2 cm) the inside circumference of the hat!

*Or is she missing because this version of the ad appeared in Ebony magazine, and P&G found it cheaper to use half the image than to create a new ad with an African-American model?

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